Communications Director at MIT
- Greater Boston Area
- Public Relations and Communications
Andrew Whitacre's Overview
- Communications Director at Massachusetts Institute of Technology
- Communications Specialist at Tufts University, Feinstein International Center
- Marketing Associate at Houghton Mifflin
- Internship in Marketing and Sales at Perseus Books Group
- Academic Writing Tutor at Wake Forest University and Emerson College Writing Centers
Andrew Whitacre's Summary
Higher education communications director with responsibility for developing long-term communications strategies, creative assets, and the incorporation/application of new technology.
I draw up and execute strategic communications plans and projects, including website development and design, social media presence/management/training, feature story writing, video and audio production, press relations, launches of new products and initiatives, fundraising campaigns, analytics, and event promotion.
Andrew Whitacre's Skills & Expertise
- Strategic Communications
- New Media
- Digital Media
- Marketing Communications
- Social Networking
- Web Content
- Web Design
- Google Analytics
- Public Speaking
- Microsoft Office
- Adobe Creative Suite
- Digital Marketing
- News writing
- Social media
- Email Marketing
- Public relations
- HTML + CSS
- Audio editing
- Copy editing
- Movable Type
- Social Media Marketing
- Final Cut Pro
- Graphic Design
- Online Marketing
- Video Editing
- Web Development
Andrew Whitacre's Experience
Educational Institution; 5001-10,000 employees; Higher Education industry
August 2008 – Present (6 years 2 months) Greater Boston Area
Communications Director for MIT Comparative Media Studies/Writing and two of its research groups – the Center for Civic Media (a partnership with the MIT Media Lab) and the MIT Game Lab, as well as communications advising for the MIT Graduate Program in Science Writing and for overall fundraising and development.
Working with roughly 135 faculty, researchers, and students in an ever-evolving, collaborative environment, I oversee all communications, marketing, and outreach strategies and publicize research, events, and student achievements to diverse constituencies – on-campus, off-campus, and online.
I cultivate key relationships throughout MIT and the new media industry to help our programs secure attention and resources in a competitive environment.
My work includes creating or directing websites, social media tools, analytics reports, presentations, print publications, podcasts, and video productions.
Educational Institution; 10,001+ employees; Higher Education industry
May 2006 – August 2008 (2 years 4 months)
Developed and managed print and web content for an international humanitarianism research center.
Designed the Center's website and that of the Journal of Humanitarian Assistance. Ran the editorial process for articles and book-length reports. Created visual identity and promotional material. Managed media relations. Created digital archive for records and images.
Public Company; 1001-5000 employees; Education Management industry
May 2004 – May 2006 (2 years 1 month)
Authored sales material and copy. Executed marketing plans. Oversaw team’s print and web design, including contracting with vendors. Maintained media contacts for advertising and book review placement.
Introduced print and web design into the Marketing Associate position. Created discipline’s first web-based marketing surveys. Managed event planning for and attended dozens of industry conferences. Advertised and executed six web marketing seminars.
Internship in Marketing and Sales
Privately Held; 501-1000 employees; Publishing industry
June 2003 – August 2003 (3 months)
Wrote pitch letters, sold book licenses, evaluated markets, managed contracts and royalties.
Andrew Whitacre's Certifications
Final Cut Pro X Essential Training
- License EA6887
- July 2014
Foundations of Video: Cameras and Shooting
- License 5FD35C
- July 2014
Foundations of Video: Interviews
- License 1BDFD7
- July 2014
Video Production Techniques: Location Audio Recording
- License 78B76E
- July 2014
Andrew Whitacre's Volunteer Experience & Causes
Andrew Whitacre's Languages
English(Native or bilingual proficiency)
German(Limited working proficiency)
Andrew Whitacre's Projects
- September 2013 to Present
Coinciding with the merger of two MIT departments (and brands), this was a complete overhaul of the website, including its visual design, content management system, editorial practices, multimedia delivery methods, search engine optimization, copy, and integration of social media assets. It resulted in a five-fold increase in site visits vs. its previous design and structure.
This work was paired with a new content strategy, complemented by user testing throughout the process to refine the site's design, structure, and nomenclature.
- June 2011 to Present
- July 2014 to Present
The semesterly magazine of MIT Comparative Media Studies/Writing.
- April 2010 to Present
A special 60-page issue of In Medias Res, celebrating the first ten years of MIT Comparative Media Studies.
A weekly podcast, featuring the likes of Junot Diaz, Nate Silver, Nancy Baym, the creators of Mystery Science Theater 3000, and many more. Conducted editing, post-production, and distribution of more than 200 episodes.
- December 2011 to March 2012
Photos from the December 2011 visit: https://www.flickr.com/photos/fungibleconvictions/sets/72157628307094831
Blog post by Nathan Matias from the March 2012 visit:
- November 2012 to Present
Survey and market research that, for the first time, evaluated the post-graduate success of the program's alumni.
- December 2011 to Present
Conceived and organized a panel discussion of how journalists tell stories of crises -- such as the U.S. housing market collapse and the Gulf oil spill -- that are especially complex and don’t cleanly fit traditional media frames. Speakers included ProPublica investigative reporter Abrahm Lustgarten, the Nieman Foundation for Journalism's Andrea Pitzer, and MIT historian of technology Rosalind Williams.
- September 2006 to March 2008
Series of 13 publications on the state of the humanitarian enterprise and its demands for the future.
- May 2012 to Present
Studied CAD software to design a model of my house, placed it inside a snowglobe.
- January 2014 to Present
Andrew Whitacre's Publications
- October 12, 2012
- January 2010
A course I developed and taught as part of MIT's winter session.
- October 31, 2012
- April 24, 2002
Thesis for Honors in Communication.
Andrew Whitacre's Courses
Extension School Coursework
- Project Management
- Development (Fundraising) Communications
Andrew Whitacre's Education
Extension School Coursework
2010 – 2010
Master of Fine Arts (M.F.A.), Creative Writing
2002 – 2004
Coursework in fiction and non-fiction writing, web and magazine design and production.
Bachelor of Arts (B.A.), Communication
1998 – 2002
Honors in Communication, minor in Humanities. Authored honors paper evaluating the development of the satellite radio market following the passage of the Telecommunications Act of 1996.
Activities and Societies: Co-editor for student academic journal and literary magazine. DJ on campus radio station.
Activities and Societies: Varsity baseball, Oasis Music Club, Ignatian Volunteers
Andrew Whitacre's Additional Information
Contact Andrew for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch