Andrew Whitacre

Andrew Whitacre

Communications Director at MIT

Location
Greater Boston Area
Industry
Public Relations and Communications

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Andrew Whitacre know in common
  • Get introduced to Andrew Whitacre
  • Contact Andrew Whitacre directly

View Andrew's full profile

Andrew Whitacre's Overview

Current
Past
  • Academic Writing Tutor at Wake Forest University and Emerson College Writing Centers
Education
  • Georgetown Prep
Connections

500+ connections

Andrew Whitacre's Summary

Higher education communications director with responsibility for developing long-term communications strategies, creative assets, and the incorporation/application of new technology.

I draw up and execute strategic communications plans and projects, including website development and design, social media presence/management/training, feature story writing, video and audio production, press relations, launches of new products and initiatives, fundraising campaigns, analytics, and event promotion.

Andrew Whitacre's Skills & Expertise

  1. Strategic Communications
  2. New Media
  3. Digital Media
  4. Writing
  5. Editing
  6. Marketing Communications
  7. Blogging
  8. Fundraising
  9. Social Networking
  10. Web Content
  11. Web Design
  12. Copywriting
  13. Video
  14. CMS
  15. Google Analytics
  16. Public Speaking
  17. Non-profits
  18. Multimedia
  19. Microsoft Office
  20. Adobe Creative Suite
  21. Editorial
  22. Facebook
  23. InDesign
  24. Digital Marketing
  25. News writing
  26. Social media
  27. Email Marketing
  28. Public relations
  29. HTML + CSS
  30. PHP
  31. Audio editing
  32. Copy editing
  33. Wordpress
  34. Typography
  35. XML
  36. Movable Type
  37. Drupal
  38. Surveying
  39. MySQL
  40. Social Media Marketing
  41. Photoshop
  42. Final Cut Pro
  43. SEO
  44. Graphic Design
  45. Online Marketing
  46. HTML
  47. Illustrator
  48. Video Editing
  49. Web Development
  50. Mac

View All (50) Skills View Fewer Skills

Andrew Whitacre's Experience

Communications Director

Massachusetts Institute of Technology

Educational Institution; 5001-10,000 employees; Higher Education industry

August 2008Present (6 years 2 months) Greater Boston Area

Communications Director for MIT Comparative Media Studies/Writing and two of its research groups – the Center for Civic Media (a partnership with the MIT Media Lab) and the MIT Game Lab, as well as communications advising for the MIT Graduate Program in Science Writing and for overall fundraising and development.

Working with roughly 135 faculty, researchers, and students in an ever-evolving, collaborative environment, I oversee all communications, marketing, and outreach strategies and publicize research, events, and student achievements to diverse constituencies – on-campus, off-campus, and online.

I cultivate key relationships throughout MIT and the new media industry to help our programs secure attention and resources in a competitive environment.

My work includes creating or directing websites, social media tools, analytics reports, presentations, print publications, podcasts, and video productions.

Educational Institution; 10,001+ employees; Higher Education industry

May 2006August 2008 (2 years 4 months)

Developed and managed print and web content for an international humanitarianism research center.

Designed the Center's website and that of the Journal of Humanitarian Assistance. Ran the editorial process for articles and book-length reports. Created visual identity and promotional material. Managed media relations. Created digital archive for records and images.

Marketing Associate

Houghton Mifflin

Public Company; 1001-5000 employees; Education Management industry

May 2004May 2006 (2 years 1 month)

Authored sales material and copy. Executed marketing plans. Oversaw team’s print and web design, including contracting with vendors. Maintained media contacts for advertising and book review placement.

Introduced print and web design into the Marketing Associate position. Created discipline’s first web-based marketing surveys. Managed event planning for and attended dozens of industry conferences. Advertised and executed six web marketing seminars.

Internship in Marketing and Sales

Perseus Books Group

Privately Held; 501-1000 employees; Publishing industry

June 2003August 2003 (3 months)

Wrote pitch letters, sold book licenses, evaluated markets, managed contracts and royalties.

Academic Writing Tutor

Wake Forest University and Emerson College Writing Centers

September 2001August 2003 (2 years)

Andrew Whitacre's Certifications

  • Final Cut Pro X Essential Training

    • lynda.com
    • License EA6887
    • July 2014
  • Foundations of Video: Cameras and Shooting

    • lynda.com
    • License 5FD35C
    • July 2014
  • Foundations of Video: Interviews

    • lynda.com
    • License 1BDFD7
    • July 2014
  • Video Production Techniques: Location Audio Recording

    • lynda.com
    • License 78B76E
    • July 2014

Andrew Whitacre's Volunteer Experience & Causes

  • Volunteer Experience

    • Road to Recovery driver

      American Cancer Society
      • Health
      November 2009 present (4 years 11 months)
  • Volunteer Interests

    • Organizations I support:

      • The Leukemia & Lymphoma Society

Andrew Whitacre's Languages

  • English

    (Native or bilingual proficiency)
  • German

    (Limited working proficiency)

Andrew Whitacre's Projects

  • MIT Comparative Media Studies/Writing website

    • September 2013 to Present

    Coinciding with the merger of two MIT departments (and brands), this was a complete overhaul of the website, including its visual design, content management system, editorial practices, multimedia delivery methods, search engine optimization, copy, and integration of social media assets. It resulted in a five-fold increase in site visits vs. its previous design and structure.

    This work was paired with a new content strategy, complemented by user testing throughout the process to refine the site's design, structure, and nomenclature.

  • MIT Center for Civic Media website

    • June 2011 to Present
    Team Members: Andrew Whitacre, Kevin Walsh
  • Podcast: The Creative Industries Prototyping Lab

    • July 2014 to Present
  • In Medias Res

    Team Members: Andrew Whitacre

    The semesterly magazine of MIT Comparative Media Studies/Writing.

  • CMS 10th Anniversary Magazine

    • April 2010 to Present
    Team Members: Andrew Whitacre

    A special 60-page issue of In Medias Res, celebrating the first ten years of MIT Comparative Media Studies.

  • The CMS/W Podcast Series

    Team Members: Andrew Whitacre

    A weekly podcast, featuring the likes of Junot Diaz, Nate Silver, Nancy Baym, the creators of Mystery Science Theater 3000, and many more. Conducted editing, post-production, and distribution of more than 200 episodes.

  • Visits by the Wu-Tang Clan's GZA

    • December 2011 to March 2012
    Team Members: Andrew Whitacre, Ian Condry

    Photos from the December 2011 visit: https://www.flickr.com/photos/fungibleconvictions/sets/72157628307094831

    Blog post by Nathan Matias from the March 2012 visit:
    http://civic.mit.edu/blog/natematias/gzamit-hip-hop-as-civic-media

  • The Solid Numbers on the Value of a CMS Degree

    • November 2012 to Present
    Team Members: Andrew Whitacre

    Survey and market research that, for the first time, evaluated the post-graduate success of the program's alumni.

  • Public Communications in Slow-Moving Crises

    • December 2011 to Present

    Conceived and organized a panel discussion of how journalists tell stories of crises -- such as the U.S. housing market collapse and the Gulf oil spill -- that are especially complex and don’t cleanly fit traditional media frames. Speakers included ProPublica investigative reporter Abrahm Lustgarten, the Nieman Foundation for Journalism's Andrea Pitzer, and MIT historian of technology Rosalind Williams.

  • Humanitarian Agenda 2015

    • September 2006 to March 2008
    Team Members: Andrew Whitacre

    Series of 13 publications on the state of the humanitarian enterprise and its demands for the future.

  • 3D-Printed Snowglobe

    • May 2012 to Present

    Studied CAD software to design a model of my house, placed it inside a snowglobe.

  • Michael Grant Whitacre

    • January 2014 to Present

Andrew Whitacre's Publications

Andrew Whitacre's Courses

  • Extension School Coursework

    Harvard University

    • Project Management
    • Development (Fundraising) Communications

Andrew Whitacre's Education

Harvard University

Extension School Coursework

20102010

Emerson College

Master of Fine Arts (M.F.A.), Creative Writing

20022004

Coursework in fiction and non-fiction writing, web and magazine design and production.

Wake Forest University

Bachelor of Arts (B.A.), Communication

19982002

Honors in Communication, minor in Humanities. Authored honors paper evaluating the development of the satellite radio market following the passage of the Telecommunications Act of 1996.

Activities and Societies: Co-editor for student academic journal and literary magazine. DJ on campus radio station.

Georgetown Prep

Activities and Societies: Varsity baseball, Oasis Music Club, Ignatian Volunteers

Contact Andrew for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Andrew Whitacre’s full profile to...

  • See who you and Andrew Whitacre know in common
  • Get introduced to Andrew Whitacre
  • Contact Andrew Whitacre directly

View Andrew's full profile

Not the Andrew Whitacre you were looking for? View more »

Viewers of this profile also viewed...