
Business Development, Online Marketing and Sales Executive at 415.816.2476
San Francisco Bay Area

Business Development, Online Marketing and Sales Executive at 415.816.2476
San Francisco Bay Area
Andrew Stock is a sales, marketing and partnership development professional.
(Privately Held; Staffing and Recruiting industry)
May 2008 — April 2009 (1 year )
• Created partnerships with multiple applicant tracking system (ATS) vendors, providing instant access to over 1,000 new clients through software integration between products. By way of comparison, this would double the customer base of the company. Personally tasked with developing the entire channel sales for the company and managing the migration from a direct-sales force to a purely channel-driven sales force.
• Created all contracts and terms for partnerships, including plans for the execution of marketing and promotion once technical integration had been completed.
• Worked with partners to develop training materials, webinars and other content to better prepare the partner’s sales and customer service staff with the ability to best represent Dayak products.
• Tasked with developing ancillary product lines to better monetize web traffic on Dayak.com
• Key member in product direction and other strategic decisions
• Represent Dayak in partner presentations, webinars, board meetings, and industry events
• Created white paper used partner development as well as used as text for brochures and marketing materials.
(Internet industry)
September 2003 — May 2008 (4 years 9 months)
• Built industry-recognized brand through innovative guerilla marketing with extremely low budget. Enhanced website traffic and company recognition through extensive metrics-based email marketing, blogging, SEO and back-link development, online networking, monthly press releases, newsletter creation, Podcast, webinar development and other creative promotional activities with minimal resources to drive in-bound lead development.
• Managed metrics-based email marketing efforts to drive customer acquisition using Constant Contact for database management and reporting. Included in this effort are monthly webinar promotions and monthly newsletter creation and distribution
• Created marketing collateral including brochure design, layout and development. Solely responsible for all content on all public facing marketing materials including the website, press releases and company blog
• Established partnerships with over a dozen companies targeting a similar audience. Partnerships include: Yahoo Hotjobs, Zoominfo, Infogist and more. Revenue from these partnerships results in the vast majority of revenue for the division.
• Create content and manage delivery of all customer communications between the technology platform and users (e.g., system messages, invitations, etc.).
• Primary interface between software engineering team and the sales organization.
• Conceived and created detailed product requirement documents for new product features including workflow and content for Talent Trader, our web-based networking platform.
• Design member education campaigns and design/execute loyalty programs to reinforce brand recognition and product usage.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2003 — June 2003 (5 months)
IP&R provides marketing services to assist inventors in getting their patented ideas to the market. Generated $200,000 in sales in the first three months, highest revenue of any sales person in the company (out of 9). Promoted to Director of Sales in my second month. Tasked with hiring and training new sales staff, instilling a leads tracking system and sales management software while still running a successful, active sales desk
(Public Company; 501-1000 employees; HAKI; Staffing and Recruiting industry)
August 1998 — February 2003 (4 years 7 months)
Rebuilt branch of Hall Kinion, bringing it from a staff of two sales people, to over a dozen while actively running a sales desk. In 2002, ran the most profitable office (globally) for Hall Kinion, winning Office of the Year. I was personally awarded the VPs Choice Award for superior performance for Q1 and Q2 for this same year.
This sales desk involved generating new accounts, direct recruiting talent that were not to be found on existing job boards and other common sources, and closing deals in the average of $20,000 to $40,000 each. Worked with clients from Fortune 500 to start-ups. Dealt heavily with CEO/CTO/VP level contacts. Was the highest billing manager in the company (out of 43) as well as the 13th highest revenue generator (out of 300+ individuals) in 2001. Only branch manager in our division to receive the Paragon Award for excellence. Awarded VPs Choice Award for superior performance 3rd and 4th Q of 2001.