
Director of Interactive at GSW Worldwide
Greater Philadelphia Area

Director of Interactive at GSW Worldwide
Greater Philadelphia Area
I lead the interactive creative vision, strategy and communications planning of multiple integrated advertising campaigns; motivating and inspiring a team passionate about delivering a rich user experience while blurring the boundaries of design, technology and emerging media.
My goal is to craft comprehensive brand strategies, utilizing emerging methods and technologies, which transcend traditional advertising efforts producing highly targeted solutions that result in exceptional customer experiences regardless of channel or medium.
User Centric Design, Interaction Design, Digital Strategy, Marketing Communications Planning, Tactical Explorations, Competitive Landscape Analysis, Information Design and Process Architecture, Data Visualization, Experience Marketing, Kiosks & Interactive Installations, Proposal Writing, Presentation & Pitch Design, Business & Brand Development and Management, Entrepreneurial Operations
(Public Company; VTIV; Marketing and Advertising industry)
October 2009 — Present (2 months)
BA , Graphic Design , 2002 — 2006
Departmental Honors (Graphic Design)
Latin Honors (Cum Laude)