
Brand Identity Designer
London, United Kingdom

Brand Identity Designer
London, United Kingdom
I’m a graphic designer specialising in corporate brand identity origination and design with experience across various industry sectors. I work in the context of brand consultancies and as an independent consultant.
I have strong conceptual skills capable of grasping complex positioning strategies and finding brand identity solutions to enhance brand strategy.
My creative skills are best suited to new brand projects and I specialise in a brandmark-led approach. This means I work at my best on projects which require rich and robust brand stories concentrated into the fewest elements, beginning with but not exclusive to the brand’s primary expression, the brandmark.
Brand identity design: brandmarks, brandstyle (look & feel), campaign concepts, copywriting and brand identity implementation across all media.
(Graphic Design industry)
July 2003 — Present (6 years 7 months)
Key consultancies:
Siegel+Gale, Landor Associates, Henrion Ludlow Schmidt, Mirror Image, SCG London, Karakter, Interbrand, Deep Creative, Appetite
Key clients:
Dresdner Kleinwort, Daimler Chrysler, Vodafone, Hydro, Life Bank, Saudi Aramco, Eksmo, Pick n Pay, UK Trade and Investment, Paragon Healthcare, ITFC (International Islamic Trade Finance Corporation), Dubai Events Holding, Emivest, Major Middle Eastern telecommunications company (confidential)
Direct clients:
Resaura, Salon Gallery, Equate Translations
Other projects:
Stretch Brands, Usflux, Ignore Me™
(Privately Held; Marketing and Advertising industry)
June 2000 — June 2002 (2 years 1 month)
Key clients:
The Post Office, Securicor, Xansa, Regent Inns, Abbey National, Zishi
(Graphic Design industry)
July 1999 — April 2000 (10 months)
Key consultancies:
Interbrand, Dragon Brand Consulting, The Team
Key clients:
3663, International Power, The Post Office, Telia
(Graphic Design industry)
January 1997 — May 1999 (2 years 5 months)
Key clients:
Spicer Holdings, Hyprop Investments, Group Five,
Design Institute, Siltek Distribution Dynamics, Jorg Hysek, Eskom
National Diploma , Graphic Design , 1993 — 1996
Yoga, media, philosophy and culture