Managing Director, Europe at The Sound Research
London, United Kingdom
- Current
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- Managing Director, Europe at The Sound Research
- Past
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- Director at OTX
- Vice President - International Insight at MTV Networks International
- Youth Trends Expert at MTV Networks International
- Associate Director at Vegas Youth Research Agency
- Education
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- University of Sussex
- Recommended
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1 person has recommended Andrew - Connections
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129
connections
- Industry
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- Websites
Andrew Davidson’s Summary
A leading authority on international youth culture. Specializing in media, technology, and contemporary lifestyle research.
Andrew Davidson’s Specialties:
Automotive, Alcohol, CSDs, Confectionery, Male Grooming, Mobile Phones, Events, NPD, Packaging Research, Creative Development
Andrew Davidson’s Experience
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Managing Director, Europe
The Sound Research
(Research industry)
August 2009 — Present (4 months)
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Director
OTX
(Privately Held; 51-200 employees; Market Research industry)
August 2008 — August 2009 (1 year 1 month)
Heading up International Youth, Consumer Trends, Lifestyle Research, Strategic Qualitative research. Also working to combine qualitative insight with OTX's quantitative innovations such as CEP ad testing and Biometric testing into a single seamless offer.
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Vice President - International Insight
MTV Networks International
(Public Company; 10,001 or more employees; VIA; Entertainment industry)
January 2007 — August 2008 (1 year 8 months)
Responsible for creating, leading and exploiting MTVNI's global lifestyle research projects. Leveraging consumer insights with creative teams, talent & artist managment and production teams. new programme Ideation and pilot testing. Managing new channel positioning research, event Research, enhancing catagory expertise. Brand equity studies.
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Youth Trends Expert
MTV Networks International
(Public Company; 10,001 or more employees; VIA; Entertainment industry)
January 2005 — January 2007 (2 years 1 month)
Created Youth Trend Feed 'MTV Sticky'
www.mtvsticky.com -
Associate Director
Vegas Youth Research Agency
(Market Research industry)
April 2002 — December 2004 (2 years 9 months)
Head of Project Edge - Youth Trend Monitor. Specializing in the following product catagroy areas: Automotive, Alcohol, Confectionary, Snack foods, Male Grooming, Media, Consumer Technology, Fashion
Andrew Davidson’s Education
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University of Sussex
1st , English with Media Studies , 1995 — 1998
Dissertation: "50 years of youth marketing 1948 - 1998"
Additional Information
Andrew Davidson’s Websites:
Andrew Davidson’s Groups:
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MTV Alumni Association (Global)
Andrew Davidson’s Contact Settings
Interested In:
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