Andrew Davidson

Director at OTX

London, United Kingdom

Current
  • Director at OTX
Past
Education
  • University of Sussex
Connections
102 connections
Industry
Research
Websites

Andrew Davidson’s Summary

A leading authority on international youth culture. Specializing in media, technology, and contemporary lifestyle research.

Andrew Davidson’s Specialties:

Automotive, Alcohol, CSDs, Confectionery, Male Grooming, Mobile Phones, Events, NPD, Packaging Research, Creative Development


Andrew Davidson’s Experience

  • Director

    OTX

    (Privately Held; 51-200 employees; Market Research industry)

    August 2008Present (1 year)

    Heading up International Youth, Consumer Trends, Lifestyle Research, Strategic Qualitative research. Also working to combine qualitative insight with OTX's quantitative innovations such as CEP ad testing and Biometric testing into a single seamless offer.

  • Vice President - International Insight

    MTV Networks International

    (Public Company; 10,001 or more employees; VIA; Entertainment industry)

    January 2007August 2008 (1 year 8 months)

    Responsible for creating, leading and exploiting MTVNI's global lifestyle research projects. Leveraging consumer insights with creative teams, talent & artist managment and production teams. new programme Ideation and pilot testing. Managing new channel positioning research, event Research, enhancing catagory expertise. Brand equity studies.

  • Youth Trends Expert

    MTV Networks International

    (Public Company; 10,001 or more employees; VIA; Entertainment industry)

    January 2005January 2007 (2 years 1 month)

    Created Youth Trend Feed 'MTV Sticky'
    www.mtvsticky.com

  • Associate Director

    Vegas Youth Research Agency

    (Market Research industry)

    April 2002December 2004 (2 years 9 months)

    Head of Project Edge - Youth Trend Monitor. Specializing in the following product catagroy areas: Automotive, Alcohol, Confectionary, Snack foods, Male Grooming, Media, Consumer Technology, Fashion


Andrew Davidson’s Education

  • University of Sussex

    1st , English with Media Studies , 19951998

    Dissertation: "50 years of youth marketing 1948 - 1998"


Additional Information

Andrew Davidson’s Websites:

Andrew Davidson’s Groups:

  •    MTV Alumni Association (Global)

Andrew Davidson’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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