Director at OTX
London, United Kingdom
- Current
-
- Director at OTX
- Past
-
- Vice President - International Insight at MTV Networks International
- Youth Trends Expert at MTV Networks International
- Associate Director at Vegas Youth Research Agency
- Education
-
- University of Sussex
- Recommended
-
1 person has recommended Andrew - Connections
-
102
connections
- Industry
- Research
- Websites
Andrew Davidson’s Summary
A leading authority on international youth culture. Specializing in media, technology, and contemporary lifestyle research.
Andrew Davidson’s Specialties:
Automotive, Alcohol, CSDs, Confectionery, Male Grooming, Mobile Phones, Events, NPD, Packaging Research, Creative Development
Andrew Davidson’s Experience
-
Director
OTX
(Privately Held; 51-200 employees; Market Research industry)
August 2008 — Present (1 year)
Heading up International Youth, Consumer Trends, Lifestyle Research, Strategic Qualitative research. Also working to combine qualitative insight with OTX's quantitative innovations such as CEP ad testing and Biometric testing into a single seamless offer.
-
Vice President - International Insight
MTV Networks International
(Public Company; 10,001 or more employees; VIA; Entertainment industry)
January 2007 — August 2008 (1 year 8 months)
Responsible for creating, leading and exploiting MTVNI's global lifestyle research projects. Leveraging consumer insights with creative teams, talent & artist managment and production teams. new programme Ideation and pilot testing. Managing new channel positioning research, event Research, enhancing catagory expertise. Brand equity studies.
-
Youth Trends Expert
MTV Networks International
(Public Company; 10,001 or more employees; VIA; Entertainment industry)
January 2005 — January 2007 (2 years 1 month)
Created Youth Trend Feed 'MTV Sticky'
www.mtvsticky.com -
Associate Director
Vegas Youth Research Agency
(Market Research industry)
April 2002 — December 2004 (2 years 9 months)
Head of Project Edge - Youth Trend Monitor. Specializing in the following product catagroy areas: Automotive, Alcohol, Confectionary, Snack foods, Male Grooming, Media, Consumer Technology, Fashion
Andrew Davidson’s Education
-
University of Sussex
1st , English with Media Studies , 1995 — 1998
Dissertation: "50 years of youth marketing 1948 - 1998"
Additional Information
Andrew Davidson’s Websites:
Andrew Davidson’s Groups:
-
MTV Alumni Association (Global)
Andrew Davidson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
