Andrew McCarthy

Current

Assistant Director of Studio Services at Gotham, Inc
Director at Studio All Stars

Past

Studio Manager at Eliran Murphy Group
FREELANCE STUDIO MANAGER at THE NEW YORK TIMES
STUDIO MANAGER at HIRSCHHORN + YOUNG

PRODUCTION DESIGN DIRECTOR at DIMASSIMO CARR BRAND ADVOCATES (Sole Proprietorship)
FREELANCE SENIOR PRODUCTION ARTIST at WIEDEN + KENNEDY
DEUTSCH at FREELANCE STUDIO MANAGER
ASSOCIATE DIRECTOR, STUDIO & DIGITAL PRODUCTION at BERTELSMANN MUSIC GROUP DIRECT OCT 1996-NOV 2002
STUDIO MANAGER at BERTELSMANN MUSIC GROUP DIRECT NYC, OCT 1996-NOV 2002
SENIOR PRODUCTION ARTIST at BERTELSMANN MUSIC GROUP DIRECT NYC, OCT 1996-NOV 2002
FREELANCE PRODUCTION ARTIST at SONY
FREELANCE PRODUCTION SUPERVISOR at SCHOLASTIC
PRODUCTION ARTIST at AUTONOMEDIA/SEMIOTEXTE[E]

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Education

City University of New York-Hunter College

Recommended

1 person has recommended Andrew

Connections

45 connections

Industry

Design

Websites

My Website

Andrew McCarthy’s Summary

Andrew McCarthy is STUDIO★ALL★STARS (http://studioallstars.com), and an accomplished hands-on studio manager with 14+ years of advertising, direct mail, packaging print-production, and online experience. He is available and determined to lead your studio and design teams to workflow efficiency and campaign victory.

This STUDIO★ALL★STAR possesses an engaging personality and tireless work ethic renowned for sustaining dynamic partnerships and resourceful leadership, inspiring coworker productivity and advocacy of company values.

Andrew’s Intimacy with the intricacies of project management, studio staffing and motivating, client and co-worker diplomacy, workflow efficiency, time tracking, job estimating, manufacturing, marketing strategies, brand integrity, and art-buying has informed his success everywhere he has worked.

Former employers include advertising agencies Deutsch, Wieden + Kennedy, and DiMassimo, packaging design house Hirschhorn + Young, Entertainment direct marketer BMG, educational publisher Scholastic, and news agency, The New York Times.

Core to Andrew’s digital production savvy is his high proficiency in QuarkXPress and Creative Suite, and capability in auxiliary software (Microsoft Office, FileMaker Pro, Cumulus, Fontographer), coupled with his knowledge of color spaces, troubleshooting, pre-press issues, and printing technologies.
As a published author, he naturally extends his composing talents to the workplace, through his communication, proofreading abilities, and in the creation of workflow documentation. Possessing a BA in visual art (3.5 GPA) and accompanying artistic integrity, Andrew approaches each job with a goal of preserving its aesthetic continuity equal to its need to meet its deadline and
satisfy his clients.

Being a native New Yorker, Andrew is prepared for any job challenge.

Andrew McCarthy’s Specialties:

advertising, packaging, direct mail, publishing, print design, branding, beauty, fashion, pharmaceutical, music, entertainment, journalism

Andrew McCarthy’s Experience

Assistant Director of Studio Services

Gotham, Inc

(Marketing and Advertising industry)

July 2008 — Present (1 year 1 month)

The Interpublic Group established the advertising agency Gotham in 1994, and it continues to operate as an independent agency of the global marketing services holding company. With this relationship, Gotham has a network of more than 100 partners in over 100 countries that it teams with based on the unique needs of its clients/brands. http://www.gothaminc.com
Director

Studio All Stars

(Design industry)

1996 — Present (13 years)

Andrew McCarthy is STUDIO★ALL★STARS (http://studioallstars.com), and an accomplished hands-on studio manager with 14+ years of advertising, direct mail, packaging print-production, and online experience. He is available and determined to lead your studio and design teams to workflow efficiency and campaign victory.
Studio Manager

Eliran Murphy Group

(Partnership; 11-50 employees; Marketing and Advertising industry)

October 2007 — July 2008 (10 months)

Manage print & online workflow & two-artist studio for 30-person visual & performing arts ad agency with $25 million in annual billing; clients included American Museum of Natural History, New Jersey Performing Arts Center, Thirteen, Whitney Museum
• Administered technical support for 30+ computers internally & procured auxiliary service from off-site providers
• Heightened overall production & color correction standards; wrote workflow & production guidelines for entire staff
• Researched & identified least expensive consumables, software, & hardware, yielding significant annual savings
FREELANCE STUDIO MANAGER

THE NEW YORK TIMES

(Public Company; 1001-5000 employees; Newspapers industry)

September 2005 — June 2007 (1 year 10 months)

Built two-shift freelance Marketing Services studio of 12 production artists & designers, photo editors, proofreaders, & traffic

* Established first-ever studio separate from creative department, deeply restructuring historically inefficient group; forged allies during streamlining of workflow while requesting workload accountability from all contributing departments
* Jointly negotiated work ownership between two unions, staff, & consultants as company reorganized itself dramatically
* Instituted & co-authored nascent workflow documentation involving internet-based workflow management database, Noosh
* Co-planned adoption of PPI PrintNet newspaper production software & workflow in preparation for move to new facilities
* Processed 150 new jobs per week; oversaw studio design, photo color correction, file release, & schedules for ads, FSIs, advertorials, direct mail, fact sheets, event collateral, & outdoor signage; fulfilled multiple daily house ad insertion orders
STUDIO MANAGER

HIRSCHHORN + YOUNG

(Privately Held; 11-50 employees; Packaging and Containers industry)

October 2004 — September 2005 (1 year)

Co-directed digital production of Estee Lauder (Clinique) & Chanel cosmetic, fragrance, & beauty aid packaging

* Assigned & examined daily load of 50 mechanicals, typeset in up to 14 languages, generated by 18 production artists
* Ensured consistency of design & international regulatory requirements during product line extensions
* Designed symbol font with Fontographer & Font Lab, alleviating reliance on manual placement of dozens of art files
PRODUCTION DESIGN DIRECTOR
DIMASSIMO CARR BRAND ADVOCATES (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

January 2004 — October 2004 (10 months)

Opened six-member studio & converted to a profit center for independent branding agency specializing in buzz-yielding non-traditional media & marketing. Clients included Pfizer, The Plaza Hotel, Comcast, Crunch Fitness, Instinet, & Inet

* Devised & prompted adherence to workflow protocols; supervised studio artists & proofreaders; mentored project managers
* Technically & logistically empowered coworkers of varying experiences, reducing inefficient & costly dependence on studio
* Generated consumables & labor cost calculations for redevelopment of pricing structures & individual job billing
* Migrated studio from OS 9 to OS X, from QuarkXPress 4.1 to 6.1, resolving transition pitfalls & daily incapacitations
* Regulated organization & archiving of all agency file servers jointly with IT department; solely maintained all printers
* Orchestrated production of ambitious new business pitch materials, procuring freelancers when advantageous
FREELANCE SENIOR PRODUCTION ARTIST

WIEDEN + KENNEDY

(Public Company; 51-200 employees; Marketing and Advertising industry)

August 2003 — November 2003 (4 months)

As part of a small studio, produced Michael Jordan, ESPN, Sega, & School of Visual Arts client matter

* Built, revised, & released image-driven print ads, video game packaging, in-store & outdoor displays
* Partnered with creative teams to interpret concepts for, produce, & comp new business presentations
DEUTSCH

FREELANCE STUDIO MANAGER

(Public Company; 201-500 employees; Marketing and Advertising industry)

March 2003 — July 2003 (5 months)

Managed second shift of intensely busy ad agency studio comprised of 10 production artists who created general, promotional, & direct materials for Snapple, Revlon, Almay, Pfizer, MCI, & Tommy Hilfiger accounts

* Estimated job requirements & paired project managers with studio staff to fulfill workload needs
* Facilitated timely delivery of Quark & InDesign mechanicals & comped brochures, books, & boards
ASSOCIATE DIRECTOR, STUDIO & DIGITAL PRODUCTION

BERTELSMANN MUSIC GROUP DIRECT OCT 1996-NOV 2002

(Privately Held; 51-200 employees; Music industry)

November 2001 — November 2002 (1 year 1 month)

Presided over studio, staff termination & expansion, & all member-acquisition, retention, & dunning print.
Fostered multi-departmental interactions, resulting in cohesion & additional production efficiencies

* Interacted with 12 departments in daily status, planning, strategy, process, & managerial meetings
* Appraised departmental & inter-departmental workloads, seeking methods of accommodating discrepancies in balance, maximizing use of employee
capabilities & contributions
* Negotiated in-house print schedules & staffing resources to guarantee deadline adherence
* Reviewed relations with production department, Indiana fulfillment center, & vendors to increase efficiencies in pre-existing use of inline printing with variable imaging for direct mail
* Conducted vendor press checks to ensure print quality & appraise vendors' performance
STUDIO MANAGER

BERTELSMANN MUSIC GROUP DIRECT NYC, OCT 1996-NOV 2002

(Privately Held; 51-200 employees; Music industry)

December 2000 — November 2001 (1 year)

Managed six production artists & all member-acquisition, retention, & dunning print devices, inclusive of direct mail, display advertisements, package inserts, statement & invoice stuffers

* Educated production artists in print construction requirements that ensured scannability of member response forms & postal discounts for mailing of business reply cards & envelopes
* Offered, in conjunction with IT department, frequent procedural & troubleshooting support to studio & creative staff, server maintenance, & new technology introductions.
* Implemented user-level computer-to-plate film-replacement strategy based on a CreoScitex Brisque workflow, incorporative of Scitex QuarkXPress XTensions for enhanced color manipulation
* Initiated system of file delivery to vendors through FTP sites, reducing courier time & costs
* Served on software evaluation team & organized staff training seminars with outside providers
SENIOR PRODUCTION ARTIST

BERTELSMANN MUSIC GROUP DIRECT NYC, OCT 1996-NOV 2002

(Privately Held; 51-200 employees; Music industry)

October 1996 — December 2000 (4 years 3 months)

Typeset layered, repaginating music merchandise mail order catalogs, direct mail, & ads utilizing advanced QuarkXPress features, scripting, & proprietary software as part of complete in-house production

* Employed use of one-color text changes in layered Quark files, achieving fewer plate changes on press
* Coordinated production of sales promotion auxiliary components between New York & Indiana offices
* Programmed coded Xdata character & paragraph style prototypes to automate the styling of asset text & embedded, linked images imported from product & offering database
* Created for use by colleagues style & software procedure documentation
FREELANCE PRODUCTION ARTIST

SONY

(Public Company; 1001-5000 employees; Music industry)

April 1996 — October 1996 (7 months)

Built array of music packaging, ads, & point-of-purchase items for international entertainment giant

* Tailored ads to varying dimensions & specifications of daily, weekly, & monthly publications
* Constructed & resized CD packaging to fit 12" record sleeves & cassette J-, O-, & U-card formats
* Typeset classical music librettos & CD packaging in multiple languages using QuarkXPress Passport
FREELANCE PRODUCTION SUPERVISOR

SCHOLASTIC

(Public Company; 201-500 employees; Publishing industry)

January 1995 — April 1995 (4 months)

Functioned as liaison between busy first & second shift production staff, overseeing the latter during the production of the Instructional Publishing Group's voluminous multi-grade national curriculum textbooks

* Typeset books throughout extensive prepress stages & conducted expedient, group on-screen reviews
* Created frequently changing, repurposable Quark templates, intricate style sheets, & style guides
* Supervised second shift production artists, relaying progress & concerns to day manager
* Achieved goal of releasing to vendor several hundred files per week
PRODUCTION ARTIST

AUTONOMEDIA/SEMIOTEXTE[E]

(Non-Profit; 11-50 employees; Publishing industry)

March 1993 — January 1995 (1 year 11 months)

Typeset interiors of soft-cover theory books; handled color artwork for book exteriors & other devices.
Formatted multiple volumes of literature with assured consistency of text styling