Andrew Machado

Current

• Community Manager at Apture

Past

• Product Manager at Yardbarker, Inc.
• Assistant Manager, Onsite Merchandising at eBay Inc
• Merchandising at Apple, Inc.

• Marketing Research Analyst at Protura Wireless

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Education

• Santa Clara University

Recommended

2 people have recommended Andrew

Connections

186 connections

Industry

Online Media

Andrew Machado’s Experience

• Community Manager

  Apture

  (Privately Held; Internet industry)

  June 2009 — Present (6 months)

• Product Manager

  Yardbarker, Inc.

  (Privately Held; Online Media industry)

  March 2008 — January 2009 (11 months)

  2008 Product Manager
  • Created viral marketing strategy that grew user acquisition 100%
  • Maintained and presented weekly performance metrics to entire organization
  • Led development and product roadmap for all Yardbarker products used by over 50,000 users
  • Managed the Yardbarker code release process down from a once a month cycle to a weekly
  process
  • Led entire QA on all developed applications and released code
  • Distributed and maintained over 300 dynamic widgets containing Yardbarker content viewed
  by over 5 million people daily
  • Worked with 5 engineers daily ensuring deadlines were met and released product was up to
  initial specifications
  • Maintained and presented weekly performance metrics to entire organization

• Assistant Manager, Onsite Merchandising

  eBay Inc

  (Public Company; 10,001 or more employees; ebay; Online Media industry)

  June 2004 — March 2008 (3 years 10 months)

  • Manage creation and content development of all homepage merchandising assets for eBay.com.
  • Analyze all eBay.com homepage graphic performance at the click and bid level to refine customer communications strategy and optimize for revenue and user retention.
  • Manage creation of new eBay Grid merchandising placement leveraging XML and eBay APIs, improving conversion rates by over 50%.
  • Winner of the Impact Award for contributions to eBay Express product launch including sourcing over 500 products and managing product photo shoot. (2006)
  • Manage all homepage merchandising for Half.com, including development of the yearly strategy, weekly reporting and email development.
  • Winner of the Impact Award for contributions to eBay Reviews & Guides product launch for contributions of over 100 unique reviews and guides. (2005)

• Merchandising

  Apple, Inc.

  (Public Company; 5001-10,000 employees; AAPL; Retail industry)

  November 2001 — June 2004 (2 years 8 months)

  • Maintained software planograms for all 70 of Apple’s retail stores.
  • Placed over 500 software titles in all of Apple’s stores based on MDF agreements and weekly sales.
  • First retail employee to pilot the Apple Retail Internship program.
  • Selected out of over 700 applicants to be one of the original employees at the Valley Fair store.

• Marketing Research Analyst

  Protura Wireless

  (Privately Held; 11-50 employees; Wireless industry)

  May 2001 — June 2002 (1 year 2 months)

  Developed marketing plan to lead the company and its 26 employees in a direction toward Bluetooth rather than standardized cell phone antennas
  Developed and implemented company website

Andrew Machado’s Education

• Santa Clara University

  BA , Marketing , 2000 — 2004