Andrew Lea

Past

Member, Editorial Advisory Board at Leasing News
VP, Marketing & Corporate Communications at NetSol Technologies Inc.
Director, Marketing & Corporate Communications at McCue Systems Inc.

Technical Writer / Technical Marketing Specialist at Winstar Communications, Inc.
Technical Writer at PG&E

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Education

University of California

Recommended

7 people have recommended Andrew

Connections

54 connections

Industry

Computer Software

Andrew Lea’s Summary

• Marketing and communications manager, team builder, project manager, content developer.
• Skilled in brand and corporate identity development,, advertising, PR, and enterprise communications for B2B marketing and sales enablement.
• Expert in facilitating cross-functional collaboration and team building, with emphasis on leadership through influence, evangelism, and goal clarification.
• Customer community development evangelist, with strong focus on Web 2.0 tools for building brand equity and customer loyalty.

Andrew Lea’s Specialties:

• Marcom Writer and Content Developer: white papers, website content, print and online advertising and collateral, direct and e-mail, speeches, press releases
• Product Launch Campaign Design, Execution Management,
• Strategic Solution Sales Support for B2B technology offerings
• Lead generation for enterprise technology offerings, selling into both IT and business-user sides of the organization.
• Professional public speaker and coach

Andrew Lea’s Experience

Member, Editorial Advisory Board

Leasing News

(Computer Software industry)

2002 — 2008 (6 years)
VP, Marketing & Corporate Communications

NetSol Technologies Inc.

(Computer Software industry)

December 1999 — June 2006 (6 years 7 months)

• Spearheaded transition of company’s branding from packaged software vendor to global provider of outsourced enterprise IT solutions. Managed website redesign to communicate new company psotioning.
• Championed ASP platform offering (First in this vertical). Defined service levels, closed company's first sale of ASP service contract.
• Authored articles and white papers to position company as thought leader for SOA in US equipment leasing industry. Championed development of suite of SOA-based offerings.
• Brought website to Google first page. Increased volume of web-generated leads by 3X.
• Developed annual marketing plan and budget. Managed corporate marketing team with $1050K+ budget. Eliminated over $122K in outsourced content creation costs.
• Partnered with global Sales teams to provide sales staff training in solution selling.
Director, Marketing & Corporate Communications

McCue Systems Inc.

(Privately Held; 51-200 employees; Computer Software industry)

December 1999 — June 2006 (6 years 7 months)

(Company was acquired by NetSol Technologies in June 2006.)
Technical Writer / Technical Marketing Specialist

Winstar Communications, Inc.

(Telecommunications industry)

October 1998 — December 1999 (1 year 3 months)

Provided marketing communications and field sales support for Winstar Professional Services Group.
Developed collateral and sales tools, covering a range of service & implementation offerings:
• Website design
• Eterprise data storage solutions
• Lotus Notes implementation
• Document management systems
• Network design, security, optimization.
Technical Writer

PG&E

(Public Company; 10,001 or more employees; PCG; Utilities industry)

July 1997 — October 1998 (1 year 4 months)

• Data path mapping for mainframe and client-server systems to support QA team.
• Developed resource assignment and scheduling support tools.
• Technical docs: technical specifications, business user requirements, testing plans.
• Regression and end-to-end test metric tracking and reporting tools
• Created team intranet: Requirements analysis, site design, content development
• Spearheaded information architecture design and user training project for divisional EDMS (electronic document management system).

Additional Information

Andrew Lea’s Interests:

Mountain biking, hiking, GPS, kayaking, rafting, tree trogs, voice acting, public speaking (coach), Business 2.0, Partnering-On-Demand (Cloud-enabled business development)

Andrew Lea’s Groups:

Editorial Advisory Board: Leasingnews.com, Silicon Valley Product Management Association, Membership Committee: Equipment Leasing and Finance Association, Member, Society for Technical Communications, Member, Chief Marketing Officer Networking Group