Enterprise Technology Marketing Pro Who Speaks Your Language & Your Customers'
San Francisco Bay Area
- Past
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- Member, Editorial Advisory Board at Leasing News
- VP, Marketing & Corporate Communications at NetSol Technologies Inc.
- Director, Marketing & Corporate Communications at McCue Systems Inc.
- Sr. Technical Marketing Specialist at Winstar Communications, Inc.
- Technical Writer at PG&E
- Education
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- New School University
- University of California
- Recommended
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6 people have recommended Andrew - Connections
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40
connections
- Industry
- Computer Software
- Websites
Andrew Lea’s Summary
• An enterprise technology marketing pro, with broad experience in competitive research and analysis in support of strategic positioning and competitive differentiation.
• Versatile resource to the sales team, skilled in sales enablement through the development and delivery of tools, training, and collateral to optimize account management and sales success.
• Energetic team player, able to facilitate interdepartmental communication and collaboration. Thrives in a deadlines-driven environment.
• Marcom production / Technical writing: white papers, website content, print and online advertising and collateral, direct and e-mail, case studies. Technical writing background, skilled at working with technical SMEs.
Andrew Lea’s Specialties:
• Marcom Writer and Content Developer: white papers, website content, print and online advertising and collateral, direct and e-mail, speeches, press releases
• Product Launch Campaign Design, Execution Management,
• Strategic Solution Sales Support for B2B technology offerings
• Lead generation for enterprise technology offerings, selling into both IT and business-user sides of the organization.
• Professional public speaker and coach
Andrew Lea’s Experience
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Member, Editorial Advisory Board
Leasing News
(Computer Software industry)
2002 — 2008 (6 years)
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VP, Marketing & Corporate Communications
NetSol Technologies Inc.
(Computer Software industry)
December 1999 — June 2006 (6 years 7 months)
• Spearheaded transition of company’s branding from packaged software vendor to global provider of outsourced enterprise IT solutions. Managed website redesign to communicate new company psotioning.
• Championed ASP platform offering (First in this vertical). Defined service levels, closed company's first sale of ASP service contract.
• Authored articles and white papers to position company as thought leader for SOA in US equipment leasing industry. Championed development of suite of SOA-based offerings.
• Brought website to Google first page. Increased volume of web-generated leads by 3X.
• Developed annual marketing plan and budget. Managed corporate marketing team with $1050K+ budget. Eliminated over $122K in outsourced content creation costs.
• Partnered with global Sales teams to provide sales staff training in solution selling. -
Director, Marketing & Corporate Communications
McCue Systems Inc.
(Privately Held; 51-200 employees; Computer Software industry)
December 1999 — June 2006 (6 years 7 months)
(Company was acquired by NetSol Technologies in June 2006.)
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Sr. Technical Marketing Specialist
Winstar Communications, Inc.
(Public Company; 5001-10,000 employees; Telecommunications industry)
October 1998 — December 1999 (1 year 3 months)
Provided marketing communications and field sales support for Winstar Professional Services Group.
Developed collateral and sales tools, covering a range of service & implementation offerings:
• Website design
• Eterprise data storage solutions
• Lotus Notes implementation
• Document management systems
• Network design, security, optimization. -
Technical Writer
PG&E
(Public Company; 10,001 or more employees; PCG; Utilities industry)
July 1997 — October 1998 (1 year 4 months)
• Data path mapping for mainframe and client-server systems to support QA team.
• Developed resource assignment and scheduling support tools.
• Technical docs: technical specifications, business user requirements, testing plans.
• Regression and end-to-end test metric tracking and reporting tools
• Created team intranet: Requirements analysis, site design, content development
• Spearheaded information architecture design and user training project for divisional EDMS (electronic document management system).
Additional Information
Andrew Lea’s Websites:
Andrew Lea’s Interests:
Writing. Musician (keyboardist & singer). Mountain biking, hiking, kayaking. Raise American Green Tree Frogs (Hyla cinerea). Voice-over actor and coach
Andrew Lea’s Groups:
Silicon Valley Product Management Association, Editorial Advisory Board: Leasingnews.com, Membership Committee: Equipmemnt Leasing and Finance Association, Society for Technical Communications, Chief Marketing Officer Networking Group
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eOffice -
Chief Marketing Officer (CMO) Network -
EQUIPMENT LEASING PROFESSIONALS
Andrew Lea’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
