Enterprise Communications and Marketing Pro
San Francisco Bay Area
Enterprise Communications and Marketing Pro
San Francisco Bay Area
• Marketing and communications manager, team builder, project manager, content developer.
• Skilled in brand and corporate identity development,, advertising, PR, and enterprise communications for B2B marketing and sales enablement.
• Expert in facilitating cross-functional collaboration and team building, with emphasis on leadership through influence, evangelism, and goal clarification.
• Customer community development evangelist, with strong focus on Web 2.0 tools for building brand equity and customer loyalty.
• Marcom Writer and Content Developer: white papers, website content, print and online advertising and collateral, direct and e-mail, speeches, press releases
• Product Launch Campaign Design, Execution Management,
• Strategic Solution Sales Support for B2B technology offerings
• Lead generation for enterprise technology offerings, selling into both IT and business-user sides of the organization.
• Professional public speaker and coach
(Computer Software industry)
2002 — 2008 (6 years)
(Computer Software industry)
December 1999 — June 2006 (6 years 7 months)
• Spearheaded transition of company’s branding from packaged software vendor to global provider of outsourced enterprise IT solutions. Managed website redesign to communicate new company psotioning.
• Championed ASP platform offering (First in this vertical). Defined service levels, closed company's first sale of ASP service contract.
• Authored articles and white papers to position company as thought leader for SOA in US equipment leasing industry. Championed development of suite of SOA-based offerings.
• Brought website to Google first page. Increased volume of web-generated leads by 3X.
• Developed annual marketing plan and budget. Managed corporate marketing team with $1050K+ budget. Eliminated over $122K in outsourced content creation costs.
• Partnered with global Sales teams to provide sales staff training in solution selling.
(Privately Held; 51-200 employees; Computer Software industry)
December 1999 — June 2006 (6 years 7 months)
(Company was acquired by NetSol Technologies in June 2006.)
(Telecommunications industry)
October 1998 — December 1999 (1 year 3 months)
Provided marketing communications and field sales support for Winstar Professional Services Group.
Developed collateral and sales tools, covering a range of service & implementation offerings:
• Website design
• Eterprise data storage solutions
• Lotus Notes implementation
• Document management systems
• Network design, security, optimization.
(Public Company; 10,001 or more employees; PCG; Utilities industry)
July 1997 — October 1998 (1 year 4 months)
• Data path mapping for mainframe and client-server systems to support QA team.
• Developed resource assignment and scheduling support tools.
• Technical docs: technical specifications, business user requirements, testing plans.
• Regression and end-to-end test metric tracking and reporting tools
• Created team intranet: Requirements analysis, site design, content development
• Spearheaded information architecture design and user training project for divisional EDMS (electronic document management system).
Mountain biking, hiking, GPS, kayaking, rafting, tree trogs, voice acting, public speaking (coach), Business 2.0, Partnering-On-Demand (Cloud-enabled business development)
Editorial Advisory Board: Leasingnews.com, Silicon Valley Product Management Association, Membership Committee: Equipment Leasing and Finance Association, Member, Society for Technical Communications, Member, Chief Marketing Officer Networking Group