Andrew Knight

Current

Vice President of E-Commerce at Case-Mate

Past

Director of E-Commerce at Case-Mate
Director of E-Commerce at Astral Brands
Manager, Online User Experience at The Home Depot

E-Commerce Development Manager at Gardener's Supply Company
E-Commerce Application Developer at Gardener's Supply Company
Web Developer at Burton Snowboards
Associate Consultant at Computer Sciences Corporation

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4 more...

Education

Boston College

Recommended

29 people have recommended Andrew

Connections

500+ connections

Industry

Internet

Websites

Andrew Knight’s Summary

I am an E-Commerce professional with over 9 years of experience helping companies execute online businesses. I specialize in online marketing, customer experience, and ecommerce product management. My strong IT background has enabled me to bridge the gap between marketing and IT at companies like Astral Brands, The Home Depot, Gardener’s Supply, and Burton Snowboards

I am currently the Vice President of E-Commerce for case-mate.com

Andrew Knight’s Specialties:

E-Commerce business management,
E-Commerce applications and platforms (including platform migrations),
E-Commerce usability and customer experience,
Online marketing: email, paid search, organic search, affiliate, shopping comparison, etc. ,
Social media and customer engagement,
IT & Marketing integration,
Vendor management and selection,
Web analytics,
Leadership

Andrew Knight’s Experience

Vice President of E-Commerce

Case-Mate

(Privately Held; Consumer Goods industry)

September 2009 — Present (3 months)

Responsible for all aspects of the case-mate online business including P&L, marketing, merchandising, technology, operations, and customer service.
Director of E-Commerce

Case-Mate

(Privately Held; Consumer Goods industry)

February 2009 — September 2009 (8 months)

I joined case-mate in February and doubled online sales in my first 6 months. Launched the new case-mate.com website in April and migrated from Netsuite to the ShopVisible e-commerce platform. Streamlined warehouse operations, doubling productivity. Eliminated backorders, created online inventory locations, and implemented same day shipping for all orders.

Implemented Google Analytics and brought a test, measure, repeat culture to online marketing. Completely overhauled Google Adwords account structure resulting in significantly higher sales and better profitability. Brought a regular rhythm to e-mail marketing and grew our subscriber count 75%. Launched a display ad retargeting program with FetchBack to help improve conversion rates.

Made a significant investment in social media. Launched the case-mate blog (http://blog.case-mate.com) for posting all company news. Managed the case-mate twitter account (@casemate) where we announce new products, respond to customer questions, and address service problems. Developed strong relationships with influential YouTube reviewers. Launched http://feedback.case-mate.com for collecting and prioritizing customer feedback.

Managed a team of 10 and an operating budget of $2MM
Director of E-Commerce

Astral Brands

(Privately Held; Cosmetics industry)

February 2008 — January 2009 (1 year )

I had P&L responsibility for the health & beauty brands: Aloette.com, PurMinerals.com, and CosMedix.com. Oversaw all online marketing activities including email, paid search, organic search, affiliate, and social media. Defined the customer experience, product roadmap, and business requirements for all e-commerce sites.

Successfully launched the new PurMinerals.com site in May of 2008 and increased revenue 23% over 2007. Implemented social media campaigns that dramatically increased customer engagement. Launched brand blogs, customer reviews, product Q & A, YouTube channels, Facebook pages, and blogger review programs. As a result of these initiatives, we drove more revenue through social media in Q4 than Non-Brand paid search!

Implemented an email marketing plan that increased email revenue 61%. Led the email platform RFP and implemented ExactTarget in Jan 2009.

Managed a team of two and an annual operating budget of $800k.
Manager, Online User Experience

The Home Depot

(Public Company; 10,001 or more employees; HD; Internet industry)

October 2005 — February 2008 (2 years 5 months)

Managed all aspects of the customer experience on HomeDepot.com from homepage to checkout. Defined the product roadmap and vision of Homedepot.com from a features and functionality standpoint.

Led the multi-million dollar IBM Websphere redesign project for Homedepot.com. Successfully launched the new site in May of 2007 and was recognized for my outstanding contribution to the project.

Responsible for the customer experience within the 13 categories on Homedepot.com. Led a team of category managers focused on optimizing the shopping experience within each of the categories.

Managed the following vendor relationships including contract negotiations: Endeca, Omniture, Bazaarvoice, MapQuest, Akamai, Gomez, Vendaria, Coremetrics, Scene7, CriticalMass, and Spunlogic.
E-Commerce Development Manager

Gardener's Supply Company

(Privately Held; 201-500 employees; Retail industry)

June 2004 — October 2005 (1 year 5 months)

Responsible for all web development decisions related to Gardener’s award winning web properties gardeners.com and dutchgardens.com. Lead developer on all e-commerce projects: time split between project management and development.

Managed the RFP process for selecting Demandware as the new E-commerce platform. Led cross functional business teams to define requirements and business objectives for the new platform.
E-Commerce Application Developer

Gardener's Supply Company

(Privately Held; 201-500 employees; Retail industry)

June 2003 — June 2004 (1 year 1 month)

Developed excellent relationship with e-marketing group that bridged the gap between IT and Marketing. Worked with lead designer to rewrite user interface of all site pages including key checkout components. Streamlined weekly production of e-mail marketing pieces by automating 90% of the process. Automated the creation of daily product feeds to affiliates. Worked with affiliate marketing manager to increase site conversion using SEO best practices. Lead developer and primary technical resource for Coremetrics and Omniture Web Analytics.
Web Developer

Burton Snowboards

(Privately Held; 201-500 employees; Internet industry)

February 2001 — May 2003 (2 years 4 months)

Member of the burton.com developer team, responsible for major sections of the site including: gear, community, and rider service. Co-Developed dealer.burton.com, a B2B e-commerce application for Burton's global dealer network. Lead developer for redprotection.com, anonoptics.com, marketing.burton.com, toolshed.gravisfootwear.com. Technologies Used: ASP/ASP.NET, SQL Server 2000, IIS, HTML, and CSS
Associate Consultant

Computer Sciences Corporation

(Public Company; 10,001 or more employees; CSC; Information Technology and Services industry)

October 2000 — February 2001 (5 months)

Successfully completed CSC’s Associate Training Program in e-Business technologies. Developed application systems using OO Design, Java, Servlets, JSP, XML, HTML, and SQL.