Andrew Kessler

Andrew Kessler

Inbound Marketing /SEM Specialist at SironaHealth

Location
Portland, Maine Area
Industry
Marketing and Advertising

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Andrew Kessler's Overview

Current
Past
  • Founding Partner /V.P. Creative & E- Commerce at The Freaky Bean Coffee Company
  • Web Production Specialist: Creative Department at L.L. Bean
  • Instructor at Maine College of Art
  • General Partner, Animator and Web Developer at Art Barn
Education
Connections

323 connections

Websites

Andrew Kessler's Summary

Modern-Day Alchemist. Fan of the absurd. Entrepreneur by nature.

Andrew Kessler's Experience

Inbound Marketing / SEM Specialist

SironaHealth, Inc.

Privately Held; 51-200 employees; Hospital & Health Care industry

2012Present (2 years) Portland, Maine Area

• Writing and editing of marketing communications, collateral, and online content.
• Coordinating the design of presentations, promotional materials, and sales collateral.
• Maintaining and enhancing Pay-Per-Click advertising campaigns
• Managing relationships with print, creative, and advertising vendors.
• Assist in designing and coordinating private branded direct marketing programs to drive utilization of SironaHealth services on-behalf of clients.

Performing Arts industry

April 2010Present (4 years 4 months) Portland, Maine Area

• Curated Portland, Maine based blog showcasing images of the city of Portland not traditionally
seen in the media
• Winner of best Portland, Maine blog: Portland Phoenix: 2013, 2014

Marketing Consultant

RT Engineering

Privately Held; 11-50 employees; Mechanical or Industrial Engineering industry

January 2012March 2012 (3 months) Franklin, MA

• Advised and formulated marketing strategies for RT Engineering, as well as their subsidiaries Lapco LLC and Filtration Control Systems
• Managed a wide range of projects, including organic optimization, paid search marketing, blog implementation and link building
• Created customized business analytical reports using Crystal Reports

New Media Marketing Director

Dibbitt, Inc.

Privately Held; Myself Only; Retail industry

August 2011December 2011 (5 months) Portland, Maine

• Created and executed a comprehensive marketing strategy to promote mobile app and drive user acquisition
• Coordinated promotion of company through cross-promotional campaigns
• Designed, produced and managed company collateral (banner ads for promotion on web and stadium scoreboards, coupons and handouts for use at events, radio ads)

Operations Manager

Nau / Horny Toad Activewear

Privately Held; 11-50 employees; Wholesale industry

February 2009August 2011 (2 years 7 months) Freeport, ME

Founding Partner /V.P. Creative & E- Commerce

The Freaky Bean Coffee Company

October 2005November 2008 (3 years 2 months) Portland, Maine Area

• Developed and implemented a business plan from the ground up, creating the largest Maine-based coffee company in the state
• Grew company from one store in June of 2006 to six stores with yearly sales in excess of 1.5 million dollars by July of 2008
• Responsible for creating and maintaining all facets of branding, social and traditional marketing and e-commerce
• Business awards include “Small Business-of-the-Year” from SEDCO, “Official Coffee of The American Pavilion” from the Cannes Film Festival and the “Maine SBDC '30'Award” from Maine SBDC

Web Production Specialist: Creative Department

L.L. Bean

Privately Held; 1001-5000 employees; Retail industry

August 2003May 2006 (2 years 10 months) Freeport, ME

Educational Institution; 51-200 employees; Higher Education industry

September 1999May 2002 (2 years 9 months)

General Partner, Animator and Web Developer

Art Barn

August 1999May 2002 (2 years 10 months)

• Business awards include “Best E-commerce Website” from FK 01 Flash Conference, Australia, “Best Animated Cartoon” from Flash Forward 2001, NYC and “Best Website in Maine” from Portland Magazine

Andrew Kessler's Certifications

  • Hubspot Certified

    • HubSpot
    • December 2013

Andrew Kessler's Honors and Awards

  • Best Portland, Maine Blog: Unseen Portland - 2013

    Portland Phoenix
    • 2013
  • Best Portland, Maine Blog: Unseen Portland - 2014

    Portland Phoenix
    • 2014

Andrew Kessler's Skills & Expertise

  1. Marketing Strategy
  2. Social Media
  3. Blogging
  4. SEO
  5. Google Adwords
  6. Social Media Marketing
  7. Facebook
  8. Creative Direction
  9. Inbound Marketing
  10. Copywriting
  11. Sales
  12. E-commerce
  13. Photoshop
  14. Retail
  15. Advertising
  16. Marketing
  17. Direct Marketing
  18. SEM
  19. Entrepreneurship

Andrew Kessler's Education

Rochester Institute of Technology

BFA, Film, Video & Animation; Psychology

19951999

Contact Andrew for:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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