Andrew Kaplan

Expert in Social Media Marketing and Digital Media www.mediamensch.com

Charlotte, North Carolina Area

Current
  • Blogger and Radio Host at Facebook Enthusiast
  • CEO, Blogger and Radio Host at MediaMensch Networks
Past
  • Featured Extra/Actor at Film andTelevision Projects
  • Founder at eWarrior, LLC
  • Advisor and Sponsorship/Marketing Agent at Nascar - Driver
  • Public Relations Officer at Toastmasters International
  • President and founder at ARK Sales Automation Group
  • Business Planning Analyst at Home Box Office
  • Business Manager at The Movie Channel
  • Marketing Coordinator at Home Box Office
  • Financial Coordinator - Warner-Amex Satellite at Viacom
Education
  • Fordham University - Graduate School of Business Administration
  • Dickinson College
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Andrew Kaplan’s Summary

Currently working on specialization in the social media area with a particular expertise in the facebook $15 billion+ dollar projected economy. Have been published in national marketing and branding publications.

Working with authors on digital marketing strategies.

I also coach business owners, senior executives, CEO's, COO's on how to adapt and adopt social networking for them personally and for their organizations.

Advising companies on viral marketing strategies using facebook and social media marketing. Also bringing analytics to Fortune 500 companies for measuring social media content.

Public speaker at trade shows and other industry events.

Contact me by e-mail: eWarriorbizdev at gmail dot com

Andrew Kaplan’s Specialties:

Strategic thinking, viral marketing, business development, coaching for public speaking, branding, digital media, leading brainstorming sessions, social media


Andrew Kaplan’s Experience

  • Blogger and Radio Host

    Facebook Enthusiast

    (Privately Held; 201-500 employees; Internet industry)

    July 2007Present (1 year 1 month)

    Facebook Enthusiast is a company specializing in branding and marketing within facebook. Current clients include startups, corporations, non-profits, authors, musicians, and media companies.

    Host of www.blogtalkradio.com/facebookenthusiast

    MarketingSherpa.com voted an article where I was interviewed as #4 in 2007 and #1 in its Best Minds series.

    We also specialize in development of an overall marketing and branding strategy for social media and the internet.

  • CEO, Blogger and Radio Host

    MediaMensch Networks

    (Online Media industry)

    March 2007Present (1 year 5 months)

    Media and Marketing in the Digital Age

    Bringing Vision and a Plan to Your Brand


    Host of www.blogtalkradio.com/mediamensch

    Developer and consultant to major media companies. Clients have been featured on CNN, USA Today, and Businessweek.com


    www.facebookenthusiast.com

  • Featured Extra/Actor

    Film andTelevision Projects

    (Public Company; 51-200 employees; Internet industry)

    April 2007July 2008 (1 year 4 months)

    Films (name of film, release date, director)
    Leatherheads (Apr 2007) Sideline Photographer George Clooney
    Gospel Hill (2008) Business man at Memorial Service Giancarlo Esposito
    The Family That Preys (2008) VIP at Black Tie Dinner Tyler Perry
    In/Significant Others (2008) Police Officer John Scwerdt
    Blood Done Sign My Name (2009) Jeb Stuart

    TV Commercials
    Subway Sandwich with Tony Stewart (2008) Featured Fan

  • Founder

    eWarrior, LLC

    (Marketing and Advertising industry)

    January 2005June 2008 (3 years 6 months)

    This brand was rolled up into our new venture called MediaMensch.

    eWarrior provides the following services:
    1. Coaching, training and advisory service for developing an implement digital strategies.
    2. Advice to emerging companies such as www.jaxtr.com, www.jibberjobber.com, www.equipmentpipeline.com.

  • Advisor and Sponsorship/Marketing Agent

    Nascar - Driver

    (Partnership; 1-10 employees; Sports industry)

    September 2006March 2007 (7 months)

    Help driver to acquire sponsorships and other opportunities

  • Public Relations Officer

    Toastmasters International

    (Non-Profit; 10,001 or more employees; Professional Training & Coaching industry)

    July 2005June 2006 (1 year)

    Handled all aspects of Public Relations including television and newspaper interviews

  • President and founder

    ARK Sales Automation Group

    (Privately Held; 1-10 employees; Management Consulting industry)

    March 1987July 2005 (18 years 5 months)

    President

    Search out marketing changing sales and marketing technology

    Create vision for clients in sales and marketing technology.

    Manage partnerships for training, consulting and technology

  • Business Planning Analyst

    Home Box Office

    (Public Company; 10,001 or more employees; TLX; Broadcast Media industry)

    September 1983March 1987 (3 years 7 months)

    Analyzed new technology and media including pay-per-view and Direct Broadcast Satellite. Part of a team that provided the annual revenue forecast ($500 mm) by designated market area. Worked closely with Sr. VP and attorneys providing analysis of litigation exposure and developed litigation tracking system

  • Business Manager

    The Movie Channel

    (Public Company; 10,001 or more employees; VIA; Broadcast Media industry)

    July 1982September 1983 (1 year 3 months)

    Worked as a business manager/financial coordinator supporting movie acquisitions and television scheduling. Provided financial reporting to COO. Created concept for national promotion for Star Wars (the largest grossing movie to ever play on pay tv at the time). Developed systems for scheduling and tracking film acquistions

  • Marketing Coordinator

    Home Box Office

    (Public Company; 10,001 or more employees; TLX; Broadcast Media industry)

    August 1979July 1982 (3 years)

    Responsible for fulfillment and editing of direct mail campaigns. Manager of HBO's premium program.

  • Financial Coordinator - Warner-Amex Satellite

    Viacom

    (Public Company; 10,001 or more employees; Broadcast Media industry)

    July 1981July 1982 (1 year 1 month)

    The Movie Channel/MTV/Nickelodeon were part of Warner Amex Satellite now owned by Viacom.


Andrew Kaplan’s Education

  • Fordham University - Graduate School of Business Administration

    MBA, Finance, 19801985

  • Dickinson College

    BA, Economics, 19751979

    Dickinson College Alumni Volunteer of the Year (2006)

    Activities and Societies:
    Phi Kappa Sigma

Additional Information

Andrew Kaplan’s Websites:

Andrew Kaplan’s Interests:

Movie production, golf, music, travel, relaxation

Andrew Kaplan’s Groups:

Toastmasters International
Dickinson College Club of Charlotte
Time Life Alumni Association

  •    Executive Suite member
  • Forbes.com Entrepreneurs member
  •    Dickinson College Alumni member
  •    LinktoCharlotte member
  •    eWarrior 501 - Social Media member
  •    eWarrior 601 - Blogging for Business member
  •    ThoseInMedia (The who's who in all the media markets) member
  •    Sports Marketing 2.0 member
  •    Gambling Portal Webmasters Association member
  •    Film TV Professionals member
  •    jaxtr user group member
  •    FacebookEnthusiast.com member
  •    MediaMensch.com member
  •    Public Relations and Communications Professionals member
  •    ACT! Certified Consultants member
  •    LinktoSanDiego member
  •    LinktoMotorsports member
  •    LinktoPhoenix member

Andrew Kaplan’s Honors:

Dickinson College 2007 Alumni Award
Dickinson College "2006 Alumni Volunteer of the Year"
Toastmasters International "2005 Area Governor of the Year"
Toastmasters International "2004 Club President of the Year".


Andrew Kaplan’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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