Andrew Roberts

Current

Owner at Gravity

Past

Promotional Marketing Director at Chemistry Communications
Client Services Director at iD Brand Experience
Sales Promotion Manager at Hasbro

Account Director at Interfocus
Account at T A & A

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2 more...

Education

Kingston University

Connections

232 connections

Industry

Marketing and Advertising

Websites

My Website

Andrew Roberts’s Summary

An experienced entrepreneurial marketing professional with over 15 years experience across Promotional, Direct, Experiential and Digital Marketing working both Client and agency side for the likes of Unilever, Diageo, Virgin, Premier Foods, Transport for London, Sainsbury's and BAA

I set up Gravity with a business partner in Sept 2007 to create a new agency for a new age - we believe that the proliferation of media channels and the rapid rise of the new digital world has given birth to an ‘empowered consumer’. A consumer who continually challenges the way we market our brands.
However many agencies have not kept pace or adapted to this new world we market in and are not delivering powerful ideas or meeting the changing needs of clients.
That’s why we’ve created a new type of agency with a unique approach that ensures that a team with the right experience, knowledge and insight work on a brief.
We believe that this leads to more insightful, inspiring and effective ideas and solutions. We call our approach Coordinated Capabilities.
Have a look at www.gravitythinking.com for more information about this approach and the brands that we are working with.

Andrew Roberts’s Specialties:

Promotional Marketing, Digital Marketing, Direct Marketing, Social Media Marketing, Experiential Marketing, New Business start ups

Andrew Roberts’s Experience

Owner

Gravity

(Privately Held; 11-50 employees; Marketing and Advertising industry)

July 2007 — Present (2 years 5 months)

Recently set up an integrated marketing agency called gravity - www.gravitythinking.com to focus on delivery of truly integrated marketing solutions via corordinated capabltity
Promotional Marketing Director

Chemistry Communications

(Privately Held; 51-200 employees; Marketing and Advertising industry)

August 2003 — July 2007 (4 years )

Set up and ran promotional marketing team within Chemistry for 4 years working on Clients such as Unilever, Manor Bakeries, SAC Hygeine, Kerry Foods and Diageo.
Client Services Director

iD Brand Experience

(Privately Held; 11-50 employees; Marketing and Advertising industry)

June 2001 — June 2003 (2 years 1 month)
Sales Promotion Manager

Hasbro

(Public Company; HAS; Consumer Goods industry)

June 1998 — June 2000 (2 years 1 month)

Head of SP across all brands including Monopoly, Action Man, Star Wars, Trivial Pursuit liaising with Trade Marketing ,sales and brand teams.
Account Director

Interfocus

(Marketing and Advertising industry)

1994 — 1998 (4 years )
Account

T A & A

(Marketing and Advertising industry)

1986 — 1987 (1 year )