Andrew Johns

Current

• SEO/SEM - Internet Marketing at Facebook

Past

• Search Marketing Specialist at iProspect
• Client Relations Manager at School Loans Corporation
• Assistant to the Director at UCLA - College of Letters and Sciences

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Education

• University of California, Los Angeles

Recommended

7 people have recommended Andrew

Connections

136 connections

Industry

Internet

Websites

• My Website

Andrew Johns’s Summary

Managed strategy and execution of domestic and global SEO and SEM campaigns in more than 40 languages and countries. Managed organic traffic channels of more than 50 million visits per day globally and paid search spend of $8 million per year. Extensive knowledge of Social Media Optimization from first hand experience as in-house performance marketing lead at Facebook. Additional experience with SEO and SEM with large e-commerce, small business start-ups and mid market players in several business verticals such as retail, e-retail, financial services, and more. Versed on both the technical and business considerations of search marketing and social media.

Andrew Johns’s Specialties:

Organic Search Engine Optimization (SEO) and paid Search Engine Marketing (SEM). Extensive experience with major Analytics Platforms such as Omniture Analytics, WebTrends and Google Analytics. Additional experience with MySQL, Oracle and Hive data mining. Also worked with a team of data scientists and engineers to build custom in-house analytics packages. Google Adwords Certified and Yahoo Search Marketing Ambassador Certification as well. Deep knowledge of global social media landscape.

Andrew Johns’s Experience

• SEO/SEM - Internet Marketing

  Facebook

  (Privately Held; Internet industry)

  October 2008 — Present (10 months)

  Head of global SEO strategy for Facebook where I'm responsible for optimizing over 300 million pages in more than 40 languages.
  
  Also oversee paid search (SEM) acquisition strategies in over 20 countries.
  
  Manage relationships with domestic and global vendor partners and heavy interaction with data scientist team to build and manage custom in-house analytics.

• Search Marketing Specialist

  iProspect

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  February 2008 — September 2008 (8 months)

  Search Marketing Specialist and campaign manager for a portfolio of Fortune 500 clients. Oversee full-scale SEO and PPC campaigns for several clients in the retail, e-retail, insurance and entertainment industries. Conduct strategic analysis of SEO and PPC efforts with a team of analysts for various on-site, off-site, and technical SEO and PPC recommendations.

• Client Relations Manager

  School Loans Corporation

  (Privately Held; 51-200 employees; Financial Services industry)

  October 2006 — February 2008 (1 year 5 months)

  Client Relations Manager for a portfolio of clients including Greystone Capital, Wachovia, Bank of the West and over 20 B2C marketing firms. Responsible for project management of website launches and online marketing efforts to regional and national markets. Managed user experience, web copy development and website conversion analysis for a large network of client B2C websites.

• Assistant to the Director

  UCLA - College of Letters and Sciences

  (Higher Education industry)

  August 2005 — October 2006 (1 year 3 months)

Andrew Johns’s Education

• University of California, Los Angeles

  Bachelor of Arts , Political Science and International Relations , 2001 — 2005

  Conducted nearly 300 presentations to UCLA undergraduates, graduate students, varsity athletes and working professionals. Topics covered included academic success skills, public speaking and communication techniques, self esteem and the undergraduate experience.

  Activities and Societies:

  Teaching Assistant for undergraduate courses on Higher Education

Additional Information

Andrew Johns’s Websites:

• My Website

Andrew Johns’s Interests:

Search Engine Optimization (SEO), Paid Online Advertising (PPC), social search and social media, blogging, marathon and triathlon competitions

Andrew Johns’s Groups:

Certified Google AdWords Professional, Certified Yahoo! Search Marketing Ambassador

•    LinkedSEO
•    Online Advertising Professionals

Andrew Johns’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch