Andrew Hull

Current

• Director Product Marketing at RightNow Technologies

Past

• Director Marketing Operations at RightNow Technologies
• Marketing Operations Manager at RightNow Technologies
• Relationship Marketing Manager at RightNow Technologies

• Manager, IT Strategic Projects at Allegheny Technologies Incorporated
• e-Business System Architect at Allegheny Technologies Incorporated

see less...

2 more...

Education

• Carnegie Mellon University - Tepper School of Business
• University of Puget Sound

Connections

181 connections

Industry

Computer Software

Websites

• My Company

Andrew Hull’s Summary

Passion for well executed multi-disciplinary marketing programs in high growth technology environments.

Deep domain expertise across product marketing and marketing communication functions in business-to-business selling environments. Experience formulating product positioning and messaging all the way through to go-to-market programs.

Avid technologist skilled at bringing digital marketing techniques to strategic programs.

Expert across a wide range of digital marketing approaches including web, email, search engine optimization, and marketing automation.

Andrew Hull’s Specialties:

product marketing, corporate positioning and messaging, CRM, on demand CRM software, public speaking, software-as-a-service, cloud computing, marketing operations, marketing analytics, SEO, SEM, website, digital marketing, email marketing, interactive marketing,

Andrew Hull’s Experience

• Director Product Marketing

  RightNow Technologies

  (Public Company; 501-1000 employees; RNOW; Computer Software industry)

  December 2007 — Present (2 years 1 month)

  Oversee product marketing group responsible for messaging, positioning, sales enablement, sales tools, product launches, segmentation and thought leadership.

• Director Marketing Operations

  RightNow Technologies

  (Public Company; 501-1000 employees; RNOW; Computer Software industry)

  January 2007 — December 2007 (1 year )

• Marketing Operations Manager

  RightNow Technologies

  (Public Company; 501-1000 employees; RNOW; Computer Software industry)

  July 2004 — January 2006 (1 year 7 months)

  Responsible for the delivery of marketing programs executed through RightNow’s global marketing automation software, website, events and collateral.

• Relationship Marketing Manager

  RightNow Technologies

  (Public Company; 501-1000 employees; RNOW; Computer Software industry)

  March 2003 — July 2004 (1 year 5 months)

• Manager, IT Strategic Projects

  Allegheny Technologies Incorporated

  (Public Company; 10,001 or more employees; ATI; Mining & Metals industry)

  November 2001 — March 2003 (1 year 5 months)

  Designed and implemented enterprise wide Microsoft Exchange and Active Directory environment for 4,000 employees spanning all ATI operating companies.

• e-Business System Architect

  Allegheny Technologies Incorporated

  (Public Company; 10,001 or more employees; ATI; Mining & Metals industry)

  April 2000 — November 2001 (1 year 8 months)

Andrew Hull’s Education

• Carnegie Mellon University - Tepper School of Business

  MBA , Marketing, Information Technology , 1999 — 2002

• University of Puget Sound

  BA , Business Administration , 1991 — 1995

Additional Information

Andrew Hull’s Websites:

• My Company

Andrew Hull’s Interests:

Avid road cyclist

Andrew Hull’s Groups:

American Marketing Association, Network'd - Bozeman

•    Carnegie Mellon Alumni
•    Official Tepper School of Business, Carnegie Mellon University
•    University of Puget Sound Alumni Association
•    Technology Marketing Community
•    Customers 1st
•    Bozeman Marketing

Andrew Hull’s Honors:

Eagle Scout - Boy Scouts of America