Andrew Hetzel

Current

Director at World Barista Championship, Ltd.
Owner at Cafemakers, LLC

Past

Owner at Videotronic North America L.L.C.
VP Business Development at McGill Multimedia
New Business Development at VuCom newMedia

Recommended

7 people have recommended Andrew

Connections

459 connections

Industry

Food & Beverages

Websites

Andrew Hetzel’s Summary

Andrew Hetzel is the founder of Cafemakers, a coffee industry business consultancy based in Hawaii. Cafemakers provides business counseling, operations design and quality improvement services for coffee retailers, roasters and agriculture businesses worldwide.

In 1996, Mr. Hetzel founded a retail marketing and training service company in Ann Arbor, Michigan. The company, then known as Videotronic North America, grew to become a multimillion dollar business under his leadership serving clients including: 3M, Aveda, Burger King, Brinker International, Calvin Klein, Hard Rock Cafes and Hotels, Hugo Boss, Procter & Gamble, Skechers USA and Sears.

Selling Videotronic in 2001 to investors, Andrew relocated to Los Angeles and formed Cafemakers to pursue a personal interest in coffee and the rapidly expanding retail coffee chain industry. New to the industry, he quickly demonstrated proficiency as an educator and retail business advisor, later developing a solid reputation as a coffee taster and judge.

Cafemakers' clients today include an extensive list of retailers, franchisors, roasters and other coffee businesses for whom Mr. Hetzel has assessed and improved coffee flavor or business performance, created marketing or public relations campaigns, conducted training workshops or helped to expand into new domestic and international markets.

In 2005 Mr. Hetzel relocated to the Island of Hawaii, where he presently resides with his wife.

Andrew Hetzel’s Specialties:

coffee, coffee consulting, coffee consultants, coffee shop, specialty coffee, business consulting, espresso, barista, training, negotiation, beverage, coffee tasting, coffee menu, coffee franchise, coffee judge, marketing, sales

Andrew Hetzel’s Experience

Director

World Barista Championship, Ltd.

(Non-Profit; 11-50 employees; Events Services industry)

March 2008 — Present (1 year 9 months)

Joint Specialty Coffee Association of Europe and Specialty Coffee Association of America organization that oversees the world's largest annual competitive coffee event.
Owner

Cafemakers, LLC

(Privately Held; 1-10 employees; Management Consulting industry)

April 2001 — Present (8 years 8 months)

Cafemakers is a business consultancy that improves the coffee beverage quality and financial performance of retail coffee shop chains, casual or fine dining restaurants and hospitality businesses. Along with his own distinguished background in international retailing and proven experience in the specialty coffee industry, Cafemakers' founder Andrew Hetzel has assembled a team of experts in their respective fields that assist with concept development, launch, improvement and expansion of retail coffee businesses anywhere in North America or worldwide.

Additional Information

Andrew Hetzel’s Websites:

Andrew Hetzel’s Interests:

coffee, espresso, house rabbits, saxophone, Belgian beer, hiking, bicycling

Andrew Hetzel’s Groups:

specialty coffee association, hawaii coffee association, house rabbit society, west hawaii community band

Culinary Industry Professional (CIP) Powered by Culinary Cartel /Chef, Winemaker, Sommelier...
Specialty Coffee Professionals
EspressoCommunity
Linkin Hawaii
Turkish Coffee World
House Rabbit Enthusiasts
World Barista Championship
Coffee
USBC - United States Barista Championship
VuCom Alumni
Belgian Beer Fans
Coffee Roasters & Manufacturing Professionals
SCAE [ Specialty Coffee Association Europe ]
SCAA [ Specialty Coffee Association America ]