CEO & Mobile Advertising Evangelist @ LondonCalling.mobi
London, United Kingdom
- Current
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- CEO & Mobile Advertising Evangelist at London Calling » the mobile advertising blog
- South Australian Business Ambassador at South Australian Government
- Owner and Director at HotGrill Productions
- Past
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- General Manager, Sales & Business Development at Seeker Wireless
- Director at Rotary Club of Sydney
- General Manager at Legion Interactive
- General Manager at PropertyLook
- Manager, eMarket Development and National Manager, Business Development at Telstra Corporation
- Business Development Manager, Product Development Manager, Training Specialist at Singtel Optus
- Communication Systems Engineer at British Aerospace
- Technical Assistant at University of South Australia
- Education
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- University of Technology, Sydney
- University of South Australia
- University of South Australia
- St. Peter's College
- Recommended
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10 people have recommended Andrew - Connections
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500+
connections
- Industry
- Telecommunications
- Websites
Andrew Grill’s Summary
Joined Linkedin Feb 2004 > invite via linkedin.andrewgrill.com
Based in London, Andrew is an experienced General Manager and mobile advertising practitioner, as well as a leading mobile advertising evangelist and thought leader.
Currently he is writing a book on twitter, focusing on the business benefits from this new social medium.
A former resident of Sydney, for the last 4 years he has been active in the European market, and such he has a deep understanding of the digital, mobile and advertising space and is well connected to leading advertising agencies in London.
His career spans over 20 years working in senior positions across the entire value chain and as such has a deep understanding of the Telco and mobile advertising market from vendor, operator, analyst, consultant and media viewpoints.
Andrew brings to any team a wealth of practical experience in developing and running mobile advertising campaigns, as well as constructing mobile advertising networks. Currently, he is directly engaged as head of business development on a consulting basis for a leading mobile advertising company.
He is also engaged with large consumer brands such as Procter and Gamble, as well as leading advertising agencies such as Ogilvy to design and deliver compelling mobile advertising propositions.
Andrew has extensive experience working directly with leading mobile operators such as Vodafone, O2 Telefonica, Orange and T-Mobile in the UK, Europe, Australia and New Zealand.
While in Australia he worked at an executive level for the country’s largest interactive agency, Legion Interactive on a range of innovative mobile solutions across the consumer and business markets.
Andrew is also a regular, and sought after conference presenter on mobile advertising, and is the editor and founder of one of the world's leading blogs on mobile advertising - www.LondonCalling.mobi
Contact Andrew via contact.andrewgrill.com
Andrew Grill’s Specialties:
* Mobile advertising
* Social Networking
* Twitter
* General Management
* Marketing strategy
* Blogging
* Mobile evangelism
* Location Based Services (LBS)
* Fixed Mobile Convergence
* European business development
* Strategy development & execution
* Product Development and life cycle management
* Product Launch and go-to-market strategies
* EMEA Telco Sales
* Public Speaking
* Technology Evangelism
* Not for Profit Board Membership
* Disruptive Tecnologies
Andrew Grill’s Experience
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CEO & Mobile Advertising Evangelist
London Calling » the mobile advertising blog
(Marketing and Advertising industry)
August 2008 — Present (1 year)
Andrew is currently consulting in the mobile advertising space, connecting companies with smart mobile advertising solutions with brands, agencies, operators and end users to derive the best mobile advertising experience.
London Calling » the mobile advertising blog is a top 50 UK marketing blog and a good source for news and commentary on mobile advertising, location and mobile social networking. -
South Australian Business Ambassador
South Australian Government
(Government Administration industry)
July 2006 — Present (3 years 1 month)
Andrew was apppointed as a South Australian Business Ambassador on July 4, 2006 by the Premier of South Australia, Hon Mike Rann.
South Australian Business Ambassadors are prominent and respected business people, academics, public servants and community leaders invited by the Premier of South Australia to be Business Ambassadors for the State of South Australia. They live or frequently travel interstate or overseas and have significant business contacts outside South Australia.
South Australian Business Ambassadors retain strong ties to South Australia. They are confident in the future of the State and willing to promote South Australia as a great place to live, visit, work, invest and do business.
Other SABAN members are encouraged to join the SABAN Linkedin Group http://www.linkedin.com/groups?gid=810317 -
Owner and Director
HotGrill Productions
(Motion Pictures and Film industry)
January 2002 — Present (7 years 7 months)
HotGrill Productions is a boutique corporate video and documentary production company, specialising in charity and documentary video productions.
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General Manager, Sales & Business Development
Seeker Wireless
(Privately Held; 11-50 employees; Telecommunications industry)
November 2004 — July 2008 (3 years 9 months)
Andrew joined the company in November 2004, and was quickly able to launch Seeker onto the world stage, attracting the attention of the world’s largest mobile operators in the UK, Europe and Asia-Pacific which led to the signing of a number of contracts with mobile operators including Vodafone.
Based in London, Andrew was responsible for the sales and marketing effort and as well as being a regular conference presenter, was also the company spokesperson. -
Director
Rotary Club of Sydney
(Program Development industry)
July 2001 — July 2006 (5 years 1 month)
Andrew served on the Board of the Rotary Club of Sydney from 2001- 2005 which included a term as Director of the Community Service Committee (2001-2002).
In the 2004-2005 Rotary year, Andrew was the Club's Director of Technology, continuing his work on the development and maintenance of the club's website located at www.sydneyrotary.com, a role he performed since 1999.
In July 2006, Andrew was regognised with a Paul Harris Fellow for his services to the club. In 2007, Andrew was inducted into the Rotary Club of London. -
General Manager
Legion Interactive
(Public Company; 51-200 employees; Telecommunications industry)
June 2003 — November 2004 (1 year 6 months)
Internal start-up developed to focus on the corporate and government mobile messaging market.
• Managed $A2.6M of business in first year of operation
• Successfully developed and launched new LegionONE brand
• Successfully developed and launched a range of innovative business messaging solutions for the business and government market
• Overall responsibility for all sales, marketing, promotional and PR activity for LegionONE -
General Manager
PropertyLook
(Privately Held; 1-10 employees; Real Estate industry)
January 2001 — January 2003 (2 years 1 month)
Chief Executive responsible for the start-up and growth of PropertyLook - Australia's largest commercial property portal. Overall management and responsibility of all company aspects - reporting directly to the Board of Directors.
Managed relationship between founding shareholders Colliers International, CB Richard Ellis, Jones Lang LaSalle and Knight Frank.
Achievements:
• Launch to market in 3 months from startup
• Secured $A1M of new business in the first year
• Grew customer base from 4 to over 100 in under 12 months
PropertyLook was sold to realestate.com.au in 2006 for $A9.05M. -
Manager, eMarket Development and National Manager, Business Development
Telstra Corporation
(Public Company; 10,001 or more employees; TLS; Telecommunications industry)
September 1998 — December 2000 (2 years 4 months)
• Responsible for developing strategic marketing opportunities across SME, Corporate and Government markets for Telstra’s online product family.
• Subject matter expert for Telstra’s vertical market position, presenting at numerous conferences & seminars
• Responsible for coordinating vertical market opportunities across Telstra Business units, & driving the company’s vertical market strategy
• Key member of the Telstra Business Solutions Marketing team, responsible for developing marketing strategies across all Corporate and Government market segments.
• Developed Marketing plan and strategy for the Business Solutions Team
• Worked with National segment teams to identify and implement new
opportunities across all segments
• Seconded to lead an internal team to develop the framework for Telstra’s Data Mode of Operation program
• Developed monthly in-house TV program for National sales force of over 1000 staff -
Business Development Manager, Product Development Manager, Training Specialist
Singtel Optus
(Public Company; 5001-10,000 employees; Telecommunications industry)
December 1995 — August 1998 (2 years 9 months)
Project Manager for all aspects of the development of an innovative suite of high speed data products. This included the development of business cases, justifications, project plans and leading a cross-functional project team of 10 from across the organisation.
Achievements:
• Successful market launch of 6 new data products
• Secured over $47M funding from Senior Management Gatekeepers
• Project champion for innovative satellite & data products
• Handpicked to join internal review team and re-developed Product Creation Process as part of a major project lead by Bain Consulting
• Invited by BellSouth Business Systems to travel to Atlanta to present new Product Creation process methodology to their Product Development teams
Other roles
• Business Development Manager for infrastructure assets
• Training Specialist for data and broadcast products
• Broadcast Network Engineer for the Optus Satellite Network -
Communication Systems Engineer
British Aerospace
(Public Company; 10,001 or more employees; Defense & Space industry)
December 1994 — December 1995 (1 year 1 month)
Communication Systems Engineer for innovative Satellite Communications terminal - Project Parakeet for the Australian Defence Forces.
Performed environmental and acceptance testing working closely with Defence Materiel and Defence Quality Assurance -
Technical Assistant
University of South Australia
(Educational Institution; 5001-10,000 employees; Telecommunications industry)
November 1991 — December 1993 (2 years 2 months)
Technical Assistant responsible for the assembly and testing of prototype MobileSat modems for Singtel Optus.
This was a part-time position, held while studying full-time at the University of South Australia, designed to increase my experience in the telecommunications industry, while studying.
Andrew Grill’s Education
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University of Technology, Sydney
MBA , eBusiness Management, Marketing , 1997 — 2000
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University of South Australia
Master's Degree , Information Technology & Telecommunications (IT&T) , 1994 — 1995
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University of South Australia
Bachelor of Engineering , Electronic Engineering , 1991 — 1993
- Activities and Societies:
- Completed 3 years of a Bachelor of Electronic Engineering degree before transferring to the Master's Degree (additional 2 years).
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St. Peter's College
Matriculation , Physics,Chemistry,English,Maths,Geography , 1979 — 1985
Additional Information
Andrew Grill’s Websites:
Andrew Grill’s Interests:
mobile world congress,blogs,mobile advertising,blogging,FMC,GSM,3G,UMTS,WCDMA,WCDMA,LBS,3GSM,public speaking,mentoring,technology, marketing,corporate governance,volunteering,not-for-profit,board director, location based services,mobile location technology,networking,mentoring,cellular location,mobile marketing,public speaking,presenting,documentaries,HomeZone,homezone,London,United Kingdom,EU,UK,Europe,Australia,Sydney,LBS
Andrew Grill’s Honors:
Paul Harris Fellow - July 2006 - Rotary Club of Sydney
Andrew Grill’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
