Andrew Lane

Current

Founder, Consultant and Blogger at nitch*

Past

Director, Digital Business Development at MRX
Chair - Mobile / Multiplatform Committee at Interactive Ontario
Brand Development Manager at marblemedia

1 more...

Education

York University - Schulich School of Business
York University - Schulich School of Business
Canadian Securities Institute

Canadian Marketing Association
Ryerson University

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2 more...

Recommended

7 people have recommended Andrew

Connections

311 connections

Industry

Online Media

Websites

Andrew Lane’s Summary

Andrew is...
An innovative creative professional.
A specialist in engaging niche audiences.
A results-driven business and sales person.
An excellent communicator.
A builder of strong and lasting strategic partnerships.
A knowledgeable negotiator of digital and other media rights.
A forward thinking multi-platform content and product strategist.
An experienced digital and conventional marketer.
A proven brand builder and creator.
A strong leader and manager of dynamic teams.
A diligent worker who does what's needed to get the job done.
An energetic and engaging public speaker and educator.
A good guy.

Andrew Lane’s Specialties:

Integrated media strategy, brand engagement and integration, business and creative development, strategic partnerships, sales, brand building - particularly for web and mobile platforms, media rights negotiation, traditional and emerging media production, digital and viral niche marketing, social networking, writing, blogging.

Andrew Lane’s Education

York University - Schulich School of Business

Executive Certificate in Leading Strategic Change , 2008 — 2009

Completed certificate in March 2009
York University - Schulich School of Business

What the Non-Financial Manager Needs to Know about Financial and Managerial Accounting , 2008 — 2008

Comprehensive corporate finance course for managers.
Canadian Securities Institute

Canadian Securities Course 2007 — 2008
Canadian Marketing Association

E-Marketing, Integrated Branding , 2006 — 2008

Graduated with Honours, Recipient of the Amex Canada Award for Academic Excellence for E-Marketing
Graduated with Distinction from Integrated Branding
Ryerson University

Radio Television Arts: , Television and Digital Media Production, Writing, Marketing , 1999 — 2003

Dean's List 2002, 2003

Activities and Societies:

Cast member and writer for RIOT

Additional Information

Andrew Lane’s Websites:

Andrew Lane’s Interests:

Pop culture, sports, music, all things media, tech toys and gadgets, fine dining, pub food, writing, meeting new people and seeing new places.

Andrew Lane’s Groups:

Brazen Careerist Blogger, Interactive Ontario (formerly NMBA), Toronto Mobile Mondays, Association of Internet Marketing & Sales (AIMS), Alliance for Children and Television (ACT), Canadian Marketing Association (CMA), The Toronto, ON Network on Facebook.