Andrew Finkle
when i'm not being a dad, husband or sailing I like to help build companies and their userbase
- Location
- Greater New York City Area
- Industry
- Internet
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Andrew Finkle's Overview
- Current
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- consultant at Royce Specialty Shops
- Principal at GTM Event Marketing
- Web / Internet start up consultancy at afpr.Com
- Consultant - Biz Dev at ToneThis.com
- Past
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- EVP Marketing & Business Development at Siber Systems (dba RoboForm)
- Co-Founder/ VP Marketing at Direct Digital Broadcasting, Inc.
- Vice President at Gruntal & Company, LLC– New York, NY
- Recommendations
-
11 people have recommended Andrew
- Connections
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500+ connections
Andrew Finkle's Summary
consumer software Web 2.0 and related platforms. Business Consultant & Feature strategist. Strong media and senior bizdev contacts. Software - where I have been marketing lead have been downloaded collectively over 100 Million times.
Product & Business Strategy / launches for Web 2.0 companies. Customer acquisition and Go To Market strategy/execution.
Specialties
Strategist/Negotiator/Marketer/Software Product manager/Opening new channels/Media Buyer (offline & online)/Evangelist/M&A/Public Relations/Emptying the garbage
Andrew Finkle's Experience
Principal
GTM Event Marketing
Privately Held; 10,001+ employees; Construction industry
November 2006 – Present (5 years 4 months)
GTM Event Marketing allows you to wrap your brand around beauty.
Web / Internet start up consultancy
afpr.Com
September 2006 – Present (5 years 6 months)
Representative clients: ToneThis,RoboForm,Copy2Contact,Avant Browser,Orca Browser and others in Stealthmode .
Contact me today at (USA) 917-716-6689 or andy (at) afpr.com
*I am available for full time opportunities, or consulting opportunities
Consultant - Biz Dev
ToneThis.com
September 2005 – Present (6 years 6 months)
ToneThis (TT) is a Platform for delivering mobile content (Cell - Smartphone devices) off-deck.
Representative clients: Rapstation has partnered with ToneThis to mobilize their catalog of half a million independent artist tracks. Users may now click "Send to phone" on any Rapstation song. The song is automatically opened and made available for editing within ToneThis, so the user can then edit the song and send it to their phone as a ringtone.
DeviantArt (a top 20 website): To enable wallpaper delivery of over 10 million pieces of original artwork
Cakewalk: Integration of TT technology into their software enabling users to edit/format/deliver their music as a ringtone
Responsible for Business Strategy,Business Plan,Capital raising. BizDev & Partnerships and Marketing. Equity position reporting to CEO.
EVP Marketing & Business Development
Siber Systems (dba RoboForm)
July 2002 – January 2007 (4 years 7 months)
Senior responsibility for Marketing, Business Development, Branding and Product Manager for the RoboForm Password Manager/Form Filler software.
Representative bizdev partners: Yahoo, M-Systems,Sandisk
First hire, reporting directly to CEO of consumer software company.
Grew customer base 500%
Grew Downloads to over 17 Million
Increased revenue >200% year over year.
Identified,Negotiated and closed partnership contracts with leading synergistic companies including Yahoo,Sandisk/M-Systems/etc.
Initiated online and print advertising campaigns at highly favorable terms.
Conceptualized and evangelized a new and unique software product from inception through product launch at C.E.S. 2005.
Created public relations campaign resulting in favorable product mentions and reviews in leading publications such as Wall Street Journal, Financial Times and many others.
Co-Founder/ VP Marketing
Direct Digital Broadcasting, Inc.
1997 – 2000 (3 years)
Developed end-to-end solution for creating b2b/b2c vortals (vertical portals). Worked closely with programming team on requirements analysis through product implementation (full product life cycle) (designed “look and feel” of system); analyzed and implemented processes for effectively driving traffic to web site resulting in 1M hits per month to the “proof of concept” site.
One-to-one and one-to-many presentations to strategic partners and investors.
Responsible for closing seed round of financing at a $10 million valuation.
Sought out partners for OEM opportunities, co-development and/or reseller opportunities; gave presentations to venture capitalists and potential investors.
Provided feedback to co-management to determine tactical sales needs in areas of product offerings, sales tools and cost justification to support closure of new business.
public relations,tradeshows, press releases, advertising and ongoing media relations.
Sold ASP services to over 500 small businesses.
Vice President
Gruntal & Company, LLC– New York, NY
1994 – 1997 (3 years)
• Managed assets with a total combined portfolio of $200M.
• Exceeded sales objectives three straight years.
• Received quarterly sales awards.
• Promoted to Vice President.
• In 2nd year, increased client base by 30%.
• Won company's highest sales award.
• Promoted to 1st Vice President.
• Inducted into the President's Club.
Andrew Finkle's Skills
Andrew Finkle's Additional Information
- Interests:
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Classic Car Restoration,Muscle Cars, Fastest Cars,Gadgeteer,Sailing,NASDAQ,Mobile,Cell Phones,software,LBS,BREW,VC,Ergonomics,Google,Yahoo,Microsoft,foursquare,location based services,augmented reality,facebook,fab,mobile payments,dwolla,square,twitter,amazon,zappos,zarly,taskrabbit,levelup,startup 's,Sand Hill Road,Convergence,Disruptive Technology,social media,community manager,My Kids!, Consumer Marketing,Branding,Sponsorships,Viral Marketing,Word of Mouth Marketing,Buzzz
- Groups and Associations:
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Contact Andrew for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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