Andrew Finkle

Current

Principal at GTM Event Marketing (Sole Proprietorship)
Web / Internet start up consultancy at afpr.Com
Consultant - Biz Dev at ToneThis.com

see less...

Past

EVP Marketing & Business Development at Siber Systems (dba RoboForm)
Co-Founder/ VP Marketing at Direct Digital Broadcasting, Inc.
Vice President at Gruntal & Company, LLC– New York, NY

see less...

Recommended

11 people have recommended Andrew

Connections

500+ connections

Industry

Internet

Websites

Andrew Finkle’s Summary

Big Picture thinker with a thorough working knowledge of the consumer, software,the Internet, Web 2.0 and related platforms. Expert negotiator from co-marketing to M&A. Business Consultant & Feature strategist for Web 2.0, and Consumer Software companies. Strong media and senior bizdev contacts. Dealmaker with tier one companies. Software that I have represented have been downloaded collectively over 100 Million times.

Specialist in Product & Business Strategy / launches for Web 2.0 companies.

Andrew Finkle’s Specialties:

Expert Strategist/Negotiator/Marketer/Software Product manager/Opening new channels/Media Buyer (offline & online)/Evangelist/M&A/Public Relations/Emptying the garbage

Andrew Finkle’s Experience

Principal
GTM Event Marketing (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

November 2006 — Present (2 years 3 months)

GTM Event Marketing allows you to wrap your brand around beauty.
Web / Internet start up consultancy

afpr.Com

(Internet industry)

September 2006 — Present (2 years 5 months)

Representative clients: ToneThis,RoboForm,Anagram,Stealth (anonymous multinational client with over 50M downloads of their software).

If your company utilizes any of the following needs, feel free to reach out to me to discuss how I can help:

Public & Media Relations
Business Plan/Strategy
Competitive analysis
Creation of Ancillary Revenue Streams
Creation of Company creative/Messaging
Business Development
Deal Structure
Negotiations - ALL
Strategic Partnerships
Media Planning/Media Buying
Product Management/Product Features
Software Marketing
Channel Development Domestic/International
Capitol Raising
Human Resources
Networking Warm Introductions
Software - Website Translation
Search Engine Marketing (SEM)
Search Engine Optimization
MORE!

Contact me today at (USA) 516.921.8457 or andy (at) afpr.com

*I am interested in full time opportunities, or consulting opportunities
Consultant - Biz Dev

ToneThis.com

(Privately Held; 1-10 employees; Internet industry)

September 2005 — Present (3 years 5 months)

ToneThis (TT) is a Platform for delivering mobile content (Cell - Smartphone devices) off-deck.

Representative clients: Rapstation has partnered with ToneThis to mobilize their catalog of half a million independent artist tracks. Users may now click "Send to phone" on any Rapstation song. The song is automatically opened and made available for editing within ToneThis, so the user can then edit the song and send it to their phone as a ringtone.

DeviantArt (a top 20 website): To enable wallpaper delivery of over 10 million pieces of original artwork

Cakewalk: Integration of TT technology into their software enabling users to edit/format/deliver their music as a ringtone

Responsible for Business Strategy,Business Plan,Capital raising. BizDev & Partnerships and Marketing. Equity position reporting to CEO.
EVP Marketing & Business Development

Siber Systems (dba RoboForm)

(Privately Held; 11-50 employees; Computer Software industry)

July 2002 — January 2007 (4 years 7 months)

Senior responsibility for Marketing, Business Development, Branding and Product Manager for the RoboForm Password Manager/Form Filler software.

Representative bizdev partners: Yahoo, M-Systems,Sandisk

First hire, reporting directly to CEO of consumer software company.
Grew customer base 500%
Grew Downloads to over 17 Million
Increased revenue >200% year over year.
Identified,Negotiated and closed partnership contracts with leading synergistic companies including Yahoo,Sandisk/M-Systems/etc.
Initiated online and print advertising campaigns at highly favorable terms.
Conceptualized and evangelized a new and unique software product from inception through product launch at C.E.S. 2005.
Created public relations campaign resulting in favorable product mentions and reviews in leading publications such as Wall Street Journal, Financial Times and many others.
Co-Founder/ VP Marketing

Direct Digital Broadcasting, Inc.

(Privately Held; 1-10 employees; Internet industry)

1997 — 2000 (3 years)

Developed end-to-end solution for creating b2b/b2c vortals (vertical portals). Worked closely with programming team on requirements analysis through product implementation (full product life cycle) (designed “look and feel” of system); analyzed and implemented processes for effectively driving traffic to web site resulting in 1M hits per month to the “proof of concept” site.
One-to-one and one-to-many presentations to strategic partners and investors.
Responsible for closing seed round of financing at a $10 million valuation.
Sought out partners for OEM opportunities, co-development and/or reseller opportunities; gave presentations to venture capitalists and potential investors.
Provided feedback to co-management to determine tactical sales needs in areas of product offerings, sales tools and cost justification to support closure of new business.
public relations,tradeshows, press releases, advertising and ongoing media relations.
Sold ASP services to over 500 small businesses.
Vice President

Gruntal & Company, LLC– New York, NY

(Privately Held; 1001-5000 employees; Venture Capital & Private Equity industry)

1994 — 1997 (3 years)

• Managed assets with a total combined portfolio of $200M.
• Exceeded sales objectives three straight years.
• Received quarterly sales awards.
• Promoted to Vice President.
• In 2nd year, increased client base by 30%.
• Won company's highest sales award.
• Promoted to 1st Vice President.
• Inducted into the President's Club.

Additional Information

Andrew Finkle’s Websites:

Andrew Finkle’s Interests:

Classic Car Restoration,Muscle Cars, Fastest Cars,Gadgeteer,Sailing,NASDAQ,Mobile,Cell Phones,software,LBS,BREW,VC,Ergonomics,Google,Yahoo,Microsoft,Sand Hill Road,Convergence,Disruptive Technology,My Kids!, Consumer Marketing,Branding,Sponsorships,Viral Marketing,Word of Mouth Marketing,Buzzz