Andrew Eldon

Current

COO at StrawberryNET
Director at Digital iQ

Past

Head of Public Websites, Internet Banking Group at Standard Chartered Bank
CRM Manager at Pryde Group
Consultant at OgilvyOne Beijing

Marketing Manager at Sparkice Inc.
Head Of Multimedia at NeilPryde Ltd.

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Education

Beijing Language and Culture University
The Manchester Metropolitan University

Connections

114 connections

Industry

Internet

Andrew Eldon’s Summary

Andrew Eldon’s Specialties:

CRM, Direct Marketing, Loyalty Program Strategy Design, Integrated Communications Planning, SEO, SEM, Online Marketing, eCommerce Platform Development, Web Analytics, Conversion Optimization

Andrew Eldon’s Experience

COO

StrawberryNET

(Privately Held; Retail industry)

October 2009 — Present (3 months)
Director

Digital iQ

(Marketing and Advertising industry)

August 2008 — Present (1 year 5 months)
Head of Public Websites, Internet Banking Group

Standard Chartered Bank

(Public Company; 10,001 or more employees; STAN.L; Banking industry)

September 2007 — August 2008 (1 year )
CRM Manager

Pryde Group

(Privately Held; 1001-5000 employees; Sporting Goods industry)

May 2005 — September 2007 (2 years 5 months)

The Pryde Group is a holding company for 6 sporting brands in niche markets. We specialize in expensive, high-performance products for extreme athletes. I put the infrastructure, technology and communications in place to grow our relationships with our customers.
Consultant

OgilvyOne Beijing

(Public Company; Marketing and Advertising industry)

September 2003 — May 2005 (1 year 9 months)

I loved working at OgilvyOne. I worked with great companies like Lancome, Michelin, The Economist and ABB as well as helped set up the largest loyalty programme in the world for Sinopec.
Marketing Manager

Sparkice Inc.

(Privately Held; 51-200 employees; Import and Export industry)

September 2002 — September 2003 (1 year 1 month)

Sparkice Inc. was a roller-coaster of company on the bleeding edge of China's B2B sourcing industry. It was an early competitor to the likes of Alibaba and was a real eye opening experience into how business is done in China.
Head Of Multimedia

NeilPryde Ltd.

(Privately Held; 1001-5000 employees; Sporting Goods industry)

June 1999 — June 2002 (3 years 1 month)

Neilpryde is the largest and best company in a niche market. They make high-end windsurfing products. This is where I cut my teeth on web technology and learned the basic principles of marketing and brand management. Even if it's a small industry, it always pays to work with the best.

Andrew Eldon’s Education

Beijing Language and Culture University

Mandarin 2002 — 2003

Having lived in Asia almost my entire life, it was always slightly embarrassing that I had never picked up an Asian language. So, during the Asian economic crisis and with a desire to try my hand at something new I went to learn Mandarin in Beijing for 1 year. I loved it and ended up staying in China for 3 years.
The Manchester Metropolitan University

BA (Hons) , Sociology , 1996 — 1999

When I went to University I wanted to explore subjects that I'd never studied before so I picked Sociology and Philosophy and had a blast studying them. Even if they are of no practical use, if you're going to do some exploring then university is a great place to start.