Andrew Currah
Digital Strategist
- Location
- United States
- Industry
- Media Production
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Andrew Currah's Overview
- Current
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- Co-Founder at Firebird Apps
- Digital Communications & Strategy Consulting at Freelance
- Past
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- Project Manager, Mobile Apps at The Bodleian Library, University of Oxford
- Co-Founder & Managing Director at Peregrine Media
- Career Development Fellow at Centre for the Environment, University of Oxford
- Research Associate at Reuters Institute, University of Oxford
- Teaching Associate at St Catharines College, University of Cambridge
- Research Analyst at Understanding & Solutions
- Research Assistant at University of Southampton
- Education
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- University of Cambridge
- University of Cambridge
- University of Cambridge
-
University of Southampton
-
University of Cambridge
-
Fakenham College
- Connections
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216 connections
- Websites
Andrew Currah's Summary
• Entrepreneurial digital strategy consultant, with advisory experience spanning multiple sectors and geographies (aviation, film, music, news, publishing, consumer goods, energy)
• Deep and multifaceted understanding of the digital media landscape acquired through 10 years of research and consulting
• Experience building relationships and communicating with a wide range of stakeholders (senior executives, press, investors, technologists, thought leaders, academia)
• Award-winning Cambridge PhD and former Oxford University lecturer (specializing in the economic geography of the internet)
Andrew Currah's Experience
Digital Communications & Strategy Consulting
Freelance
March 2006 – Present (6 years 3 months)
Stemming from my groundbreaking PhD research in the US movie industry, I have built a successful consulting business that pivots around digital strategy and communications. Recent projects have focused on corporate communications, reputation management and social media planning.
I have helped clients in a variety of sectors navigate and better understand the digital revolution. My contribution typically includes original research, market analysis, executive briefings, strategy roadmaps, and in-depth white papers. My work is known for being analytically rigorous and thought-provoking. I have been fortunate to work with the following high profile clients:
• BBC
• Guardian Media Group
• HM Government (Digital Economy Act)
• HSBC/First Direct
• It's Open Agency
• Joseph Rowntree Reform Trust
• Ofcom
• Prospect Magazine
• Maitland Communications
• McKinsey & Co.
• Oxford Analytica
• Oxford Reuters Institute
• Royal Dutch Shell
• Reputation Institute
• SAB Miller
• Social Media Leadership Forum
• Strategy Analytics
Project Manager, Mobile Apps
The Bodleian Library, University of Oxford
Higher Education industry
September 2010 – September 2011 (1 year 1 month) Oxford, United Kingdom
I was appointed to develop a new line of mobile products at the Bodleian, University Oxford - one of the oldest libraries in Europe and the largest University library system in the UK.
I reported to the executive team and successfully launched a new series of exhibition apps for iOS and Android, including 'The Making of the King James Bible' and later followed by 'Treasures'.
I was responsible for defining the product roadmap, wireframes, and the user interface. I coordinated a team spanning development, design and marketing, leading to a successful launch.
Co-Founder & Managing Director
Peregrine Media
September 2009 – August 2011 (2 years) United Kingdom
Co-founded and managed a UK startup specializing in aerial photography and video services using unmanned systems. Successfully won certification from the Civil Aviation Authority. We operated a small fleet of systems and serviced clients in the advertising, entertainment, and real estate sectors.
Career Development Fellow
Centre for the Environment, University of Oxford
May 2006 – April 2010 (4 years) Oxford, United Kingdom
I served as the youngest member of faculty and held a prestigious University career development fellowship. I taught economics and human geography, covering topics related to creativity, innovation, publishing and intellectual property. My Doctoral research into the economics of digital media (and its impact on the US motion picture industry in particular) was published in a variety of international peer-reviewed journals and books.
Research Associate
Reuters Institute, University of Oxford
Public Company; 10,001+ employees; TRI; Information Technology and Services industry
January 2008 – January 2010 (2 years 1 month) Oxford, United Kingdom
I was appointed to lead multiple research projects investigating the impact of digital media on news publishing in the UK. The work led to a published book, Whats Happening to our News, in addition to academic papers and presentations. In the course of the appointment, I networked extensively and eventually interviewed 70 senior media executives, journalists, politicians and industry experts. The book attracted international media coverage.
Teaching Associate
St Catharines College, University of Cambridge
October 2003 – February 2005 (1 year 5 months)
I was responsible for tutoring undergraduate students, developing a course related to economic geography, and assisting with field research. I performed these duties in parallel with my Doctoral research.
Research Analyst
Understanding & Solutions
Privately Held; 51-200 employees; Market Research industry
July 2004 – October 2004 (4 months)
During my three-month assignment, I covered the streaming and video-on-demand markets, with a focus on Europe and Asia. I conducted interviews with senior executives and produced a report covering the latest market trends. The position enabled me to deepen my interviewing, analytical and presentation skills.
Research Assistant
University of Southampton
Educational Institution; 5001-10,000 employees; Higher Education industry
September 2001 – September 2002 (1 year 1 month)
Research Assistant to Professor Neil Wrigley, responsible for managing a major project funded by the government-funded Economic and Social Research Council into the global retailing market and the impact of e-commerce. I conducted interviews with senior retail executives and equity analysts, co-authored several academic papers, and presented the work at international conferences.
Andrew Currah's Publications
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Whats Happening to Our News
- Reuters Institute for the Study of Journalism, Oxford
- January 2009
Authors: Andrew Currah -
Managing Creativity
- Economy & Society
- 2007
Authors: Andrew Currah -
Hollywood, the Internet and the World
- Industry & Innovation
- 2007
Authors: Andrew Currah -
Hollywood versus the Internet
- Journal of Economic Geography
- 2006
Authors: Andrew Currah -
Networks of Organizational Learning and Adaptation
- Global Networks
- 2004
Authors: Andrew Currah -
Digital Effects in the Film Industry
- Area
- 2003
Authors: Andrew Currah -
Behind the Web Store
- Environment & Planning A
- 2002
Authors: Andrew Currah
Andrew Currah's Skills & Expertise
Andrew Currah's Education
University of Cambridge
PhD, Economic Geography
2003 – 2007
University of Cambridge
MA, Geography
2005 – 2005
University of Cambridge
MPhil, Research Design
2002 – 2003
University of Southampton
MPhil, Geography
2001 – 2002
University of Cambridge
BA, Geography
1998 – 2001
Awarded a distinction and ranked top of class
Fakenham College
GCE A-Levels, Business, Geography, History
1996 – 1998
Andrew Currah's Additional Information
- Websites:
- Interests:
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digital media, photography, helicopters, video production, running, yoga
- Groups and Associations:
- Honors and Awards:
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Prize for Best PhD in Economic Geography (2007), awarded by the Royal Geographical Society
Visiting Scholarship (2004), hosted by University of California Los Angeles
Doctoral Scholarship, awarded by the Economic and Social Research Council, HM Government
World Universities Network Scholarship (2002), hosted by University of Washington, Seattle
Prize for Best Undergraduate Dissertation in Urban Geography (2001), awarded by the Royal Geographical Society
Association Prize (2001), awarded by Downing College, University of Cambridge
Visiting Scholarship (2000), hosted by York University, Toronto
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