Andrew Smith

Current

Director at escherman

Past

Owner at Object Marketing
Business Group Director at Brodeur Worldwide UK
Associate Director at GCI London

Account director at Keene Commucations
Deputy News Editor at Retail Newsagent magazine

see less...

2 more...

Education

The University of Edinburgh

Recommended

15 people have recommended Andrew

Connections

468 connections

Industry

Public Relations and Communications

Websites

Andrew Smith’s Summary

I've spent 24 years in PR, marketing communications and journalism - always aiming to be at the forefront of PR innovation.

According to journalist Jack Schofield at The Guardian, I was the second PR person in the UK to begin sending press releases via e-mail in 1991 (hat tip to then Apple UK PR Manager Frank O'Mahoney who beat me by a few weeks).

In 1995, I helped organise Compuserve's historic first ever worldwide online multimedia interview with Mick Jagger of the Rolling Stones (I was also Mick's computer "keyboard player" on the night).

Technology and business journalist Sally Whittle has described me as the "de facto godfather of PR blogging" in the UK (http://escherman.wordpress.com).

My latest venture - escherman - thus aims to combine powerful digital marketing techniques such SEO, multi-variate testing and social media with traditional content-led PR skills to provide highly effective and measurable benefits to clients.

Andrew Smith’s Specialties:

Digital PR, online PR, strategic communications consultancy, senior level media relations, digital marketing, online marketing, SEO, social media,Twitter.

Andrew Smith’s Experience

Director

escherman

(Privately Held; 1-10 employees; Public Relations and Communications industry)

January 2008 — Present (1 year 11 months)

A new digital communications consultancy for marketing directors, marketing managers, in-house PR departments or PR agencies who need help in developing and executing highly effective digital PR and marketing programmes.
Owner

Object Marketing

(Privately Held; 1-10 employees; Public Relations and Communications industry)

July 2000 — October 2007 (7 years 4 months)

Andrew Smith is founder and co-owner of Object Marketing, a fully integrated marketing consultancy, based in West London, UK. Object offers clients strategic and implementation support through the entire marketing mix. Object Marketing offers expertise and experience gained over 25 years to help client’s meet their business objectives through a bespoke mix of public relations, advertising, direct mail and sales promotion techniques – across a range of industry sectors including IT, financial services and FMCG.

Object Marketing's PR division is led by Director Andrew Smith, one of the UK's leading hi-tech PR practitioners, whose career spans 19 years of journalism and hi-tech public relations. In that time, Smith has developed and implemented many highly successful strategic PR and marketing communications programmes for some of the IT industry's biggest brands including IBM, Hyperion Software, CapGemini, SunGard Higher Education, MySQL, FileMaker (Apple) and Checkpoint.
Business Group Director

Brodeur Worldwide UK

(Public Relations and Communications industry)

April 1994 — June 2000 (6 years 3 months)

Overall account responsibility for numerous clients including IBM Software, IBM Global Services, Novell, Metromedia, CompuServe, OneSwoop, RealCall, Firefox and Hyperion.

Strategic communications consultancy

New business development

Campaign management
Associate Director

GCI London

(Public Company; 51-200 employees; Public Relations and Communications industry)

June 1993 — March 1994 (10 months)

Head of GCI London Technology PR practice

Responsible for new business development and account management.
Account director

Keene Commucations

(Privately Held; 11-50 employees; Public Relations and Communications industry)

August 1988 — June 1993 (4 years 11 months)

Created and managed integrated PR and marketing campaigns for a variety of high tech companies including Borland International, Xerox (Ventura), Eizo, and IQ International.
Deputy News Editor

Retail Newsagent magazine

(Privately Held; 11-50 employees; Writing and Editing industry)

September 1985 — July 1988 (2 years 11 months)

Responsible for all aspects of news gathering, writing, editing on influential weekly UK publishing trade title.