Andrew Boyd
Tech/Information Services/B2B Marketing - CxO, Thought Leader & Revenue-Driver
- Location
- Greater Boston Area
- Industry
- Computer Software
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Andrew Boyd's Overview
- Current
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- Group Managing Director - Technology Market Solutions at Harte-Hanks
- President at Aberdeen Group
- Past
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- Chief Research Officer at Aberdeen Group
- VP of Product Strategy, Global CRM at Sage CRM Solutions
- VP & General Manager at Sage CRM
- Director of Integration Technologies at Sage
- Director of Products & Services, EMEA at Sage CRM Solutions
- Sales & Marketing Director at The Aspect Group
- VP of Technology at enews
- Director of Technology Research at The Response Center
- Various/Project Management at Philadelphia Focus / Focus Pointe
- Education
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- City University (GB)
- Drexel University
- Temple University
- Recommendations
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13 people have recommended Andrew
- Connections
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500+ connections
- Websites
Andrew Boyd's Summary
I run Harte-Hanks Technology Market Solutions – we drive revenue and demand for technology organizations.
Marketing Leadership
Leadership and execution of B2B marketing programs, including:
• Deep expertise in market strategy and research
• Development and delivery of high-impact demand generation programs
• Design, development and implementation of marketing automation platforms
• Conceptualization, design, management and measurement of thought leadership, content marketing and social programs.
• Development of B2B data and data management programs and solutions
Sales, Operations & General Management
Experience in managing operations and sales functions including P&L and budget responsibility:
• Strategic and operational management of full revenue lifecycle.
• Built, managed and grew inside, outside and channel sales organizations
• Design, development and implementation of customer relationship management (CRM) and salesforce automation (SFA) systems
Strategy & Product Management
Experienced in market and product strategy, M&A, creating product roadmaps; developed and launched new software/information-based products and services in the United States, Europe and Asia (on-the-ground experience in 20 countries managing marketing programs and developing relationships with customers, regional subsidiaries and channel/strategic partners).
Specialties
Strategy, General Management, International Management, Operations, Software/Information Services, Product Management/Marketing, B2B Marketing and New Business Development.
Andrew Boyd's Experience
Group Managing Director - Technology Market Solutions
Harte-Hanks
Public Company; 5001-10,000 employees; HHS; Marketing and Advertising industry
2011 – Present (1 year)
President
Aberdeen Group
Public Company; 51-200 employees; Market Research industry
2009 – Present (3 years)
Chief Research Officer
Aberdeen Group
Public Company; 51-200 employees; Market Research industry
2007 – 2009 (2 years)
VP & General Manager
Sage CRM
August 2004 – April 2006 (1 year 9 months)
Responsible for the development of a rapidly growing software product-line. Managed budget and 75+ employees across the following functions: product management, product marketing, R&D, quality assurance, 3rd line technical support, training & education, professional services and financial planning.
Director of Integration Technologies
Sage
Public Company; 10,001+ employees; SGE.L; Computer Software industry
August 2003 – August 2004 (1 year 1 month)
Responsible for global product management and evangelization of software integration products.
Sales & Marketing Director
The Aspect Group
Privately Held; 11-50 employees; Events Services industry
April 2001 – May 2002 (1 year 2 months)
Full sales funnel responsibility from lead generation through post-project evaluation. Responsible for strategy development and managed post-merger operational integration between Aspect Internet and Proteus: the internet consultancy. Gained commercial exposure to the media, publishing, retail and utilities industries to compliment previous operational experience and technology roles. Personally landed several six-figure deals from new accounts in first six months and held quota responsibility for $6 million in revenue.
Andrew Boyd's Skills & Expertise
Andrew Boyd's Education
City University (GB)
PhD, Information Systems
2001 – 2005
Drexel University
MS, Information Systems
September 1997 – September 2000
Temple University
BBA, Marketing
1992 – 1995
Andrew Boyd's Additional Information
- Websites:
- Groups and Associations:
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Contact Andrew for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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