LinkedInAndrew Boyd

Andrew Boyd

CMO | B2B Marketing & Product Strategist | Chief Marketing & Strategy Officer at Dimensional Insight

Greater Boston Area
Computer Software
  1. Dimensional Insight
  1. Aberdeen Group, a Harte Hanks Company,
  2. Harte Hanks,
  3. Sage
  1. City University (GB)
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Dimensional Insight

Dimensional Insight

Chief Marketing & Strategy Officer

– Present

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Marketing & Product Strategy — as career marketer and product strategist with over 20 years of experience, I have developed and launched several successful software, SaaS and information products in both domestic and international markets. I now use my experience as an industry analyst and product strategist to help organizations synthesize market signals into actionable go-to-market strategies.

Marketing Execution & Sales Enablement – having managed product-launch and demand marketing activities for several renowned software and information-services brands, I have strong opinions on what constitutes good (and bad) business-to-business (B2B) marketing. As a quota-carrying salesman, I learned to deeply understand the unmet needs of customers; and having directly managed teams of over 50 salespeople, I know that elegant marketing plans and pretty PowerPoints are worthless unless they actually drive measurable business results.

General Management – over the past 15 years, I have managed full P&L's in both high-growth and turnaround environments. I understand revenue and cost pressures from the CEO perspective. This experience underpins my pragmatic and revenue-driven approach to product strategy and marketing.


Chief Marketing & Strategy Officer

Dimensional Insight
– Present (less than a year)Greater Boston Area

Dimensional Insight is a leading provider of Business Intelligence software for complex and highly regulated industries, including healthcare, beverage alcohol and manufacturing/supply chain. In this position, I am responsible for:

- New Market & Growth Strategies
- Marketing Strategy & Roadmap
- Competitive / Market Analysis
- Thought Leadership & Product Evangelism

President & General Manager

Aberdeen Group, a Harte Hanks Company
(1 year)Greater Boston Area

Through the publication of engaging, fact-based, research and analysis, Aberdeen Group identifies, informs and educates buyers of software and technology products and services. In this role, I oversaw the strategy and implementation of an innovative, publisher-based, business model, including:

1. Repositioning and rebranding of the company (including new logo, website and customer buying / sales experience).
2. Development and launch of two role/persona based demand generation publications (CMO Essentials and TechPro Essentials).
3. Development and launch of two new product-lines with significant first-year revenue contributions.

Harry Henry, VP & Practice Leader for Outsell, Inc, a research and advisory firm focused on media, information, and technology, commented on this new direction: "Aberdeen, having grown up as an IT research firm, has taken an innovative approach to carving out its future path and it is providing a great example of what information firms, those that own and create content, can do to shape their new reality.”

General Manager / Group Managing Director

Harte Hanks
(3 years)greater boston area

As General Manager of the Data & Content business, my team and I helped business-to-business (B2B) marketers define their strategic marketing priorities, identify new business opportunities and optimize revenue generation through data and content-driven marketing solutions. In this role, I was responsible for the overall product strategy and revenue lifecycle for B2B data and content marketing solutions.

Previously, as General Manager of the Technology Markets practice (until Nov 2012), I conceived, implemented and managed an unified go-to-market strategy for our data, demand, content and agency solutions into the technology market. I managed a team of over 250 employees and had full sales and P&L responsibility for three business units.


Aberdeen Group
(2 years)greater boston area

As divisional President, I had responsibility for implementing the overall growth strategy for the company, defining financial and operational goals and ensuring that we delivered on our commitments to customers and users of our research.

Chief Research Officer

Aberdeen Group
(2 years)Greater Boston Area

Our research mission is to identify and educate business and technology executives on the strategies, capabilities and technological enablers that deliver best-in-class business performance. As CRO, I managed a team of more that 50 analysts and oversaw the publication of more than 1200 research reports per annum with a circulation of ~500k readers.

VP of Product Strategy

(1 year)Greater Boston Area

In this role, I managed global product, business development and technology strategies for a $130 million portfolio of software products. Specifically, I conceived of and executed a strategic partnership with a 3rd-party migration and integration technology vendor to enable our up-sell and new logo strategy. This partnership allowed customers to seamlessly migrate between (and to) our software product-lines as their business needs evolved.

VP & General Manager, Sage Technologies

(2 years)Dublin, Ireland

Responsible for the development of a rapidly growing software product-line. Managed P&L and 75+ employees across the following functions: product management, product marketing, sales channel development, R&D, technical support, training & education, professional services and financial planning.

Director of Product Management / Product Director

(2 years)karlsruhe area, germany and reading, united kingdom

As Director of Integration Technologies, I was responsible for global product management and evangelization of software integration products. As Director of Products & Services, EMEA (until April 2003), I was responsible for product management, product marketing and services delivery for SalesLogix and ACT! in Europe, Middle East and Africa. I also had P&L responsibility for European support and services business.

Sales & Marketing Director

The Aspect Group (acquired by LBi)
(1 year)London, United Kingdom

Full sales funnel responsibility from lead generation through post-project evaluation. Responsible for strategy development and managed post-merger operational integration between Aspect Internet and Proteus: the internet consultancy. Gained commercial exposure to the media, publishing, retail and utilities industries to compliment previous operational experience and technology roles. Personally landed several six-figure deals from new accounts in first six months and held quota responsibility for $6 million in revenue.

VP of Technology (acquired by Barnes & Noble)
(3 years)Washington D.C. Metro Area

Responsible for technology operations, project management and new product development, gaining significant experience in e-commerce and web-based transactional systems. Delivered pre-acquisition stabilization of IT systems.

Director of Technology Research

TRC Market Research
(3 years)Greater Philadelphia Area

Built and managed technology sector vertical practice. Regularly exceeded sales goals.

Various/Project Management

Focus Pointe Global / Philadelphia Focus
(3 years)Greater Philadelphia Area

Early career experience in project management and qualitative research operations.


City University (GB)

Doctor of Philosophy (PhD), Information Systems

Activities and Societies: Contributor to, and guest editor of, peer-reviewed journal Aslib Proceedings.

Temple University

BBA, Marketing

Activities and Societies: Beta Gamma Sigma

Volunteer Experience & Causes

Coach & Instructor

Team Dragon - Dragon Within Martial Arts

Coach and instructor in Kicking Boxing & Krav Maga based woman's self defense and youth bullying prevention seminars.

Opportunities Andrew is looking for:

  • Joining a nonprofit board

Causes Andrew cares about:

  • Arts and Culture
  • Children
  • Education
  • Health
  • Science and Technology

Organizations Andrew supports:


Northeastern University Marketing Career Track Advisory Board

Advisory Board Member & MBA Mentor
– Present

Mentor MBA students and member of marketing career track advisory board.

Boston Product Management Association (BPMA)

Executive Council Member & Mentor
– Present

Executive mentor for BPMA members.


  • Strategy
  • Product Management
  • Marketing Strategy
  • Product Marketing
  • Leadership
  • Strategic Partnerships
  • New Business Development
  • Market Research
  • Lead Generation
  • CRM
  • Business Strategy
  • Sales Process
  • Change Management
  • SaaS
  • General Management
  • Marketing
  • Business Development
  • Program Management
  • Strategic Planning
  • B2B
  • Start-ups
  • Sales
  • IT Strategy
  • Analytics
  • Management
  • Project Management
  • Multi-channel Marketing
  • E-commerce
  • Product Development
  • Integration
  • Professional Services
  • Executive Management
  • Sales Operations
  • Sales Management
  • Mergers & Acquisitions
  • Demand Generation
  • Enterprise Software
  • Analysis
  • Competitive Analysis
  • See 24+  See less

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