Head of Content Partnerships, Yell.com at Yell
Reading, United Kingdom
- Current
-
- Head of Content Partnerships, Yell.com at Yell
- Past
-
- Head of Marketing Relationships at Yell
- Partnership Development Manager at Yell Group
- Senior Account Director at Stag / CE Promotional Marketing
5 more...
- Education
-
- University of Auckland
- Bournemouth University
- Steyning Grammar School
- Recommended
-
8 people have recommended Andrew - Connections
-
101
connections
- Industry
- Marketing and Advertising
- Websites
Andrew Armour’s Summary
Andrew Armour is a marketing relationship, content and promotions specialist with over 18 years experience in the media and advertising industries. After obtaining a Law Degree, his early career saw him manage copyrights and brand promotions in the music, tv and film industries. He worked on the Jonathan Ross Show, was part of the award winning 'Lucky Red Socks' Campaign Team during the 1995 America's Cup Campaign - and even devised and co-produced a live three day TV event. In 1996 Andrew gained a Post-Graduate DipBus from Auckland Business School and went on to become Senior Account Director at New Zealand's largest promotional marketing agency, running tactical campaigns for the likes of Nestle and Kimberly Clark. He is currently combining his interests in marketing relationship management and digital content - as Head of Content Partnerships at Yell.com, one of the UK's leading websites. He is based in Reading and London.
Andrew Armour’s Specialties:
Relationship Management (development, negotiation, contracts)
Marketing Management (tactical advertising & promotions)
Media Product Development (digital & print content, copyright)
Andrew Armour’s Experience
-
Head of Content Partnerships, Yell.com
Yell
(Public Company; YELL; Marketing and Advertising industry)
December 2008 — Present (1 year )
Managing high value and specialist content partnerships for Yell.com building key relationships across industry sectors and media. Leading all aspects of partnership content development; planning, internal stakeholder management, industry prospecting, proposal & contract development, content development and implementation.
Andrew Armour’s Education
-
University of Auckland
DipBus , Marketing , 1994 — 1996
Post Graduate Diploma In Business (Marketing)
Completed FastTrack, part time over 18 months -
Bournemouth University
BA (Hons) , Law & Communications , 1986 — 1989
I specialised in commercial law subjects such as Consumer Law and then in my final year Copyright and Intellectual Property. My Thesis focused upon the copyright implications of dance music, mixing and sound sampling.
-
Steyning Grammar School
