
Business Capture, Sales Enablement, and Strategic Business Communications
Austin, Texas Area

Business Capture, Sales Enablement, and Strategic Business Communications
Austin, Texas Area
Dedicated professional with solid experience managing all aspects of business capture, marketing, and communications for diverse organizations. Expert strategic planning and project management skills, with a unique ability to create marketing materials that educate, motivate, and incite action from both business and consumer audiences. Expert presentation, negotiation, and relationship management skills. Fluent in Spanish.
Business capture management, Internet strategy, event marketing and management, fundraising and development, non-profit management, advocacy and social marketing, market research, Hispanic market, higher education, educational awareness and outreach, economic development, corporate social responsibility, and business development.
(Non-Profit; 501-1000 employees; Financial Services industry)
November 2004 — Present (4 years 9 months)
Full responsibility for consulting with internal and external customers and industry partners to provide strategic marketing, customer service, and education awareness communications for national guarantor of student loans. Research and compile brand-related initiatives, projects, concepts, and programs. Identify scope and objectives and create strategies for each project. Perform negotiations. Plan, write, and edit numerous marcom materials including proposals, plans, articles, reports, and papers. Provide project management for brand management initiatives and marketing projects. Evaluate project results.
(Non-Profit; 501-1000 employees; Financial Services industry)
November 2000 — November 2004 (4 years 1 month)
Provide comprehensive writing and editing support services, as well as strategic communications support for national guarantor of student loans participating in the Federal Family Education Loan Program (FFELP). Responsible for planning, development, and execution of marketing communications projects and activities. Write and edit tools for marketing, customer service, community outreach, and technical operations divisions.
(Government Agency; 501-1000 employees; Government Administration industry)
November 1999 — July 2000 (9 months)
Promoted organizational expansion and success by implementing marketing initiatives and campaigns. Planned and facilitated workshops and seminars, and attended numerous industry conventions. Served as integral member of media spokesperson team.
(Government Agency; 201-500 employees; Government Administration industry)
August 1997 — November 1999 (2 years 4 months)
Served on three-person team responsible for developing marketing strategies for multi-million dollar business grant training program. Planned and coordinated a variety of promotional events and seminar. Led workshops, attended conventions, and participated in public and media relations activities to expand program awareness.
(Non-Profit; 1-10 employees; Public Policy industry)
March 1997 — August 1997 (6 months)
Responsible for sales of convention sponsorships, exhibits, and advertisements. Assisted with convention planning, customer relations, and related support activities. Provided event management support.
(Sole Proprietorship; Myself Only; Public Relations and Communications industry)
January 1997 — August 1997 (8 months)
Performed communications consulting and support for small businesses and non-profit organizations. Through cooperative marketing agreement, provided graphics design and print production services for printing company. Assisted with collaterals development for conventions and conferences.
(Privately Held; 51-200 employees; Research industry)
February 1996 — December 1996 (11 months)
Functioned as middle manager and internal and external communications consultant for research managers on client projects. Developed and maintained company-wide communications activities, including employee newsletter, project updates, and proposal development and production. Participated as tactical specialist on business development team.
(Privately Held; 11-50 employees; Publishing industry)
September 1995 — February 1996 (6 months)
Conducted public affairs research of Fortune 500 companies for magazine’s annual HISPANIC 100 issue. Collected information on key contacts and performance related to procurement, employee recruitment, community relations, and foundation activities in the Hispanic community. Assisted with preliminary development of content for Web site.
(Sole Proprietorship; Myself Only; Public Relations and Communications industry)
July 1995 — February 1996 (8 months)
Performed communications consulting and support for small businesses and non-profit organizations. Through cooperative marketing agreement, provided graphics design and print production services for printing company. Assisted with collaterals development for conventions and conferences.
(Privately Held; 1-10 employees; Events Services industry)
March 1993 — July 1995 (2 years 5 months)
Conducted fundraising campaigns for non-profit organizations. Supervised client association management services, including strategic planning, membership marketing services, and event management. Conducted communications research projects.
(Privately Held; 1-10 employees; Events Services industry)
April 1991 — March 1993 (2 years)
Conducted fundraising campaigns for non-profit organizations. Performed client association management services, including strategic planning, membership marketing services, and event management. Conducted communications research projects.
MBA , Marketing , 2001 — 2004
BA , Communications , 1989 — 1993
Direct Marketing Educational Foundation, Direct Marketing Collegiate Institute Participant
American Association of Advertising Agencies, National Minority Intern Program Participant
National Society of Hispanic MBAs, Member and former Chapter Marketing Officer
National Council of La Raza, Affiliate Member
Net Impact - New Leaders for Better Business (Corporate Social Responsibility), Member
American Marketing Association, Member