André-Martin Hobbs
Business Development at ★ Hobbs Marketing ★
- Location
- Montreal, Canada Area
- Industry
- Marketing and Advertising
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André-Martin Hobbs's Overview
- Current
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- Business Development at Hobbs Marketing
- Past
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- Owner at Les Alliés Impartition Marketing (Ad Agency)
- Division Manager at TonikGroupimage (Ad Agency) & RoadCompanion.ca
- Project Manager at Uni-Select Inc.
- Purchasing Dept at Canadian Tire Corporation
- F2000 School at Spénard David
- Education
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- Université du Québec à Montréal
- Université du Québec à Montréal
- Collège André Grasset
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Pierre Laporte (option musique)
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Ecole St-Clément
- Connections
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500+ connections
- Websites
André-Martin Hobbs' Summary
Specialties: Award Winning Marketing Strategies
Global marketing strategies trough multi-media tactics
Traditional marketing using untraditional methods
Guerrilla Marketing Guru
High Profile Internet Marketing & SEO/SEM strategies
André-Martin Hobbs' Experience
Business Development
Hobbs Marketing
Privately Held; 11-50 employees; Marketing and Advertising industry
August 2009 – Present (3 years 11 months) North America
In-Store, At-Home, Events and Web Marketing solutions.
Major North-American accounts: L'Oréal, Merck, Unilever, Beiersdorf, Abbott, SC Johnson, Pfizer, J&J, Bayer, Bel Group, General Mills, Coca-Cola, etc.
Canadian Specific, National & Local accounts: Aliments Ultima (iögo), Van Houtte, Lassonde (Oasis), Irving Consumer Products (Royale - Cavendish), Catelli, Sanofi, etc.
Owner
Les Alliés Impartition Marketing (Ad Agency)
August 2005 – August 2009 (4 years 1 month)
Clients: Yoplait, Rogers Wireless, National Bank, Proprio Direct, autoExpert.ca (Publications Le Guide), and many others!
AWARDS
- Nominated by Quebec's Association of Advertising Agencies at the "Prix Renards 2008" contest for the best planning, strategy and consulting.
More: http://www.youtube.com/watch?v=3btGpNbUcDE
- Won Gold and Silver Relationship Marketing trophees (Flèche d'or & Flèche d'argent) at the "Concours Flèches 2008" from the Canadian Marketing Association (CMA)
More: http://www.youtube.com/watch?v=WMyolhCmyeM
- Creator of the "Award Winning" website strategy for www.autoexpert.ca. I created and supervised for 4 years the new Internet Strategy for Publications Le Guide (2006), which is still active today. I also hired, supervised and trained the new sales force. The company shifted its revenues from traditional media to Internet. Their market share went from 3% to 21% in 3 years.
Division Manager
TonikGroupimage (Ad Agency) & RoadCompanion.ca
Privately Held; 51-200 employees; Marketing and Advertising industry
November 2000 – June 2005 (4 years 8 months)
Took part in the due diligence process of the purchase of internationally renowned advertising agency GroupAction that concluded to the creation of Tonik.
Managed the agency's web division and did the business development and project management for www.roadcompanion.ca (3M$+).
Project Manager
Uni-Select Inc.
Public Company; 5001-10,000 employees; Wholesale industry
November 1999 – November 2000 (1 year 1 month)
Created & implemented the project management framework for global IT Services. Managed IT programs by prioritizing and resourcing IT projects to meet organizational goals. This included processes, templates, and reporting tools used by all IT staff to manage domestic and international projects. Trained and coached staff to use the project management framework.
Purchasing Dept
Canadian Tire Corporation
Public Company; 10,001+ employees; Retail industry
January 1993 – October 1999 (6 years 10 months)
at CTC's montreal office (automotive). Got an official letter of congratulations from the President (Steven Bachand) for for my work done during the Great Ice Storm of 1998 as I was the first to send first aid, basic foods & goods to ground zero. The stunt attracted lots of public and media attention.
André-Martin Hobbs' Languages
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French
André-Martin Hobbs' Skills & Expertise
- Marketing Strategy
- Online Advertising
- Digital Marketing
- Interactive Marketing
- Advertising
- Marketing Communications
- Social Media
- SEO
- Relationship Marketing
- Social Media Marketing
- Mobile Marketing
- Digital Strategy
- SEM
- Direct Marketing
- Marketing
- Integrated Marketing
- Strategic Partnerships
- Marketing Management
- Web Marketing
André-Martin Hobbs' Education
Université du Québec à Montréal
Masters, Project Management
1999 – 2001
Activities and Societies: President of the Project Management Student Association. Founded the first PMI (Project Management Institute) student chapter in Canada. Member of the student-teacher administration board
Université du Québec à Montréal
Bachelor, Marketing
1996 – 1999
Teacher's Assistant in Strategic Marketing (1997-1998-1999)
Activities and Societies: Winner of Marketel's presigious “Réflexe Marketel” contest in 1998. www.marketel.com/en
Collège André Grasset
1992 – 1995
Got the administration’s attention for my political paper on the October 1970 Crisis that led me to a one on one meeting with political activist & presumed killer Paul Rose.
Pierre Laporte (option musique)
1984 – 1990
Ecole St-Clément
1981 – 1984
André-Martin Hobbs' Additional Information
- Websites:
- Interests:
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Race car driver: Raced Formula cars back in the day and enjoy multiple lapping days every year Member of the Yoseikan Ryu Karate Club
- Groups and Associations:
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Project Management Institute (PMI)
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- Honors and Awards:
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2009: Nominated for the Prix Renard of the Association des agences de publicité du Québec (AAPQ)
2008: Won 2 Flèches (1 silver, 1 gold) at the gala des Flèches 2008 de L'Association du marketing relationnel du Québec (AMR)
Contact André-Martin for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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