Andrei Scheiner

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Andrei Scheiner’s Summary

Seven years experience as strategic marketing/communications consultant/coordinator. Eleven years experience as internet professional.

Consultant at TerraForum Consultores, developing projects for internal communications, corporate portals and knowledge management strategies for major Brazilian companies.

Former e-Marketing strategist for Incubator Project at The British Council Brazil (Rio de Janeiro), managing online strategy, content and branding promotion for 7 Latin American countries and the UK.

Former coordinator of ICO, an NGO for collective intelligence and social network adoption on enterprises. Former strategical consultant at Pontonet and coordinator of ICOX 4.0 project, Brazil’s first open-source software for creating and managing social networks.

Planned and developed a Latin American marketing intelligence database for British Council's Online Transformation Programme.

Coordinated strategical planning of Globoonliners - Web 2.0 project for O Globo newspaper - and RadioTube - for NGO Criar Brasil - using ICOX.

Over 4 years of experience as professor (lecturer) in marketing, advertising creation, web writing, e-commerce, innovation, creativity on Social Communication degree at three Universities and team creative guidance of a student Advertising Lab.

MBA in Digital and Services Marketing at ESPM (2008). MSc in Social Communications at PUC-Rio (2006). BA in Social Communications – Advertising – at ESPM (2001).

Andrei Scheiner’s Specialties:

marketing and communications strategic planning, specialist in digital media; creative conception and team guidance; product and consumer trends research; social networks development and administration; branding and identity strategist; cyberculture analysis; corporate innovation; services marketing specialist; branding, consumption and communications author; knowledge management consulting.

Additional Information

Andrei Scheiner’s Interests:

Strategic planning, digital marketing, web 2.0, concept development, product trends, social networking, online branding and identity, cyberculture, consumer research, corporate innovation, competitive intelligence, knowledge management.

Andrei Scheiner’s Contact Settings

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