Andre Galhardo

Past

Creative Planner at Multi (TV1 Group)
Creative Planner at GNova (TV1 Group)
Art Director + Creative Planner at Horto

Partner at Delete Design Studio
Art Director at Africa
Art Director + Motion Designer at MPM Propaganda
Art Director at DPZ
Art Director at Lew,Lara
Art Director at W/Brasil
Junior Art Director at JWT

see less...

7 more...

Education

Coppead Business School, Rio de Janeiro
Universidade Federal do Rio de Janeiro
Pontifícia Universidade Católica do Rio de Janeiro

see less...

Recommended

7 people have recommended Andre

Connections

239 connections

Industry

Marketing and Advertising

Websites

Andre Galhardo’s Summary

After working for 15 years as an Art Director in leading brazilian agencies, recently I've become a Creative Planner.

In other words, a professional who mixes creative and strategic thinking to solve problems. (Sometimes creating new ones.)

My objective is to design new kinds of campaigns, interaction platforms and experiences for brands and consumers, focusing on concepts + ideas + innovation.

Because yesterday's solutions aren't fit for today's problems anymore, we must help companies innovate "design thinking" for their businesses - embedding marketing into products.

Right- and left-brainers, let´s reinvent advertising.

Andre Galhardo’s Specialties:

Advertising, Creative Planning, Integration, Art Direction, Design, Branding, Innovation, Interaction Design, Experience Design, Design Thinking, Team Management, Blogging, Photography, Typography, Motion Design, Presentations, Retouching, Pre-press, Case Studies, Trends, Ethnography, Culture,

Andre Galhardo’s Experience

Creative Planner

Multi (TV1 Group)

(Privately Held; Marketing and Advertising industry)

January 2009 — June 2009 (6 months)

The TV1 GROUP develops strategies and solutions for this
new business environment by integrating online and offline thinking.

With seven specialized units (TV1.com, TV1 Video, TV1 Events, TV1 Editorial, TV1 PR, GNova and Multi), we're able to integrate skills around the new digital logic that values interactivity, personalization, collaboration and measurement of results.

Multi is TV1's media-neutral planning unit and I'm working as a "Creative Planner", in the intersection of Strategy + Ideas + Integration + Innovation.
Creative Planner

GNova (TV1 Group)

(Privately Held; Marketing and Advertising industry)

November 2008 — January 2009 (3 months)

GNova was created by TV1 Group to develop branding projects, not just advertising campaings.
Art Director + Creative Planner

Horto

(Marketing and Advertising industry)

February 2007 — October 2008 (1 year 9 months)

Projects and Campaigns for Moviemobz.com, Hello Interactive, Famiglia, Euro RSCG, Energy Y&R, StrawberryFrog/NY, Ag_407, Master/Curitiba, NBS/Rio, companies and start-ups.
Innovation Workshop for Nokia (with Gris Innovation Bureau)

Main results:

Euro/RSCG: Sindigás Pitch
Activities: Creative Planning + Advertising campaign
Result: Euro/RSCG won the account

Hello Interactive: OdontoPrev Pitch
Activities: Creative Planning, Conceptuation, Ideation, New Online Services and Aplications, Interaction Design, Logo Design, Online + Offline campaign.
Result: Hello won the account

Master: Ourocard Pitch
Activities: Creative Planning, Product Development, Aplication Development, Online + Offline campaign.
Result: Master won the account
Partner

Delete Design Studio

(Design industry)

June 2004 — October 2008 (4 years 5 months)

Clients: Famiglia, InCahoot (UK), Technology Creative (UK), YMC (Swiss), InitMarketing (Germany), Instituto Coppead/UFRJ, Shoptime, Esporte Interativo (TopSports/RedeTV!), Universidade Veiga de Almeida
Art Director

Africa

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2006 — January 2007 (1 year 1 month)

Clients: Vivo, Companhia Vale do Rio Doce and Mitsubishi

Main results:

Vivo: launch of new Fidelity Program
Activities: Creative Planning, Conceptuation, Ideation, BTL, Online + Offline campaign.
Result: doubled the target set

Vale: valenatureza.com.br
Description: "Digital Experience" created to raise public awareness on the issue of deforestation and to promote the socio-environmental work done by the CVRD Foundation.
Activities: Conceptuation, Ideation, Interaction Design
Award: Bronze Cyber Lion, Cannes 2007
Art Director + Motion Designer

MPM Propaganda

(Privately Held; 201-500 employees; Marketing and Advertising industry)

August 2004 — October 2004 (3 months)

Political campaign for Jorge Bittar (PT), candidate for Mayor of Rio de Janeiro.
Art Director

DPZ

(Marketing and Advertising industry)

August 2001 — August 2004 (3 years 1 month)

Clients: Petrobras, BR Distribuidora, Coca-Cola, Souza Cruz, BNDES, Governo do Estado do RJ, Victor Hugo, Eletronuclear

Main results:

BR Petrobras "Daily Watching": Campaign + Event for BR's Quality Control Program.
Description: to prove that Petrobras had the most rigorous quality control, we proposed to collect fuel samples from our gas stations daily. Hundreds of yellow motocycles were everywhere, in Brazil's main cities, generating great impact and materializing the service.
Full case study written for Coppead Business School: http://deolhotododia.blogspot.com/
Award: Grand Prix - Promotion (Colunistas)

Concept/tagline for Petrobras: "Challenge is our energy”
Description: Energy is a concept. Innovation is an attitude. And they're both in Petrobras' DNA. (Note: When Petrobras was created, nobody believed that Brazil could become the "New Oil Superpower".)
Result: The company is still using this tagline, since 2002.
Art Director

Lew,Lara

(Public Company; 51-200 employees; Marketing and Advertising industry)

January 2001 — July 2001 (7 months)

Clients: Nokia, Folha de S.Paulo, Schincariol, Banco Real, Vila Romana, Topper

Alpargatas/Topper Pitch
Activity: Creative Campaign
Result: Lew,Lara won the account
Art Director

W/Brasil

(Privately Held; 51-200 employees; Marketing and Advertising industry)

August 1997 — December 2000 (3 years 5 months)

Clients: Unibanco, Grendene, Credicard, Mercedes-Benz, Folha de S.Paulo, Bombril, Rede Globo, Editora Globo, Hering, O Boticário, Globosat, Golden Cross, Editora Abril, Fundação Laramara, Jornal LANCE!
Junior Art Director

JWT

(Public Company; 51-200 employees; Marketing and Advertising industry)

April 1993 — April 1997 (4 years 1 month)

Clients: Esso, Shering-Plough, Fleischmann Royal, Bacardi, Ceras Johnson, TeleListas Editora, NorteShopping, De Beers, Warner Bros, Ação da Cidadania Contra a Fome

Andre Galhardo’s Education

Coppead Business School, Rio de Janeiro

MBA , Marketing , 2003 — 2005
Universidade Federal do Rio de Janeiro

Social Communication (Advertising) 1989 — 1992
Pontifícia Universidade Católica do Rio de Janeiro

Additional Information

Andre Galhardo’s Websites:

Andre Galhardo’s Interests:

Culture, Web 2.0, Ideas, Innovation, Communication, Branding, Inventions, Blogs, Sustainability, Anthropology, Education, Art, Cinema, Photography, Travel, Nature, Football, Tennis, Fluminense FC, Transcendental Meditation, Brasil, Children, Future