Andre Fan

Current

China Website Manager at HRS - Hotel Reservation Service

Past

Co-founder & COO at Goodmay.com
MTS & Product Manager at Newegg.com

Education

Fudan University
East China University of Science and Technology

Connections

95 connections

Industry

Leisure, Travel & Tourism

Websites

Andre Fan’s Summary

5+ years' hands-on experience on B2C Online Marketing and Website Operating, involving all the core functions such as Media Planning, Agency Management, New Website Development, Content Development, Leads Generation by various marketing vehicles including Display Advertising, Paid Search/SEO, Email Marketing and WoM (SNS/BBS/Viral) Marketing, End-to-end Campaign Management, Conversion Optimization, User Experience Optimization (User Research & User Lab), Web Analytics (Omniture/GA) and Custom Report Building, Website Performance Monitoring (Gomez) and CDN.

Andre Fan’s Specialties:

Online Marketing, Website Operating, Project Management.

Andre Fan’s Experience

China Website Manager

HRS - Hotel Reservation Service

(Privately Held; Hospitality industry)

January 2008 — Present (1 year 11 months)

- User Research & Usablility Test on Chinese Market
- HRS.cn Website Development concept to production
- Paid Search & SEO
- Website Operation & Online Marketing
- Performance Tracking (Omniture & Gomez)
- End-to-end Campaign Management