Andre de Abreu

Current

• Lecturer at USP
• Editor at Intermezzo

Past

• Corporate Communication Manager at TAM Airlines
• Lecturer at Anhembi Morumbi
• Consultant at Observatório da Imprensa

• Consultant at Instituto Ethos
• Portal Editor at Banco Real - ABN AMRO Bank
• Portal Editor at Anhembi Morumbi
• Consultant at ABRAJI
• Consultant at Lush Cosmectics
• Consultant at IDORT
• Consultant at Schering-Plough

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7 more...

Education

• Universidade de São Paulo
• Pontifícia Universidade Católica de São Paulo
• Universidade Anhembi Morumbi

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Recommended

12 people have recommended Andre

Connections

320 connections

Industry

Writing and Editing

Websites

• My Research Group

Andre de Abreu’s Summary

Journalist with 10 years experience in communication management focused on digital media, intangibles measurement and cost reduction.

I worked in multinationals companies like TAM Airlines and ABN Amro (Banco Real); as a consultant to Schering-Plough, Lush and Instituto Ethos (Ethos Institute) and have also worked as a lecturer on higher education (undergraduate and postgraduate) for 5 years.

Specialist title in multimedia journalism from Sao Paulo Pontifical Catholic University (PUC-SP) and a master degree in communication technologies and interactive networks in course from Sao Paulo University (USP), I research the use of digital media in the corporate discourse and the relationship of the new generations of employees and consumers (generations Y and Z) with the communication itself.

The balance between professional and academic work permits a more efficient and strategic communication approach, bringing a vast comprehension of the target's needs and characteristics.It also makes possible to show concrete results - by presenting data and statistics - which would justify the financial investments in communication.

I'm seeking opportunities in corporate and internal (employees) communication, corporate portals (intranets) and digital and social media management.

Andre de Abreu’s Specialties:

Corporate communication management, internal/employee communication, digital and interactive communication, portal and intranet management, communication for the new generations (generations Y and Z) and higher education teach.

Andre de Abreu’s Experience

• Lecturer

  USP

  (Privately Held; Higher Education industry)

  August 2009 — Present (4 months)

  Responsible for the subject “Interactive environments and the impacts over the users” at DigiCorp (Integrated Management of Digital Communication for Corporate Environments) postgraduate course.

• Editor

  Intermezzo

  (Writing and Editing industry)

  August 2002 — Present (7 years 4 months)

  Blog about journalism and communication at the cyberspace.

• Corporate Communication Manager

  TAM Airlines

  (Privately Held; Airlines/Aviation industry)

  March 2005 — May 2009 (4 years 3 months)

  Responsible for the communication strategy between the company and its more than 24.000 employees distributed across United States, Latin America and Europe. Respond for all internal communication channels (intranet, employee's magazine and electronic newsletters). In a year of increased demand, I promoted a 45% costs-reduction without any dismissals or projects changes, just rethinking processes and negotiating with suppliers. Co-participation implementing and planning global projects like branding, sustainability, corporate portal, electronic document management, e-learning and the CEO's blog and monthly webcast.

• Lecturer

  Anhembi Morumbi

  (Educational Institution; Higher Education industry)

  February 2004 — January 2009 (5 years )

  Responsible for Digital and Corporate Communication subjects at the Journalism Undergraduate course. Supervisor of Final Academic Projects in Digital and Corporate Communication.

• Consultant

  Observatório da Imprensa

  (Non-Profit; 1-10 employees; Writing and Editing industry)

  January 2005 — December 2005 (1 year )

  Strategic consulting for the main Brazilian media watcher web site (www.observatoriodaimprensa.com.br), including complete interface redesign through usability and information architecture studies.

• Consultant

  Instituto Ethos

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  January 2005 — June 2005 (6 months)

  Strategic consulting, conducting usability analyses and studies of the "Rede Ethos de Jornalistas" website.

• Portal Editor

  Banco Real - ABN AMRO Bank

  (Public Company; 10,001 or more employees; ABN; Banking industry)

  August 2004 — March 2005 (8 months)

  One of the editors of the bank's B2C website (www.real.com.br); answerable for the general content updates, the developing of digital campaigns and the control of the production of others writers team. Also responsible to transform some banks areas needs in digital solutions.

• Portal Editor

  Anhembi Morumbi

  (Educational Institution; 1001-5000 employees; Education Management industry)

  2000 — 2004 (4 years )

• Consultant

  ABRAJI

  (Non-Profit; 11-50 employees; Writing and Editing industry)

  January 2003 — June 2003 (6 months)

  Strategic consultant designing the interface of the first ABRAJI (Associação Brasileira de Jornalismo Investigativo) website.

• Consultant

  Lush Cosmectics

  (Privately Held; 501-1000 employees; Cosmetics industry)

  January 2003 — June 2003 (6 months)

  Website and newspaper content editing for the British handmade cosmetics Brazilian branch.

• Consultant

  IDORT

  (Educational Institution; 1001-5000 employees; Education Management industry)

  January 2001 — December 2001 (1 year )

  Design and concept of the company web presence, redesigning their three websites.

• Consultant

  Schering-Plough

  (Public Company; 10,001 or more employees; SGP; Pharmaceuticals industry)

  March 2001 — May 2001 (3 months)

  Website development in a partnership with Virtual Advertisement ad agency.

Andre de Abreu’s Education

• Universidade de São Paulo

  Master , Communication Technologies and Interactive Networks , 2009 — 2010 (expected)

  Activities and Societies:

  Com +: Communication, journalism and digital media studies group

• Pontifícia Universidade Católica de São Paulo

  Specialist , Multimedia Journalism , 2002 — 2004

• Universidade Anhembi Morumbi

  Bachelor , Journalism , 1998 — 2001

Additional Information

Andre de Abreu’s Websites:

• My Research Group

Andre de Abreu’s Honors:

"Deutsche Welle The Best of Blogs 2004" - Intermezzo, one of the ten best journalistic blogs in Portuguese.

"Jabuti Award 2004" - Online Education, collective book finalist in the education category.

Andre de Abreu’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch