Andreas Voss

Current

• Senior manager digital media, online marketing at "Looking for new challenges"

Past

• Web Strategist at AMD
• Consultant at CIBER
• Global Internet Manager at TUV Rheinland Group

• Senior Project Manager at nexum AG
• Consultant Internet and Multimedia at Rinke Medien Consult
• Trainer Internet in Public Relations at Deutsche Angestellten Akademie
• Project Manager Internet in Public Relations at Moeller AG
• Journalist at Freelance
• Redakteur / Editor at BU Zeitung

see less...

6 more...

Education

• DPRG
• Rheinische Friedrich-Wilhelms-Universität Bonn

Recommended

5 people have recommended Andreas

Connections

126 connections

Industry

Marketing and Advertising

Websites

• My Website
• former company
• former company

Andreas Voss’s Summary

Senior manager with extensive experience in web operations, online marketing, e-Commerce, Public Relations, events, print. Leverages wide range of expertise with interpersonal skills to guide teams and projects to outstanding and sustainable success. Uses strong focus on customer needs to gain best revenue and cost savings. Excels at getting things done while creating structures, processes and technology to do them.

• Commercial online strategies (70 - 80 % B2B)
• Implementations and operations
• Content strategies, IA
• SEO / SEM / Advertisements
• Usability (incl. personas, use cases)
• Cross-media marketing, public relations, events, print, affiliate
• Project management
• Content management system development, CRM, applications

Andreas Voss’s Specialties:

* navigate and negotiate in diverse, complex structures
* Integration of teams, companies, specialities into efficient projects and programs * strong business skills (low cost, high ROI) * global experience on web strategy and implementation * 10 years of personas and use case development for customer centric strategies and implementations

Andreas Voss’s Experience

• Senior manager digital media, online marketing

  "Looking for new challenges"

  (Online Media industry)

  December 2008 — Present (1 year 1 month)

  Looking for a new position as internet marketing manager, internet operations manager.
  
  (While volunteering in internet functions for non profits in Austin)

• Web Strategist

  AMD

  (Public Company; AMD; Semiconductors industry)

  May 2008 — December 2008 (8 months)

  Consultant from Ciber Inc. , same achievements as above at Ciber:
  
  Integrated all aspects of commercial online marketing and communication into global commercial web strategy.
  
  • Generated customer-centric online strategy including channel and partners for all commercial areas
  • Built a process for developing customer-centric strategies based on sales funnel, personas and use cases to focus on high impact campaign elements for enterprise and small business markets
  • Conceived and negotiated strategies, presentations and workshops for search engine optimization, web analytics, texting and content strategy to unite and empower teams
  • Provided strategic direction on content, copy writing, SEO and usability for several major launches with many areas receiving top user ratings as a result
  • Streamlined media buying and selection process including SEM and Video, landing page mapping and conversion analysis, started revenue analysis to focus investments on actions with best ROI

• Consultant

  CIBER

  (Public Company; CBR; Information Technology and Services industry)

  May 2008 — November 2008 (7 months)

  As a full-time consultant for a Fortune 500 company, integrated all aspects of commercial online marketing and communication into global commercial web strategy.
  Other achievements:
  • Generated customer-centric online strategy including channel and partners for all commercial areas
  • Built a process for developing customer-centric strategies based on sales funnel, personas and use cases to focus on high impact campaign elements for enterprise and small business markets
  • Conceived and negotiated strategies, presentations and workshops for search engine optimization, web analytics, texting and content strategy to unite and empower teams
  • Provided strategic direction on content, copy writing, SEO and usability for several major launches with many areas receiving top user ratings as a result
  • Streamlined media buying and selection process including SEM and Video, landing page mapping and conversion analysis, started revenue analysis to focus investments on actions with best ROI

• Global Internet Manager

  TUV Rheinland Group

  (Privately Held; Management Consulting industry)

  May 2001 — February 2008 (6 years 10 months)

  In most senior internet position in 12,000+ person global company. Increased online sales in B2B and B2C units, including doubling over two consecutive years from 2 Mio US$ to 11 Mio US $ in one unit alone, increased web traffic consistently over six years and lead growth & development of department.
  Successfully managed and completed up to 300 projects yearly. Web manager with responsibility for global online marketing budget:
  • Development and implementation of globlal online strategy, IA, content, navigation, design & governance, web analytics
  • Conceived global strategies, tools and workshops for online advertising, SEO, SEM, cross-media integration, user-centered design and site development
  • Supported overall global marketing strategy development
  • Program Manager for global B2B and B2C customer portal & certificate databases, including mobile access
  • Program management, governance and optimization of 45 web sites in 35 countries and customer portal in 17 languages

• Senior Project Manager

  nexum AG

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1998 — May 2001 (3 years )

  Managed most successful cost center in company (avg. 2 million Euros annually) with overall responsibility for the development of early online marketing strategies, plans and website governance concepts and consulting for client companies. This included creating and executing complete relaunches of various B2B and B2C websites for such diverse clients as a global trade fair company, a consumer electronics retail site, a national supermarket chain and the national ice hockey league. Additional duties and completed projects include:
  · Serving as national event and trade fair manager for Nexum
  · Effectively supervising 30+ employees
  · Developing and implementing cross media marketing concepts
  · Special project creation including live (streaming) news via internet from trade fair, online 3-D applications, wireless indoor pda-based guiding system
  · Project management for online customer management and content management systems

• Consultant Internet and Multimedia

  Rinke Medien Consult

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  1996 — 1998 (2 years )

  Media Local (subsidiary serving public sector)
  As Key Account Manager of German Public Services developed and customized content management system for use by local public authorities; Additional responsibilities and successful projects include:
  · various internet-related projects for cities and municipal unions that included moderation of multiple-party projects
  · event management for employer and customers (incl. special national series for up to 500 German city mayors) at trade fairs throughout Germany
  · pre-sales presentations throughout Germany
  
  Rinke Medien Consult (subsidiary serving private sector)
  First consultant to give new media consulting (internet training, mailboxing, email marketing, CD-Rom) while managing projects for clients (i.e. Deutsche Bank); Additional responsibilities include:
  · project management for site development (concepts, requirement specifications, guidelines)
  · occasional event management and representation at trade fairs

• Trainer Internet in Public Relations

  Deutsche Angestellten Akademie

  (Marketing and Advertising industry)

  1996 — 1996 (less than a year)

• Project Manager Internet in Public Relations

  Moeller AG

  (Marketing and Advertising industry)

  1995 — 1996 (1 year )

  • Developed and implemented corporate content strategy for one of the first automation and energy German companies with an online presence
  • Collaborated with technical staff to integrate information into website
  • Wrote marketing and technical copy for use in press releases and direct mailings

• Journalist

  Freelance

  (Marketing and Advertising industry)

  1994 — 1995 (1 year )

• Redakteur / Editor

  BU Zeitung

  (Non-Profit; 1-10 employees; Newspapers industry)

  1990 — 1994 (4 years )

Additional Information

Andreas Voss’s Websites:

• My Website
• former company
• former company

Andreas Voss’s Interests:

Digital Strategy, online marketing, web implementation, internet operations, global/international

Andreas Voss’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch