Head of Digital/Cross-Media at Demner, Merlicek & Bergmann
Austria
- Current
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- Head of Digital/Cross-Media at Demner, Merlicek & Bergmann
- Assistant for the master program "Crossmedia Design & Development" at Danube University Krems
- Past
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- Head of Digital/Crossmedia at Demner, Merlicek & Bergmann
- Crossmedia Developer at FastBridge Austria, a unit by Initiative, Universal McCann and Panmedia Western
- Marketing & Product Development at ORF
- Development & Marketing / Sales at adworx
- Education
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- Donau-Universität Krems
- Recommended
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10 people have recommended Andreas - Connections
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146
connections
- Industry
- Marketing and Advertising
- Websites
Andreas Wochenalt’s Summary
Andreas Wochenalt, born on May 3rd, 1968 in Vienna, working since December 09 at Demner, Merlicek & Bergmann. There he is responsible for the unit Digital/Cross-Media.
Before joining DMB, Andreas worked for Fastbridge and Austria’s leading online medium ORF.at in product development and marketing new media. For the game-projects Ski Challenge and Fussball Challenge he developed crossmedia coops together with with sponsors and partners .
Until August 04, he held the position of product developer at adworx. He was responsible for building a commersialisation portfolio. Before joining adworx, Andreas worked on projects for various radio stations in Europe.
Andreas Wochenalt’s Specialties:
Strategic Planning, Advertising in Digital Media, Crossmedia Development, Convergence Planning
Andreas Wochenalt’s Experience
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Head of Digital/Cross-Media
Demner, Merlicek & Bergmann
(Marketing and Advertising industry)
December 2009 — Present (4 months)
Andreas Wochenalt, born on May 3rd, 1968 in Vienna, working since December 09 at Demner, Merlicek & Bergmann. There he is responsible for the unit Digital/Cross-Media.
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Assistant for the master program "Crossmedia Design & Development"
Danube University Krems
(Marketing and Advertising industry)
January 2009 — Present (1 year 3 months)
Ziel des Lehrgangs ist eine inhaltlich umfassende berufliche Weiterqualifizierung von Professionalistinnen und Professionalisten aus dem Medienbereich, die sich mit praxisorientierten Ansätzen in Design und Entwicklung von crossmedialen Unternehmens- und Produktstrategien auseinander setzen wollen. Dabei soll insbesondere auf die wachsende gesellschaftliche Bedeutung einer visuellen und partizipativen Mediennutzung (Web2.0) eingegangen werden.
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Head of Digital/Crossmedia
Demner, Merlicek & Bergmann
(Marketing and Advertising industry)
2009 — 2010 (1 year )
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Crossmedia Developer
FastBridge Austria, a unit by Initiative, Universal McCann and Panmedia Western
(Public Company; Marketing and Advertising industry)
January 2008 — October 2009 (1 year 10 months)
Andreas Wochenalt, born on May 3rd, 1968 in Vienna, working since January 08 at Fastbridge Austria- a unit of Initiative, Panmedia Western and Universal McCann. There he is responsible for cross platform media strategies.
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Marketing & Product Development
ORF
(Public Company; 1001-5000 employees; Broadcast Media industry)
1995 — 2008 (13 years )
Before joining FastBridge Austria in the year 2008, I worked for Austria’s leading online medium ORF.at in product development and marketing new media. For the game-projects Ski Challenge and Fussball Challenge I developed crossmedia coops together with sponsors and partners. Before joing adworx in the year 1999, I worked on projects for various radio stations in Austria (ORF, Rpn) and in Europe .
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Development & Marketing / Sales
adworx
(Marketing and Advertising industry)
1999 — 2004 (5 years )
Until August 04, I hold the position of product developer at adworx. I was responsible for building a commersialisation portfolio. Before joining adworx, I worked on projects for various radio stations in Europe.
Andreas Wochenalt’s Education
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Donau-Universität Krems
MA , Applied Game Studies , 2007 — 2009
- Activities and Societies:
- Researching the culture and educational use of digital games and participatory media.
Additional Information
Andreas Wochenalt’s Websites:
Andreas Wochenalt’s Interests:
convergence, new media, special advertising, soccer, ingame advertising
Andreas Wochenalt’s Groups:
Visit my Soccer club (Language: German): http://www.lokomotive-hoerndlwald.at
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Online marketing -
Twitter -
Ingame advertising -
Social Media Marketing & Social TV / Mobile Apps -
Intelligent Social Media -
NetMarketing
Andreas Wochenalt’s Honors:
"Golden Award of Montreux" für die ORF-Ski Challenge '06, 2007, http://www.goldenawardmontreux.com
Mobius Advertising Awards (Second Place Certificate in Specialty Advertising), 2006, http://www.mobiusawards.com/pr/Austria_Win.htm
Andreas Wochenalt’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
