
Marketing Communications and Social Media Professional
Austin, Texas Area

Marketing Communications and Social Media Professional
Austin, Texas Area
Senior Marketing Analyst with proven success in demand generation for a dynamic and rapidly growing B2B enterprise software company.
Marketing program development, Cross-functional project management, Copy writing, Demand generation
(Privately Held; Computer Software industry)
March 2006 — Present (3 years 9 months)
Responsible for developing marketing programs for the purpose of demand generation for North America, International and Federal markets.
• Helps design tactical programs to generate qualified leads for the Inside Sales team.
• Manages targeted email marketing programs.
• Created and maintains a highly successful webcast program.
• Uses social media and Web 2.0 tactics for brand awareness.
• Previously managed all marketing events.
• Serves as the project manager for our annual customer event in both the United States and Europe.
• Experience in developing and executing a strategic viral marketing campaign.
• Reports necessary marketing metrics for each campaign.
Programs Used:
• Salesforce.com
• Eloqua Marketing Conversion Suite
• Microsoft Suite - Word, Excel, Office, Powerpoint, Sharepoint
• WebEx
• Microsoft Live Meeting
• Audacity
• Social networking: Twitter, Digg, YouTube, WordPress, Facebook
MBA , Masters of Business Administration , 2004 — 2005
BBA , Marketing , 2000 — 2004
American Marketing Association
Young Women's Alliance: Marketing Committee, Girlstart IT Girl Mentor, Co-Chair - Fashion Show: helped raised $10,000 for the YWA Foundation
Certified Demand Generation Professional -- Eloqua Professional Certification Program
Customer Centric Selling Workshop