
Marketing Programs Specialist at NetQoS, Inc.
Austin, Texas Area

Marketing Programs Specialist at NetQoS, Inc.
Austin, Texas Area
Marketing Programs Specialist with proven success in demand generation for a dynamic and rapidly growing B2B enterprise software company.
Strategic planning, Cross-functional project management, Marketing communications, International marketing, E-mail marketing, Event management, Program creation and execution, Webcast production
(Privately Held; Computer Software industry)
March 2006 — Present (3 years 5 months)
Responsible for developing marketing programs for the purpose of demand generation for North America, International and Federal markets.
•Manages targeted email marketing programs.
•Uses social media and Web 2.0 tactics for brand awareness.
•Created and maintains a highly successful webcast program.
•Helps design tactical programs to generate qualified leads for the Inside Sales team.
•Reports necessary marketing metrics for each campaign.
•History of creating and editing podcasts from end-to-end.
•Served as the project manager for eighteen global trade shows & two annual customer events.
Programs Used:
•Salesforce.com
•Eloqua Marketing Conversion Suite
•Microsoft Suite - Word, Excel, Office, Powerpoint, Sharepoint
•WebEx
•Microsoft Live Meeting
•Audacity
•Social networking: Twitter, Digg, YouTube, WordPress, Facebook
MBA , Masters of Business Administration , 2004 — 2005
BBA , Marketing , 2000 — 2004
Certified Demand Generation Professional -- Eloqua Professional Certification Program
Customer Centric Selling Workshop