Andreas Pfister

Current

Search Trainer EMEA (SEM) at GroupM, a WPP company

Past

SEM Campaign Manager at 24/7 Real Media, a WPP company
Freelancer at Autonomy
Freelancer and Internship at Verity

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Education

University of Applied Sciences, Darmstadt
University College Dublin

Recommended

8 people have recommended Andreas

Connections

136 connections

Industry

Marketing and Advertising

Websites

Andreas Pfister’s Summary

As a Search Trainer I elaborate both training material and best practices in the area of Online Marketing in order to provide the European community with these insights. While specialized on Search Engine Marketing (SEM) and Bid Management Tools I’m well aware of the fact that these don’t exist in isolation but must be seen within a wider context. Therefore areas like Social Media Marketing (SMM), Analytics, Usability and Information Architecture are part of a bigger picture for me.

Both being up-to-date and using the most recent tools is as crucial for success as employing the right techniques. For this reason I deliver sector related news as well as information and training about new tools to the European Search community.

Living in Madrid, I speak fluently Spanish, English and German.

Andreas Pfister’s Specialties:

Search Engine Marketing (SEM), Bid Management Tools, Decide DNA, SEM Tools (Google Adwords, Yahoo! Sponsored Search, MSN, MIVA etc.), Search and Content Networks, Competitive Analysis, Web Analytics, Paid Inclusion (PI) for Yahoo! Search Submit Pro and Shopping Engines, SE guidelines, Site/Placement Targeting, Image and Video Ads, Landing Page Optimization, Paid Search, Conversion Tracking, Reporting, Search Engine Optimization (SEO), Information Architecture, Usability, Web 2.0.

Andreas Pfister’s Experience

Search Trainer EMEA (SEM)

GroupM, a WPP company

(Public Company; WPPGY; Marketing and Advertising industry)

June 2008 — Present (1 year 2 months)

As GroupM EMEA Search Trainer I provide Campaign and Account Managers of different European media agencies with best practices and training which is focused on the following topics:

Online Marketing:

• Pay-per click (PPC) for Google, Yahoo!, msn, MIVA etc.
• Paid Inclusion (PI) for Yahoo! Search Submit Pro
• Shopping Engines
• Universal, Local and Mobile Search
• Recent developments in Online Marketing

Bid Management Tool Decide DNA:

• Implementation of PPC, PI, and SEO campaigns
• Bid Management and Campaign Optimization
• Reporting
SEM Campaign Manager

24/7 Real Media, a WPP company

(Public Company; 201-500 employees; TFSM; Online Media industry)

October 2007 — May 2008 (8 months)

As a Search Engine Marketing (SEM) Campaign Manager based in the Search Operation Center (SOC) in Madrid, Spain, my job was the development, implementation and optimization of Search Engine Marketing campaigns.
My work included all the activities from the planning of campaigns (strategy, keywords, ads) to the implementation in the Bid Management Software Decide DNA to the final implementation in the Search Engines themselves. Last but not least tracking and optimization, always with the goal to achieve the best Return on Investment (ROI) for the client's SEM campaigns.

I gained experience in all process steps of successful campaign management:

• SEM Campaign Strategy
• Ad Group Strategy
• Keyword Research
• Ad Copy Writing
• Conversion Tracking
• Implementation in Bid Management Tool and the SEs
• Reporting
• Optimization
Freelancer

Autonomy

(Public Company; 501-1000 employees; AUTN; Computer Software industry)

January 2006 — August 2006 (8 months)

In our Pre-Sales team we demonstrated the capabilities and functionalities of our Enterprise Search Engines to potential and existing clients. The actual implementation of the software in the clients' environment and the customer support were other aspects of this Freelance job which gave me deeper insight in the internal Information Management of medium and big-sized companies.
Freelancer and Internship

Verity

(Public Company; 201-500 employees; VRTY; Computer Software industry)

April 2005 — January 2006 (10 months)

During my time at Verity I was developing and customizing an expert system for which I also arranged demonstrations. Further I learned about Enterprise and Web Site Search Engines and how they operate. Additional marketing activities (Congress Arrangements etc.) completed my working experience as a Freelancer.

Andreas Pfister’s Education

University of Applied Sciences, Darmstadt

Diplom , Information and Knowledge Management , 2003 — 2007

Marketing, Information Retrieval in Search Engines, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Information Architecture (IA)
University College Dublin

Information and Library Studies 2006 — 2006

Information Architecture Project (IA), SEM, SEO evaluation