Sr. Director, Creative - Global Marketing Management at Citrix Online
Santa Barbara, California Area
Sr. Director, Creative - Global Marketing Management at Citrix Online
Santa Barbara, California Area
Andreas has spent the past 15 years in the fields of design, innovation and customer experience management as a creative and design management consultant across 3 continents; Europe, North America and South America. He has contributed to and facilitated global innovation and communication initiatives including workshops, projects and integrated programs for Royal Philips Electronics, as well as respected brands in automotive, lifestyle, healthcare, financial services and technology.
Leading teams as well as individually contributing to communication, product, user interface and channel experience innovations, his results have disrupted markets, created new markets and positions, and generated new and incremental value.
Andreas blends an eye for business performance and analytics with a love of design as a way of problem solving. He believes that good design is BOTH an Art and a Science, it should inspire and deliver.
• Global perspective
• Brand and studio management
• Customer experience design (NPS, Experience Architecture)
• Trend and observational analysis
• Innovation, visioning and planning
• Naming and brand architecture
• User centered design (strategy, planning, research)
(Public Company; Computer Software industry)
November 2008 — Present (9 months)
(Self-Employed; Myself Only; Management Consulting industry)
April 2008 — Present (1 year 4 months)
Research driven innovation and customer experience consulting.
_ Innovation and strategy workshop facilitation
_ Bespoke ethnographic research and trends
_ Translate insights into measurable actions
_ Specialization in online/offline integrated experiences