SEO, SEM, Online Operations, International Project and Product Management
Barcelona Area, Spain
- Current
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- Country Manager / Product Director at Goa Internet Services S.L
- Online Marketing Consultant at Freelance (Self-employed)
- Past
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- Senior Marketing Specialist at VistaPrint
- Manager SEO/SEM at Planeta DeAgostini
- Product Specialist, Team lead at GOOGLE
- Account Associate, Team lead at GOOGLE
- Intl. Congress Mgmt., Logistics, Marketing & Sales Freelance at Volkswagen, Softissimo Ltd & others
- Project Assistant at EXPO2000 Hannover GmbH
- Education
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- Ruhr-Universität Bochum
- Universität Trier
- Recommended
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- Industry
- Information Technology and Services
- Websites
Andreas Dzumla’s Summary
Multilingual Internet business specialist. Currently working for the Spanish Internet start-up Goa Internet Services S.L. as Country Manager/ Product Director, managing product, traffic and monetization strategy of a vertical search engine for real estate listings in Spain, Germany, UK, Italy, Mexico, Chile, Brasil and Argentina.
What I love about working for a start-up is the thrill of making something grow from the start, being able to have a real impact as well as the flexibility to react quickly on market changes and new strategic insight. On the other hand, having worked for bigger companies, getting used to working with fewer resources is a challenge too. But as always, whether in a big, medium size or small company, what's makes it easy getting up in the morning and sometimes staying late in the evening is a great team.
Latest projects in nuroa have been the overhaul of the whole internal site structure, development of internal SEO management tools for traffic analysis, opportunity research and internal link balancing, the specialization of the buy, rent, flatshare verticals for ES (http://www.nuroa.es/) and DE (http://www.nuroa.de/), the development of a proprietary featured ads/monetization system as well as the launch of the Mexican (http://www.nuroa.com.mx/), Italian (http://www.nuroa.it/) and Chile (http://www.nuroa.cl/) websites, with UK (http://www.nuroa.co.uk/), Brasil (http://www.nuroa.com.br/) and an Argentinian website coming soon.
Besides that, I am always interested to hear about other innovative and ambitious projects and products who want to make a difference, provide a new way of doing or experiencing things - not necessarily only Internet specific.
Andreas Dzumla’s Specialties:
- Search Engine Optimization for dynamic websites
- Search Engine Marketing (CPM, CPC, CPA)
- Web Product Management
- Website and sales channel conversion optimization
- International Operations
- International Project Management
- Product Marketing, Localization
- Business Analytics
- Setting up new departments, efficient work structures, processes and internal systems design
- Fluent in English, German, Spanish and Portuguese, good knowledge of French
Andreas Dzumla’s Experience
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Country Manager / Product Director
Goa Internet Services S.L
(Internet industry)
June 2008 — Present (1 year 2 months)
- Responsible for product organization and traffic generation for nuroa.com, a Vertical Search Engine for real estate
- Definition of general SEO strategy: Redesign of website structure, development of internal analytics and reporting tools
- Responsible for product roadmap and growth of ES and DE website: traffic and user analysis, usability studies, new feature implementation
- Coordinating launch of new countries: IT, MX, and more to come
- Overseeing Online Marketing: PR, SEM, social media marketing campaigns
- Development of product features, internal tools and web analytics to support Business Development, Sales and Monetization strategy -
Online Marketing Consultant
Freelance (Self-employed)
(Self-Employed; Internet industry)
September 2006 — Present (2 years 11 months)
- Consulting on search engine optimization, search marketing, conversion optimization, social media marketing, Internet sales conversion optimization, general internet strategy
- Clients: Lux Capital, Dubai (http://www.luxhabitat.ae), Tuso Technologies S.L, Sant Cugat del Vallès (http://www.fiabee.com); Cooltra Motos S.L, Barcelona (http://www.cooltra.es); Cup Concept GmbH, Germany; leading travel site, Spain -
Senior Marketing Specialist
VistaPrint
(Public Company; VPRT; Internet industry)
March 2007 — May 2008 (1 year 3 months)
- Search Engine Marketing (SEM) for DE, AT and CH. 2007 YoY revenue growth: 67% on stable cost/bookings
- Search Engine Optimization (SEO). 2007 YoY growth: 120%
- Definition of SEM and SEO procedures and best practices, implementation of tools and reporting, cross channel and customer life time value optimization
- Website merchandising: definition of product offers, bundles, splash pages, pricing, upgrades and cross sales, grid testing, funnel analysis, development of testing best practices, ROI optimization based on GM and LTV
- Usability Studies
- Inititiator and EU lead for project "Fostering Innovation": company wide project to create cross location structures and processes for sustained growth and innovation -
Manager SEO/SEM
Planeta DeAgostini
(Privately Held; 1001-5000 employees; Online Media industry)
July 2006 — March 2007 (9 months)
Project to set up an internal Internet marketing agency:
- SEM and SEO for products and websites of companies of Grupo Planeta (2005: Nº 4 internet advertiser in Spain, Source: Infoadex)
- Clients: Planeta Directo, Vueling, CEAC, Home.es, Planeta Interactive, EPGP, EAE
- Website project management: PRDs, information architecture, design, usability, SEO
- Hiring, set-up of structures and processes, Development of services and reporting, advisory on general Internet business strategy -
Product Specialist, Team lead
GOOGLE
(Public Company; GOOG; Internet industry)
July 2005 — July 2006 (1 year 1 month)
- Internal communication of product strategy and requirements for EMEA markets
- Areas: AdWords usability, Internal systems (Ads review, CRM, CMS, online tools), new Ad formats (Mobile, Video, SMS), Localization
- Development of international QA process for 20 locales
- Beta tests and launch communication
- EMEA representative in product development core teams and quarterly product strategy conferences in the US HQ
- Co-initiator of project to redesign global Localization processes -
Account Associate, Team lead
GOOGLE
(Public Company; GOOG; Internet industry)
February 2004 — June 2005 (1 year 5 months)
- Account management for AdWords customers in German, Spanish and Portuguese speaking markets (Verticals: Agencies, Automotive, Retail)
- PPC campaign optimization in German, English and Spanish
- Workflow management for a team of 15
- Recruiting and performance reviews
- ‘Leadership Development Program’, 100 hrs with the Irish Management Institute (IMI): team management, project management
- Project: redesign of internal and external communication structures of the EMEA HQ
- Project 'Customer Advocacy': Design of product requirement communication from EMEA markets to US Product Management -
Intl. Congress Mgmt., Logistics, Marketing & Sales Freelance
Volkswagen, Softissimo Ltd & others
(Public Company; Myself Only; Marketing and Advertising industry)
November 2000 — February 2004 (3 years 4 months)
- Clients: Volkswagen AG, Softissimo Ltd, First Index GmbH, Georgiew Film and other
- Congress management (Spain, Austria, Germany): Agency coordination, International logistics, Supervisor guest management
- Sales, telemarketing and POS, B2B/ B2C: Software, Telco, Retail
- Market research studies: Finance and Health Care -
Project Assistant
EXPO2000 Hannover GmbH
(Government Agency; 501-1000 employees; International Affairs industry)
April 2000 — November 2000 (8 months)
- Organization of the Indigenous Peoples’ exhibition: 26 NGO projects from 14 countries
- Coordination with national pavilions, German Ministry for Economic Cooperation and Development (BMZ) and international organizations (UNDP, Terres des Hommes)
- Event management
- PR: Print, TV, Radio
Andreas Dzumla’s Education
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Ruhr-Universität Bochum
Diplom/ Master , Social Science , 1995 — 2001
Economic and Social Systems Analysis, International relations, Development theory, Development policy
6/2001 - 8/2001: Scholarship, Sasakawa Young Leaders Fellowship Fund Program (SYLFF): Research for diploma thesis, Yucatan, Mexico
9/1999 - 5/2000: Student Assistant, Chair of Political Science, Prof. Dr. Uwe Andersen - Editorial coordination for 4th Edition of "Handbook of the political System of Germany", Andersen/Woyke, Opladen 2000
10/1999 - 2/2000: Student Assistant, Chair for Gender Studies, Prof. Dr. Ilse Lenz
4/1997 - 4/1999: Student Assistant, Chair of Social and Economic History, Prof. Dr. Dietmar Petzina - Research and statistical analysis of the institutional development of the Deutsche Reichspost 1876-1914 -
Universität Trier
Law studies, Language training: English and Spanish for Law, Portuguese 1992 — 1994
- Activities and Societies:
- University Basketball Team
Additional Information
Andreas Dzumla’s Websites:
Andreas Dzumla’s Interests:
Beach volleyball, windsurfing, snowboarding, running. A good book, music, art. Need more time...
Andreas Dzumla’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
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