Andrea Williams

Current

Copywriter & Communications Consultant at Andrea Williams TODAY
Certified Marketing & Master Mind Coach at A Business of One's Own™
Creative Co-Director at http://freshstartcreative.com

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Past

Certified Coach at Book Yourself Solid
Founder at All the Right Words
Communications/Publications Manager at Dartmouth-Hithchcock Medical Center

Executive Assistant, President's Office at Dartmouth College
Member Relations Coordinator at Hanover Consumer Cooperative Society, Inc.

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2 more...

Education

Dartmouth College
University of New Hampshire

Recommended

9 people have recommended Andrea

Connections

167 connections

Industry

Writing and Editing

Websites

Andrea Williams’s Summary

Communicating Your Vision with Clarity & Conviction

I am both an idea generator and synthesizer of key concepts. I work on discreet projects and also develop overall or targeted communications strategy to maximize current resources, activate new tactics that promise solid ROI, and develop systems and scripts to achieve simplified implementation for you and/or your team.

A lifetime member of the International Association of Business Communicators, an offline/online copywriter, and a certified marketing coach, I have been a professional communicator my entire career. My "marketing mojo" is creative brainstorming paired with strong project planning to determine best words and channels to communicate your vision with clarity and conviction.

Andrea Williams’s Specialties:

* Communications Consultant & Strategist: marketing & business plans, streamlined business systems

* Copywriter: web copy, autoresponders & email marketing, white papers

* Writer: features/profiles, annual reports, brochures, press releases, book proposals

* Coach: business launch, marketing, online technologies, life transition, creativity/self-expression

* Information Product/Publication Developer: eBooks, manuals, home study courses, newsletters/ezines

Andrea Williams’s Experience

Copywriter & Communications Consultant

Andrea Williams TODAY

(Writing and Editing industry)

May 2008 — Present (1 year 8 months)

Writer, editor, coach, consultant, project manager, speaker, and your “success strategist.” Over time, my experience and skills have morphed into a combination of business development & marketing activities I explore with my corporate and small business clients.

I love the alchemy of writing; full on self-expression through speech and the written word. I’ve come to learn it ain’t so easy for others. Mmmm, a specialty. Okay, so give me a call.
Certified Marketing & Master Mind Coach

A Business of One's Own™

(Professional Training & Coaching industry)

January 2008 — Present (2 years )

As an entrepreneur and small business owner for the past 17 years, I know how scary and exciting it can be to start and build your own business. Your time and money may be limited, and you need to make every decision count.

That’s why I created A Business of One’s Own - to help you envision, plan for, and then build your ideal business… with the specifics required for any business to succeed, as well as the features that will make your life easier so you can enjoy your whole life.

My goal is to help you streamline the creation of your business by capitalizing on your strengths and leveraging your passion. Using simple tools and resources, we can get you up and running efficiently and profitably in very little time.

Check out my growing collection of information products, teleclasses, coaching, Boot Camps, and Master Mind mentoring to help make the leap and land on your feet! Visit http://ABusinessofOnesOwn.com today.
Creative Co-Director

http://freshstartcreative.com

(Marketing and Advertising industry)

2006 — Present (3 years )

Fresh Start Creative is a high energy, enthusiastic communications team offering strategic planning and product development for start-ups as well as well-established firms looking for a new approach. We design and execute full marketing and collateral packages to create excitement for your business.

Fresh Start Creative services include strategy, copywriting/editing, graphic design, illustration, website design, marketing, and coaching, as well as total project management. One of our specialties is creating an online presence for small and new businesses using a fully optimized WordPress blog platform integrating list building, information products, eCommerce, and social networking.

Unflappable. Unstoppable. Great ideas exploding everywhere.
Certified Coach

Book Yourself Solid

(Professional Training & Coaching industry)

October 2008 — 2009 (1 year )

Trained by Michael Port, creator of the Book Yourself Solid® system of marketing — "The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling"
Founder

All the Right Words

(Public Relations and Communications industry)

May 1992 — August 2009 (17 years 4 months)

[NOTE: A competitor informed me that she has trademarked this name (boo hoo), so I am now consulting under the name Andrea Williams TODAY]
• Consult with organizations in developing communications strategy, writing communication plans, and creating effective collateral.
• Design and write marketing materials for various non-profit organizations, businesses and solopreneurs in many fields: computer software, fine art, health care, higher education, public relations, crafts & artisans, food, consulting, non-profit administration, social services, coaching, elder services, fundraising & development, performers, faith-based organizations, government & municipal agencies, and publishing.
• Lead a variety of workshops in effective marketing, and publication planning, design & production.
• Consult with business work teams and individuals for improved effectiveness using suite of Kolbe Index results, Book Yourself Solid Program, and Executive MasterMind & Strategic Planning.
• Coach individuals around personal and professional issues: managing transitions, improving effectiveness, enjoying renewal, & performance.
Communications/Publications Manager

Dartmouth-Hithchcock Medical Center

(Non-Profit; Hospital & Health Care industry)

February 2000 — August 2006 (6 years 7 months)

* Conceptualized/hired publication group to replace all work previously done by advertising agency, including: graphic designer/production person, photographer, writer, and editorial assistant.
* Established protocols and created planning documents to guide design and production of newsletters, brochures, other collateral, and events.
* Conceived and initiated—jointly with DHMC Development staff—Skylight, first publication intended for external audience.
* Proposed first integrated communications strategy across academic medical center disciplines.
* Managed annual budget of $250,000 collateral printing costs.
* Member strategic planning groups: Recruitment Marketing, Wayfinding, Patient Education, Administrative Skills, Appreciative Inquiry, Staff Satisfaction Communications, etc.
* Supervised digital asset management system development to catalog, retrieve, and disseminate DHMC images and other information e.g., periodical content, logos, and key information.
Executive Assistant, President's Office

Dartmouth College

(Educational Institution; Higher Education industry)

February 1997 — June 1999 (2 years 5 months)

• Briefed Presidents Freedman and Wright on matters requiring their attention, suggesting course of action and/or official with whom to coordinate, as well as providing background information.
• Responded to requests for the President to meet with senior officers, special groups, prospects, students, and other visitors. Coordinated the President’s attendance at Development and Alumni Relations functions of the College and professional schools. Served as liaison to various Boards of which the President is a member. Determined the President’s interest in activities and arrange for his participation.
• Read all incoming presidential correspondence. Determined which matters could be handled personally and which should be forwarded to others, including acquisition of background materials of relevance and coordinating input/response from other College officials. Drafted acknowledgments and responses, declinations of invitations, explanations of referrals, etc.
Member Relations Coordinator

Hanover Consumer Cooperative Society, Inc.

(Food & Beverages industry)

June 1991 — October 1993 (2 years 5 months)

• Wrote articles, proofed/edited copy, and formatted pages as member of Co-op News team.
• Designed, implemented, and recruited for volunteer programs using Co-op members’ skills.
• Initiated activities such as the annual Member Picnic, a Vegetarian Potluck Club, and the annual Volunteer Appreciation Brunch.
• Promoted cooperative philosophy through educational programs, including administration of a cooperative grant and scholarship program and Co-op Lending Library resources additions.
• Researched replies to questions/suggestions from Co-op customers; responded to each query personally either by phone or in writing.
• Planned and executed membership meetings and special events.
• Scheduled food deliveries to shelters and community dinner programs, coordinated annual Fedco Seed distribution and use of Community Garden property, and monitored recycling programs.

Andrea Williams’s Education

Dartmouth College

MALS 1998 — 2000

I completed half of my coursework in the MALS program, exploring the distinctions and blurry boundaries between fiction and nonfiction writing. I left the College to pursue other professional opportunities, and became distracted by life. Would love to spend one summer finishing up requirements, if only I'd stop thinking up new projects.
University of New Hampshire

1979 — 1984

Geography major
Philosophy minor

Additional Information

Andrea Williams’s Websites:

Andrea Williams’s Interests:

Creative expression, authenticity, cooking, travel, writing, jazz, hiking/walks, dogs, reading, movies Values: Creativity, Joy, Nature, Risk/Adventure, Lifelong Learning, Autonomy Verb: Synthesizer Strengths Finder: Maximizer, Ideation, Strategist, Activator, Command Kolbe Index: 4 4 9 2 Myers-Briggs: ENTP

Andrea Williams’s Groups:

International Association of Business Communicators - 500 Club (lifetime) member; International Speakers Network; Women's Business Center (NH); New Hampshire Made; Southern New Hampshire Women's Business Network; Ali Brown's Online Success Blueprint Workshop (2006); The Marketing Mentors/Navigator Program; Marcia Weider's Inspired Speakers Workshop; The Writers Spa; Christina Merkley's Graphics Bootcamp; Laure Berman Fortgang's Now What? 90 Days to New Life Direction; Milana Lishensky's Coaching Super Summit