Marketing at Bosch Power Tools
Brazil
Marketing at Bosch Power Tools
Brazil
loyalty programs
supply chain excellence
sales controlling
demo on site
team leadership
power tools market
new customers
Excel & PowerPoint outstanding skills
(Privately Held; Automotive industry)
January 2005 — Present (4 years 11 months)
Leader of the Program for New Customers Development in Brazil
>> coordination of a 23-people commercial team throughout the country
Implementation of a loyalty program with the largest clients of the Division
>> develop a client portfolio accounting 30% of Bosch brand sales in Brazil
Organize events and other relationship actions with key-clients
Responsible in the Sales Dept. for the supply chain excellence committee
>> align department actions with the rest of the supply chain, to improve service to Clients
Leader of the Sales Controlling and Analysis team for the Brazilian market
Team composed by two interns with direct subordination
(Privately Held; 501-1000 employees; Telecommunications industry)
July 2003 — September 2004 (1 year 3 months)
* Dedication to the company Strategic Planning and other strategic projects
* Making of many project plans, with revenues as large as US$20 million
* Systematical analysis on the competitive and technological environments
* Leader of the Committee of Prioritization of Software Upgrades
(Non-Profit; 51-200 employees; Management Consulting industry)
April 2003 — July 2003 (4 months)
* Lead interviews with all the employees of the client corporation
* Analyze communication and formulate corporate hierarchical structure
Bachelor , Business, Marketing, Strategy, Branding , 2001 — 2004
National Congress: SEMEAD – Seminars in Administration
>> Article 2005: NGO Brands: a tool for the Third Sector
>> Article 2004: Process Analysis: The Entrance Examination for USP
Top10 Examinee of the Entrance Examination for Business at USP (2001)
Ruy Leme Award - Best Graduation Work in Marketing - FEA/USP 2004
>> NGOs as Brands: a tool for mission achievement in the Third Sector
Vice-Champion of "Titans of Knowledge" in 2003
>> Contest that selects 5 students to be sponsored as Talents for the Future
>> Selected among 800 candidates from the Top5 Brazilian Universities