Author * Business & Leadership Development * Social Strategist * Sustainability/CSR Passion
- Seattle, Washington (Greater Seattle Area)
- Marketing and Advertising
Andrea Learned's Overview
Andrea Learned's Summary
I'm a leadership development consultant who coaches clients on how to leverage social media engagement and build influence with social impact. In my work with clients, I suggest trends and topics, provide editorial guidance for blog posts/content, jumpstart Twitter, Google+ and LinkedIn engagement levels, offer customized coaching for executives, research and build key industry influencer lists, and identify all the opportunities for clients to engage, speak, or be a media source in their industries (I focus on sustainability/CSR, but work with clients in a broader range of industries). Clients include Brown Paper Tickets, Outerwall, Yale Center for Customer Insights, Scope 5 and Virginia Mason Medical Center.
My years of expertise in the women's market (I co-authored "Don't Think Pink" a 2004 AMACOM book on marketing to women) help me better understand organizational leadership and social culture and behavior. My passion is helping to create movement scale change toward a more sustainable future.
In the course of my eight+ years in sustainability and CSR, specifically, I've developed a powerful network of experts, influencers and change leaders. I'm honored to have been included in a March 2013 TriplePundit.com list of Top Sustainability Bloggers on Twitter: http://www.triplepundit.com/2013/03/top-30-sustainability-bloggers-twitter/ and to have been named one of the Top 10 CSR Pros to Follow On Twitter by Better4Business: http://www.business4better.org/blog/?p=908
With Martin Brown in the U.K. (@fairsnape ), I co-host a monthly tweetchat on sustainability leadership. The hashtag t is #sustldrconv, and more information can be found here: http://learnedon.com/sustldrconv/
Specialties/Keywords: social media strategist, social media presence, social business, content development, business leadership, gender, diversity
Andrea Learned's Publications
- The Huffington Post
- September 19, 2014
After learning about the gender gap in numbers of women compared with men who write Op-Ed pieces, I realized the getting actively engaged with social media could be a huge missing link in elevating more women leaders voices and growing platforms of influence. My hope it so inspire a few more to take it on and learn to build credibility, exposure and thought leadership for positive business impact.
- August 20, 2014
Rather than think of social media as solely a communications or marketing budget line item, it should be considered professional development. In this piece, I argue that for sustainability leaders, particularly, getting outside of their "green/ivory towers" and into engagement with a broader social "public" will only create better leaders and stronger companies.
- August 4, 2014
Sustainability executives who are not investing time in social media engagement are missing out on the power of human-scale influence in corporate level leadership. In this piece I discuss the potential for influence over leadership.
- June 24, 2014
I write here about how relational skills - like empathy and communications - have for too long been seen as lower priority in the business world, and how corporations need to nurture, train and reward everyone (men and women) for using them.
- The Guardian
- May 15, 2014
New research shows that men tend to have more lenient ethical standards than women. In this piece I take a look at what that might mean for developing the sustainability leadership pipeline.
- May 8, 2014
How women lead in CSR and sustainability is a core topic of my writing/speaking - because I want to be part of making it more about the universally human values women AND men can tap in their leadership approaches. Being included in a profile series about the women I've been studying and writing about for years is a true honor.
- 2 Degrees Network
- April 29, 2014
I revisit research and an article I wrote in 2011, Gender and the Sustainable Brain, and still conclude:
Sustainability is in essence an exercise in empathy. Women may access such traits more naturally, but men can acquire them.
- April 7, 2014
Social media for marketing and communications purposes is now an absolute for any competitive corporation, but what about using professional development dollars to train leadership on authentic social media engagement? That's the next wave, and one that few are riding. I wrote this piece after conversations with a few clients who had figured out how working with me as a coach could fit into their existing budgets.
- February 19, 2014
My post about how we need to make social media engagement more accessible and stop the madness of making it seem as though you must be some sort of expert, or you'll be a laughing stock in your field. The opposite is true - and I hope this piece inspires a few more B2B leaders/executives, especially, to give it a go.
- February 2014
Honored to be included on this list in the media/writer section!
- January 9, 2014
Fantastic panelists at a November 2013 Yale/Interbrand event talked very little about "marketing" and more about storytelling and evangelists/ambassadors, so I wrote what I learned.
- The Guardian
- October 23, 2013
Inspired by a report on sustainability "pioneers" that were all men, I wrote about why such lists so rarely include women (and how that should be changing...)
- November 2, 2012
I surveyed the topics, speakers and research released at the 2012 COMMITForum and found a thread around what women are contributing to corporate responsibility. Everyone (male and female leaders) can learn to lead with their values.
- The Solutions Journal
- March 5, 2011
I wrote this piece to connect my marketing to women history/background to my current work focused on corporate sustainability leadership. Here's one paragraph:
"No matter how many men also possess them, traits like empathy and a focus on communication and social connections have long been categorized as “women’s ways.” But those same traits also seem to be at the root of sustainable personal and organizational behavior. Understanding known gender differences in thinking and decision-making could provide insights and tools to move sustainability forward more quickly and productively."
Don't Think Pink: What Really Makes Women Buy - And How to Increase Your Share of this Crucial Market
- June 10, 2004
Introduces the concept of transparent marketing (which applies for both the men's and women's markets), and describes how to reach consumers with relevance and authenticity.
- February 4, 2014
The #sustldrconv chat with Kimberly-Clark's Director of Sustainability Strategy, Peggy Ward, on what they've learned, who they partner with, and how they engage leaders, customers and supply chain. (Join our Google+ community, Sustainability Leadership Conversations, for continuing discussion!)
Andrea Learned's Volunteer Experience & Causes
Seattle CMB HUB leadership
The Garrison Institute
April 2011 – present (3 years 6 months)
Add my communications and social media strategy expertise to the planning for development of the Seattle Climate Mind Behavior Hub.
Programming and Communications
Women's Network for a Sustainable Future (WNSF)
October 2010 – present (4 years)
Contribute my marketing, communications and socia media expertise as well as my sustainable business network to the Pacific Northwest chapter.
Causes I care about:
- Animal Welfare
- Arts and Culture
- Civil Rights and Social Action
- Human Rights
Organizations I support:
- Heifer International
- Sightline Institute
- Cascade Bicycle Club
- Net Impact
Andrea Learned's Organizations
Garrison Institute - Climate Mind Behavior HUB
- 2012 to 2014
- 2014 to Present
Andrea Learned's Projects
Team Members: Andrea Learned
- January 2011 to March 2011
A piece that reflects my own professional and research journey from a marketing to women focus into sustainable business.
Andrea Learned's Skills & Expertise
- Strategic Communications
- Social Media
- Marketing Communications
- Corporate Social Responsibility
- Social Networking
- Public Speaking
- Content Strategy
- Social Media Marketing
- Integrated Marketing
- Content Development
- Thought Leadership
- Speech Writing
- Message Development
- Community Development
- Community Outreach
- Web Content
- Communications Planning
- Public Affairs
- Online Marketing
- Social Media Relations