LinkedInAndrea Hong

Andrea Hong

Director of Content & Partnerships at NewsCred

Greater New York City Area
  1. NewsCred
  1. NewsCred,
  2. New York Venture Community,
  3. AOL
  1. University of Pennsylvania

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Director of Content & Strategic Partnerships

– Present

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Director of Content & Strategic Partnerships

– Present (7 months)Greater New York City Area

I manage the content business & strategic partnerships at NewsCred, building and managing the supply side of NewsCred -- an ecosystem of offerings to help transform brands into storytellers in a way that’s smart, simple, and scalable. This includes 1) our content marketplace of 4,500+ incredible publishers, 2) our network of relationships for original content creation, and 3) strategic product & ecosystem partnerships to create the best product in the content marketing space.

NewsCred is the leading content marketing platform. Pairing cutting-edge software with world-class content, we transform brands into storytellers. NewsCred's Content Marketing Cloud provides the easiest end-to-end solution for content planning, creation, publishing and analytics. In one place, brands gain unprecedented access to the world's largest content marketplace, including licensed content from over 4,000 publishers and original content from our award-winning journalist network.

Learn more at / @newscred / @andreahong

Director of Content

(1 year 7 months)Greater New York City Area

I lead the content side of the business at NewsCred, building & managing our network of incredible publishers & independent content creators to help them capitalize on brands' needs for access to high-quality content. I manage a team of 8 across content acquisition, account management, content operations, and editorial -- where our goal is to work with the best content in the world and continuously drive more revenue back into the ecosystem.

Board Member

New York Venture Community
(1 year)

Senior Manager, Business Development

(2 years 6 months)

Focused on development and execution of strategic partnerships and new business opportunities for various categories across AOL, Huffington Post, -- including content, commerce, social impact, and games

Served as Chief of Staff for Head of BD, working on strategic projects, managing pipeline and CEO / Exec team reviews and communication, tracking team progress, sprints, and priorities, and establishing best practices

Lead outreach among early to mid-stage startups, sourcing opportunities, identifying new business models and trends, and working with AOL Ventures to evaluate opportunities and ensure strong pipeline

Manager, Product Strategy & Business Development

Disney ABC Television Group
(1 year 10 months)

Focused primarily on ABC News digital products (online, mobile, and cable / broadband channel) and program franchises (Good Morning America, World News)

Reported to SVP-level executives to identify, evaluate, and execute strategic initiatives and new growth opportunities, including new business models, mobile / iPad product development, and digital franchises for ABC News broadcast programs.

Led initiatives related to market research, audience segmentation & analysis, annual long-range planning process, and evaluation of new business models and products (paywall products, local product, GMA recipes site, ABC News Now cable channel).

Executed and managed online and mobile partnerships in content, distribution, and tech, including partnerships with mobile carriers, ad networks, tech platforms, and publishers.

Senior Associate, Transaction Services Strategy

(2 years 1 month)

M&A Strategy Consulting

Provided buy-side and sell-side commercial due diligence on 20+ engagements for private equity and corporate clients to assess growth and profitability potential of acquisition targets, with specialized focus on Media transactions across US, Europe, and emerging markets.

Clients included Comcast International Media, Guardian Media Group, NBC Universal, Microsoft Advertising, Macquarie Media Group, Trader Media Group, Apollo Management, Apax Partners, Cerberus Capital, General Motors, AstraZeneca.

Financial Advisory Services, Intern

Deloitte & Touche - TNS Corporate Finance Co.
(2 months)

M&A Financial Advisory in Taipei, Taiwan

Summer Project Manager

The New England Consulting Group
(3 months)

Marketing strategy consulting

Advertising Sales, Intern

Bloomberg LP
(4 months)

Bloomberg TV and


  1. Mandarin

    Limited working proficiency


  • Strategic Partnerships
  • Digital Media
  • Start-ups
  • Strategy
  • Digital Strategy
  • Business Development
  • Product Management
  • Mergers & Acquisitions
  • Management
  • Product Development
  • Analytics
  • Management Consulting


University of Pennsylvania

Activities and Societies: Mortar Board Senior Honor Society; Order of Omega

University of Pennsylvania - The Wharton School

Activities and Societies: MGMT 100 TA


StartingBloc Fellow (NY 2009)

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