Andrea Hoffman

Current

• Senior Director at GMAD subsidiary of Globe Life
• Senior Director, Internet Marketing at Globe Life Insurance
• Senior Director, Internet Marketing at Torchmark Corp

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Past

• Division Head, E-Commerce at CBA Media Marketing
• Internet Marketing Director at Wally's Wine and Spirits
• Internet Marketing Director at WorldWinner.com

• Director of Marketing at LowerMyBills.com
• Customer Relationship Marketing Director at DrugEmporium.com
• Internet and Database Marketing at Mettler Toledo

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3 more...

Recommended

5 people have recommended Andrea

Connections

221 connections

Industry

Internet

Andrea Hoffman’s Summary

Multi-skilled high-energy leader with keen business acumen and focus on results. Combines high-caliber analytical and strategic planning skills with ability to to achieve customer acquisition and retention goals within overall profitability guidelines. Proven success in recruiting highly talented marketing and technology teams with emphasis on maintaining fiscally responsible operational efficiencies. Direct teams that architect and build world-class E-commerce websites, data warehouses, and analytical reporting solutions from the ground up. Expertise is inclusive of all facets of web marketing, such as Search Engine Marketing, Search Engine Optimization, Email Marketing, Affiliate Marketing, Online Merchandising, etc. Responsible for multi-million dollar online advertising budgets.

Andrea Hoffman’s Specialties:

Web Marketing, Internet Operations, Web Architecture, E-Commerce, Usability, Web Analytics,Team Building, Web Development, Data Warehousing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing, Affiliate Marketing, Online Merchandising, Advertising.

Andrea Hoffman’s Experience

• Senior Director

  GMAD subsidiary of Globe Life

  (Insurance industry)

  July 2007 — Present (2 years 5 months)

  CBA Media Marketing (previous employer) was purchased by GMAD. GMAD is a subsidiary of Globe Life & Accident Insurance, which is a division of Torchmark (TMK) A fortune 500 company.
  
  Responsible for all Internet Marketing Operations, including Internet strategy, lead acquisition, search engine marketing and search engine optimization, web design, web programming, analytics, etc.

• Senior Director, Internet Marketing

  Globe Life Insurance

  (Internet industry)

  2007 — Present (2 years )

  GMAD is a subsidiary of Globe Life Insurance which is a division of Torchmark Corporation (TMK).

• Senior Director, Internet Marketing

  Torchmark Corp

  (Insurance industry)

  2007 — Present (2 years )

  GMAD is a subsidiary of Globe Life Insurance which is a division of Torchmark Corporation (TMK).

• Division Head, E-Commerce

  CBA Media Marketing

  (Privately Held; Marketing and Advertising industry)

  March 2004 — July 2007 (3 years 5 months)

• Internet Marketing Director

  Wally's Wine and Spirits

  (Internet industry)

  2003 — 2004 (1 year )

• Internet Marketing Director

  WorldWinner.com

  (Internet industry)

  2001 — 2003 (2 years )

• Director of Marketing

  LowerMyBills.com

  (Public Company; Internet industry)

  2000 — 2001 (1 year )

• Customer Relationship Marketing Director

  DrugEmporium.com

  (Consumer Goods industry)

  1999 — 2000 (1 year )

• Internet and Database Marketing

  Mettler Toledo

  (Public Company; Internet industry)

  1992 — 1999 (7 years )

Andrea Hoffman’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch