Andrea Goulet

Current

• Senior Copywriter at Capital One
• Freelance Copywriter at Andrea Goulet

Past

• Content Director at Hinge, Inc.
• Business Development Manager at C2 Portfolio Essentials, Inc.
• Account Executive at PrimePay Payroll & Business Services

3 more...

Education

• Virginia Commonwealth University

Recommended

14 people have recommended Andrea

Connections

244 connections

Industry

Writing and Editing

Andrea Goulet’s Summary

First of all, let’s establish what I’m not. I’m not your traditional copywriter. My degree is not in English, History, or Journalism. Nope. After earning my degree in Marketing I began a (successful) career in B2B sales where I learned first-hand prospect psychology. And it's this field experience that sets my writing apart.

You see, we had traditional “marketing” materials that included generic three-ring sales presentation binders, bland tri-fold brochures, and countless fliers with all the pie-charts and graphs your little heart could want.

The problem was - as soon as I walked out the door the beautiful (and I’m guessing pretty expensive) packet I had meticulously prepared usually ended up in the circular file. “What a waste of money,” I thought to myself. “There has to be a better way.”

So to boost my sales, I took initiative in the form of personalized sales letters, direct-mail campaigns and e-mail blasts (among other things). And it worked. Why? Because I connected with the client (even if it was an automated campaign).

I refused to use generic phrases like “we offer outstanding customer service.” I opted instead for an honest, open, not-too-salesy approach that heightened my credibility and had clients calling me. For example, after a week vacationing I returned to an awed co-worker (who had worked on my accounts while I was away) saying, “You closed more deals on vacation than I did all month! How did you do it?”

Over time I became burnt-out from the 90-hour work weeks, uncomfortable clothes, and endless travel. I searched my soul and said “what do I really love to do?”

Thus, I ventured out on my own on a mission to rid the world of corporate babble one concise sentence at a time. Through my experience I've discovered that most people are yearning for a voice that is natural and authentic. And it's this authenticity that has earned me a reputation of results-oriented copy that provides perfect balance of personality and professionalism.

Andrea Goulet’s Specialties:

Promotional Copy, Branding, Blogging, Online Culture, Social Media, Networking, B2B Sales, Email/Direct Marketing Copy, Resumes, Articles, Web Copy, Web Content, Benefit Statements, Brochure Copy, Press Releases, Ad Copy, Taglines, Company Names, Slogans, Newsletters, Marketing Communications

Andrea Goulet’s Experience

• Senior Copywriter

  Capital One

  (Public Company; COF; Financial Services industry)

  December 2007 — Present (2 years )

  Responsible for writing and editing marketing content for the Direct Banking line of business.

• Freelance Copywriter

  Andrea Goulet

  (Writing and Editing industry)

  September 2006 — Present (3 years 3 months)

  In 2006 I parted a posh position as a top sales executive to pursue my passion – copywriting. I've quickly become known for my quirky, conversational and effective writing style that brings a perfect blend of personality and professionalism to business communications. As a millennial, I'm fluent in online culture and share my unique perspective with clients and readers.

Additional Information

Andrea Goulet’s Honors:

Business Network International (BNI) Member of the Year - 2005, Chapter N99

PrimePay Salesperson of the month (October 2005, March, April 2006)

PrimePay Employee of the Quarter (3rd Quarter 2005)