
Web Marketing at Hachette Rusconi - Lagardère Active Group
Milan Area, Italy

Web Marketing at Hachette Rusconi - Lagardère Active Group
Milan Area, Italy
Graduate in Communication and Media Studies, MA in Mass Communications and Masters degree in Multimedia Management, with strong communication and presentation skills acquired through experience in the media field.
Capable of operating and team working in dynamic and multi cultural environments, through the experiences in Italian and British universities.
Results oriented and used to meeting multiple and concurrent deadlines, having to plan and prioritise workload, and to operate under time-pressure.
direct marketing, online marketing, traffic campaings, web content management and editing, data collection, data processing and analysis, sales, communications
(Marketing and Advertising industry)
April 2009 — Present (8 months)
(Privately Held; Online Media industry)
November 2007 — March 2009 (1 year 5 months)
(Marketing and Advertising industry)
2007 — 2008 (1 year )
(Privately Held; 11-50 employees; Internet industry)
March 2007 — October 2007 (8 months)
(Privately Held; 5001-10,000 employees; Online Media industry)
June 2006 — January 2007 (8 months)
Research and development of new web-based solutions and services for the company’s existing websites and for new projects.
Duties of scouting and reporting of traffic and click-throughs for the company’s websites, collecting and elaborating data and profiling web audiences.
(Privately Held; 11-50 employees; Telecommunications industry)
June 2003 — August 2003 (3 months)
I was managing and coordinating the renewal of the website of a side activity of the company.
The task included creating and updating web pages using web-authoring software, working alongside the technical staff of the company in order to create coherent and consistent content, creating and managing newsletters in order to maintain relationship with actual and potential customers.
(Privately Held; 1-10 employees; Online Media industry)
January 2003 — April 2003 (4 months)
My tasks in this web-based news agency included:
• Researching for worldwide newsworthy stories and commissioning to journalists in particular geographical areas.
• Editing and adapting the content of the news and uploading it to the company’s homepage
• Maintaining contact with journalists worldwide and keeping the company’s contacts database updated.
(Privately Held; 1-10 employees; Media Production industry)
September 2001 — November 2001 (3 months)
During my internship period at Amiata Media, I have been taking part in a series of the company’s projects and activities.
I have been participating at a project in order to develop an alternative distribution network for the company’s products, researching and contacting possible distributors and retailers.
I have been also part of the team for the company’s website renewal, providing content and maintaining contacts between the webmaster and the graphic department.
Master , Multimedia Management , 2005 — 2006
MA , Mass Communications , 2004 — 2005
Major Modules Taken: Researching Communications, Design for the Internet, Globalisation and Mass Communications, Advertising and Communications, Political and Public Communications.
2000 — 2004
High School , Liceo Classico , 1994 — 2000
Internet, Web 2.0, Online Advertising, Guerrilla Marketing, Unconventional Marketing, Snowboarding, Travel, Diving, Basketball, Hip-Hop, Urban Culture, Rap, NBA, R&B