Andrea Genovese

Current

Faculty Master Social Media Marketing & Web Communication at IULM University
Digital strategist & Innovation manager consultant at Telethon
Faculty Director Master Cultural Experience Design and Management at Domus Academy

Founder & Editor-in-chief at 7thFLOOR Business Magazine

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Past

CEO at MAP Cross Communication Srl
New Media Consultant at RAI Educational
ICT Consultant at Andersen Consulting

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Education

Università degli Studi di Roma 'La Sapienza'

Recommended

2 people have recommended Andrea

Connections

314 connections

Industry

Information Technology and Services

Websites

My Blog

Andrea Genovese’s Summary

Electronic Engineer, Digital Entrepreneur, Multimedia Publisher, Design Professor and New Media Consultant.

Specialized in corporate communication, experience design and crossmedia publishing.

He worked for several companies in Italy: Digital Producers, TV Broadcasters, MK-COM-IT-HR Corporates, Crossmedia Publishers, like RAI, Telecom, TIM, Enel, Edison, Treccani.

He has founded a New Media Company called Map Cross Communication, which has designed and realized the first Mobile Corporate Portal in the world for TIM/TELECOM.

He also realized projects of Intranet, HR Portals, CRM, e-learning, multimedia productions, advertising campaigns and digital Marketing.

In the last few hears he started the first Free Press Corporate: 7thFLOOR. Business & Design Magazine. A crossmedia hub able to link corporate managers with innovators like designers, developers, creatives, new media expert and digital entrepreneurs.

Projects dealing with:

- IULM University, Faculty Master Social Media Marketing & Web Communication;

- Domus Academy, Director of Technologies Faculty at Master in Cultural Experience Design and Management;

Also has been involved in projects with:

Future Concept Lab (Francesco Morace);
IULM (Alberto Abruzzese);
Meet The Media Guru (Maria Grazia Mattei);
University of Toronto (Derrick De Kerckhove);
Kanso (Andrea Granelli);
Comunicazione Italiana (Fabrizio Cataldo).

Andrea Genovese’s Specialties:

Corporate Communication, Experience Design, Cross-Media Publishing, Digital Marketing & Advertising

Andrea Genovese’s Experience

Faculty Master Social Media Marketing & Web Communication

IULM University

(Educational Institution; Higher Education industry)

2009 — Present (less than a year)

http://www.mastersocialmediamarketing.it/
Digital strategist & Innovation manager consultant

Telethon

(Research industry)

September 2009 — Present (3 months)

Redesign digital identity, business and fundraising online. Concept web marathon campaign.
Faculty Director Master Cultural Experience Design and Management

Domus Academy

(Educational Institution; 11-50 employees; Design industry)

2007 — Present (2 years )

- Domus Academy, Director of Technologies Faculty at Master in Cultural Experience Design and Management based in Rome in partnership with IRFI - Commerce Chamber of Rome.
Founder & Editor-in-chief

7thFLOOR Business Magazine

(Publishing industry)

June 2006 — Present (3 years 6 months)

He setup 7thFloor Business Magazine in 2006, the first and only free press delivered directly into the corporate world. This magazine talk about business and social impact of key technologies and new media trends.
*** http://www.7thfloor.it ***
CEO

MAP Cross Communication Srl

(Privately Held; Writing and Editing industry)

March 1999 — 2009 (10 years )

Andrea Genovese founded Map Srl, a cross media company, in 1999, after working many years in corporate communication, satellite television, media publishing and ICT.

Through his company he set up cross-media projects - intranet, mobile corporate portal, customer care system, elearning platform, web tv, for TELECOM, TIM, ENEL, ALCATEL, etc. and public interactive communication exhibition for Ue Commission.
New Media Consultant

RAI Educational

(Broadcast Media industry)

1995 — 1998 (3 years )

Scientific consultant for multimedia projects and the startup of Rai Educational: concepting and realizing new format in partnership with the most important publishing companies - TRECCANI, UTET, PARAVIA, ...- for Mediamente, Enciclopedia Multimediale delle Scienze Filosofiche, Mondo 3, Mosaico, etc. (reference Renato Parascandolo).

http://www.educational.rai.it
http://www.mediamente.rai.it
http://www.emsf.rai.it/
ICT Consultant

Andersen Consulting

(Public Company; 10,001 or more employees; ACN; Management Consulting industry)

1993 — 1995 (2 years )

Andrea Genovese’s Education

Università degli Studi di Roma 'La Sapienza'

Eng. , Electronic Engeneer , 1987 — 1993

Activities and Societies:

Tesi di laurea: TV interattiva, sperimentazione di un servizio di video on demand in una campus area. (CNR - Roma)