Andrea Dale

Current

• Owner at To The Point Marketing for Coaches (Sole Proprietorship)

Past

• Marketing Coordinator at Southwestern Publishing (Business College Textbook Publisher)
• Thomson Account Manager at WizeUp (College e-book Publisher)
• Marketing and Communications Manager at Adak Communications (Technology Development)

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Education

• University of Cincinnati
• Michigan State University
• Regis University

• Middlebury College

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1 more...

Recommended

12 people have recommended Andrea

Connections

270 connections

Industry

Marketing and Advertising

Websites

• Sign up for my Marketing Ezine

Andrea Dale’s Summary

Are you a business, life or executive coach who is struggling or overwhelmed by marketing and sales? If so, let me help you create and implement authentic, effective *and enjoyable* ways to recruit new clients.

► Partner with an Expert ◄
Due to interviewing more than 36 executive, business and life coaches in 2008-2009, I understand your business and the marketing and sales challenges you face.

I have more than 15 years of marketing experience in a wide range of industries including business and executive coaching, textbook publishing, and CPA services. As a professional singer/songwriter (with two CDs), I bring a high level of creativity and focus to your web sites, marketing messages and copy.

Save your precious time and hard-earned money. Avoid endless frustration.

Turn what is often a chore (your sales efforts), into powerful processes and actions resonating with who you are.

► Gain clients & increase referrals by discovering your ideal client.
► Save time and get results with decisive, effective marketing decisionmaking.
► Collaborate with me to create web site content and marketing strategies targeting who you most want as clients, that also personify who you are, and the results you offer.

Contact me today for a quote, marketing plan or to discuss a project!

Andrea Dale’s Specialties:

► Marketing consulting, coaching & mentoring

► Social media marketing & consulting, LinkedIn consulting and LinkedIn makeovers

► Workshops, teleclasses and speaking engagements about marketing, social media and LinkedIn

►Specialized marketing plans for individual coaches and coaching firms

► Web site, print and social media profile copy evaluations

► Tag line and marketing messaging development

Andrea Dale’s Experience

• Owner

  To The Point Marketing for Coaches (Sole Proprietorship)

  (Sole Proprietorship; Marketing and Advertising industry)

  September 1999 — Present (10 years 3 months)

  I work closely with coaches on their marketing tactics and strategy, developing and determining their niches, social media networking and marketing, marketing copy writing, and e-book content.

• Marketing Coordinator

  Southwestern Publishing (Business College Textbook Publisher)

  (Publishing industry)

  1997 — 2000 (3 years )

  As the first Marketing Coordinator for Southwestern Publishing, I collected, edited, proofread and managed the online marketing content for half a million dollars worth of business textbooks. I was part of tightly knit team, which included marketing managers, acquisition editors, production editors, and developmental editors.

• Thomson Account Manager

  WizeUp (College e-book Publisher)

  (Publishing industry)

  June 1999 — October 1999 (5 months)

  I managed the Wizeup relationship with all Thomson Higher Education publishers, in particular Southwestern and Wadsworth Publishing. I also presented Wizeup Digital Editions at Thomson National Sales Meeting to Thomson Sales Representatives.
  
  Within two months, I obtained all of the source files associated with a total of 35 South-Western textbooks from various archive and production companies by working closely with SWCP Vice President of Production. For each textbook, I completed all paperwork and gathered all sales and marketing information.

• Marketing and Communications Manager

  Adak Communications (Technology Development)

  (Telecommunications industry)

  June 1990 — August 1994 (4 years 3 months)

  I wrote, designed and managed the production process for all marketing and technical materials including user manuals, company newsletters, sales and training presentations. For three years, I was managed the beta testing program, working closely with top customers as the liaison between engineering and customer product testing sites.
  
  I also managed an outside consultant in the development of an advertising proposal featuring a new telecommunications product. The proposal successfully converted a sales lead into a significant new customer.
  
  I Initiated and implemented the customer site product testing (beta) program. During that time, I reduced problem resolution turnaround time from four days to one day by establishing a written agreement, redirecting communications, keeping detailed records, and requiring weekly reports.

Andrea Dale’s Education

• University of Cincinnati

  Economics, Intro to LAN, Databases, and Programming 1999 — 1999

  Completed additional courses in Economics, Introduction to LAN, Database theory and design, and programming at the University of Cincinnati in 1999.

• Michigan State University

  BA , Advertising , 1987 — 1990

  "Advertising" based on the simplest interpretation, is presenting information in someone else's framework. This degree, along with my experience as a songwriter, gave me the tools, knowledge and foundation to present your business according to the needs of your potential buyer.

• Regis University

  Business 1985 — 1987

  The first three years of my degree were earned at Regis College (now Regis University), an excellent liberal arts institution. At Regis I gained excellent writing skills, due to the small class size and 10 page papers required for almost every course.

  Activities and Societies:

  Scholarship Swimmer, College Newspaper Photographer, Ensemble Chorale, Choir

• Middlebury College

  Japanese (summer language immersion program) 1985 — 1985

  I completed the two-year competency course in Japanese at the Middlebury Language School in 1985 (summer).

Additional Information

Andrea Dale’s Websites:

• Sign up for my Marketing Ezine

Andrea Dale’s Interests:

Marketing, writing, hiking, songwriting, cooking specialty foods, exercise, small business development

Andrea Dale’s Groups:

•    www.thecoachingforums.com
•    LinkedCincinnati
•    The Global Career,Life, Executive and Business Coaching Network
•    Job Search Focus Group of Hyde Park (Cincinnati)
•    Greater Cincinnati ASTD Chapter
•    Louisville Coaches CONNECT
•    Sales Gravy
•    Cincinnati & Northern KY Executive, Business & Life Coaches
•    Cincinnati Career Network
•    Business Coaching 2.0
•    Social Media for Job Search
•    Xavier Leadership Center
•    PCAM ~ Professional Coaches Association of Michigan
•    Pittsburgh Coaches Association
•    Career Transitions - Job Search & Career Advancement

Andrea Dale’s Honors:

* Awarded “Teams” award 6 times in 1998 and 10 times in 1999 by various colleagues at Southwestern Publishing (Cincinnat, OH).
* Awarded 1993 July Employee of the Month in recognition of implementing customer seminar at Adak Communications. Two--day training seminar provided customer technicians with knowledge and skills to diagnose and repair microcomputers.
* Was a summer exchange student in Stockholm, Sweden (1982) and a summer exchange student in Kyoto, Japan (1983).

Andrea Dale’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch