Andrea Colaianni

Current

Social Media and Marketing strategist; Buzz Coordinator; Biz Dev at PromoDigital

Past

Lecturer Master Web & New Media at Ateneo Impresa
progect manager at TheBlogTV
Service and Campaign at CONTEAM:GRUPPE

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Education

Università degli Studi di Roma 'La Sapienza'

Connections

182 connections

Industry

Marketing and Advertising

Websites

Andrea Colaianni’s Summary

With a background in Marketing and Web Marketing I had differents experience in traditional marketing / advertising campaign and Social Media Marketing (buzz marketing, viral and word-of-mouth).

Co-author of the first italian book about Buzz Marketing
"Buzz Marketing nei Social Media", Fausto Lupetti Editore - Milano 2009

Speaking Italian,English, and French fluently I worked in different countries like Italy, Germany, France, and I collaborate as a freelance with a Conversational Marketing agency based in UK.
I actually work as a Marketing and Social Media Consultant (Buzz Coordinator) at PromoDigital, managing different campaign as a Project Manager for bigs international Brand as: Ford, Renault, Vodafone, NatGeo, Opel, Toyota, etc.

- Social Media Marketing and buzz marketing strategy. Strategic media planning for conversational marketing campaign and e-reputation management.
- Strategic Marketing plan
- Benchmarking online and offline media to monitoring brand performance and concurrence activity.
- E-reputation Monitoring software analysis
- Brainstorming for Lamborghini meeting in Italy
- Opel Advertising campaign

Lecturer in digital marketing and social media marketing:

- Master Web & New Media : Ateneo Impresa
- University of Urbino

Andrea Colaianni’s Specialties:

Branding, Web Marketing, Social Media Marketing, Buzz Marketing, Community Management, E-reputation, Word-of-Mouth, CRM 2.0, Storytelling for conversational marketing, Viral Marketing, Monitoring tools

Andrea Colaianni’s Experience

Social Media and Marketing strategist; Buzz Coordinator; Biz Dev

PromoDigital

(Privately Held; Marketing and Advertising industry)

October 2008 — Present (1 year 3 months)

PromoDigital is the first Italian Buzz agency, helping Fortune 500 clients & media agencies to spread positive Word-of-Mouth around brands and products. We’re a “category killer” shop for every issues related to buzz marketing: from monitoring online reputation to product/video seeding and etichal "community conversations" activities.
PromoDigital is an active member of WOMMA (Word of Mouth Marketing Association) and co-founder of WOMMI (Word of Mouth Marketing Italy) www.wommi.it.

Our clients list includes: Vodafone, Toyota, Mini, VW, Ford, Bulgari, P&G, J&J, SKY, Dada, Barilla, Nokia, Adidas and a lot but really a lot of others ;)

- Buzz Marketing / WOM
- Brand reputation / e-reputation
- Business developing
- Community Management
Lecturer Master Web & New Media

Ateneo Impresa

(Educational Institution; Education Management industry)

July 2009 — July 2009 (1 month)
progect manager

TheBlogTV

(Marketing and Advertising industry)

2008 — 2008 (less than a year)
Service and Campaign

CONTEAM:GRUPPE

(Marketing and Advertising industry)

January 2008 — May 2008 (5 months)

Marketing and Advertising company in Germany specialised in Automotive brands. I worked as a junior marketing consultant in after-sales project for General Motors Europe (online and offline). Creative Brainstorming for Lamborghini meeting in Italy and other automotive brand campaign.

Andrea Colaianni’s Education

Università degli Studi di Roma 'La Sapienza'

Bac +3 , Marketing, advertising, PR, Enterprise Business communication , 2003 — 2008

University Thesis: "Brand reputation and Personal Branding nell'era delle social media thecnologies".

My first language is Italian but I can currently speak French, English. I worked in Paris like a Professional dancer and I use this skill to put more creativity on my work.

I'm actually very concentrate on social media marketing and social network behavior, community management, e-reputation, buzz marketing.

I have experience on:

Alternative marketing strategies, marketing strategies, advertising, Public relations, street marketing, web marketing, buzz marketing, word-of-mouth offline.