Andrea Casano

Current

• E-Commerce Manager at Ferrari S.p.A.

Past

• Web Manager & E-Commerce producer at Benetton Spa
• IT Consultant at Sentinel Precision Industries s.r.l.

Education

• Università degli Studi della Tuscia
• Liceo Scientifico Statale "Ignazio Vian"

Recommended

8 people have recommended Andrea

Connections

213 connections

Industry

Internet

Websites

• My Portfolio
• My Company
• My Blog

Andrea Casano’s Summary

I have developed my professional skills grounding on robust technological knowledge, business understanding and an outstanding business ownership, exploited in my current assignment, E-Commerce Manager in Ferrari S.p.A..

My professional goal is to provide a reliable and sustainable strategy supported by excellent operative skills for offline and online Retailing business.

My 8 years experience in Ferrari resulted in a strong knowledge of Automotive and Luxury markets and related consumer attitude and needs.

Andrea Casano’s Specialties:

• Online and offline retailing
• Trade marketing & Commercial planning and execution
• Luxury and Automotive markets
• Merchandising & Licensing in Automotive, F1 & Sports
• Web marketing & online community management
• Global business understanding

Andrea Casano’s Experience

• E-Commerce Manager

  Ferrari S.p.A.

  (Privately Held; Automotive industry)

  April 2001 — Present (8 years 9 months)

  E-Commerce Manager & online strategic partnerships (May 2006 - now)
  - Planning, developing, directing the marketing efforts for the Ferrari Spa branded products on the Internet.
  - Commercial negotiation with suppliers, licensees and sponsors
  - International development and partnership responsible (AMAZON, NICONICO)
  - P&L responsibility
  - Development of ecommerce from 1mln to 12mln.
  TEAM MANAGED: 4 people plus contractors
  
  New business development (July 2004 - April 2006)
  - Scouting
  - Market analysis and new opportunities
  - New business models – Cost2serve to Business Participation
  TEAM MANAGED: 3 people
  
  Retail business analysis and strategic development (October 2003- June 2004)
  - Budget analysis
  - Retail analysis, cost and margin
  - Strategic development in New Media channels
  TEAM MANAGED: 3 people
  
  Retail Purchase & logistic manager for Retailing & Licensing business (July 2002- September 2003)
  - Business analysis for Retail and Supply Chain systems:
  1) E-Commerce
  2) Back Office
  3) Warehouse
  - Merchandise purchasing for E-Commerce Channel
  - Warehouse management
  TEAM MANAGED: 2 people
  
  Retail & Licensing assistant manager (April 2001- June 2002)
  - Web production
  - Purchasing
  - Product management
  TEAM MANAGED: 1 people

• Web Manager & E-Commerce producer

  Benetton Spa

  (Privately Held; Apparel & Fashion industry)

  2000 — 2001 (1 year )

  July 2000 – April 2001 (10 months)
  - Developing E-Commerce Channel
  - Increasing the customer experience
  - Managing contents
  - Connecting Web CRM and Retail Channel

• IT Consultant

  Sentinel Precision Industries s.r.l.

  (Mechanical or Industrial Engineering industry)

  May 1998 — July 2000 (2 years 3 months)

  - Interface between ownership, engeneering, vendors
  - Purchasing materials
  - Preparing sales budgets
  
  
  May 1998 – February 1999 (9 months)
  - Implement the CAD/CAE/CAM technology for CNCs
  - Hiring Technicians, developing courses

Andrea Casano’s Education

• Università degli Studi della Tuscia

  Business Administration , Economics , 1991 — 1998

  Deegre Thesis Title: "Il commercio elettronico in Italia: prospettive di sviluppo" - "E-commerce status in Italy: development prospects"

• Liceo Scientifico Statale "Ignazio Vian"

Additional Information

Andrea Casano’s Websites:

• My Portfolio
• My Company
• My Blog

Andrea Casano’s Interests:

Technology, internet, new media, reading, travel.