
Entrepreneur, conceptual creative, copywriter
Copenhagen Area, Denmark

Entrepreneur, conceptual creative, copywriter
Copenhagen Area, Denmark
Years of experience with advertising. Part of start-ups in the consulting-, banking-, and it-industry. Winner of major creative prizes. In short.
Founder and partner of Wordy. Wordy targets mainland European companies who don’t use English as their main language and often choose to make do without the services of a professional editor because of rushed deadlines or ambiguous requirements.
Founder and partner of glui.com. Glui's first product is the coaching platform Coacheye, currently being rolled out in Denmark and the UK.
BA in political science and BA (exam.art) in philosophy.
Happily married to Agnete and proud father of two angels occasionally disguised as complete bastards.
Automotive, aviation, banking, coaching, communication, convenience stores, creative concepts, diary products, electronics, fashion, financial services, foods, internet start-ups, NGO's, public institutions, political communication, product development, software, SEO, SEM, tobacco, travelling... among other things.
(Privately Held; Writing and Editing industry)
January 2009 — Present (7 months)
Publish with confidence.
(Information Technology and Services industry)
April 2007 — Present (2 years 4 months)
Glui ApS is a self-financed endeavour within commission based services on the net. Glui's first product is the coaching platform Coacheye, currently being rolled active in Denmark and the UK.
(Marketing and Advertising industry)
January 2000 — Present (9 years 7 months)
Project manager, creative consultant and conceptual copywriter on online projects for HelloGroup, TBWA, Framfab, and Zentropa. Offline projects for The Danish Board of Education, Ernst & Young, and Profil Optik. Through agencies I've worked on clients like Carlsberg, The Danish Electricity Savings Trust, VisitDenmark, and Lundbeck. I have also functioned as occasional political speechwriter and communications consultant for various members of parliament.
(Public Company; Banking industry)
September 2006 — April 2007 (8 months)
Creative consultant working with the entire communication strategy of the bank.
My responsibilities included implementation of 3 very diverse company websites. Design and implementation of updating processes from scratch, execution of search engine optimisation strategies. And also formulation of best practices for maintaining up-to-date company communication.
(Marketing and Advertising industry)
August 2005 — August 2006 (1 year 1 month)
Conceptual copywriter for clients like Mercedes, DSB, and House of Prince. Responsible for both online and offline projects, and a begining interest for direct marketing.
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
January 1998 — September 2001 (3 years 9 months)
Copywriter for clients like House of Prince, Fona, Magasin, Mars, Hans Just, Illum, and Jeep. Part of the nascent web building community, and winner of a gold cyber lion and one show.
(Privately Held; Marketing and Advertising industry)
January 1997 — January 1998 (1 year 1 month)
Junior copywriter on various projects including DR and De Grønne Bude.
BA , Political science , 2000 — 2007
BA (exam.art) , Philosophy , 1994 — 1996
Advertising and marketing strategy, business building, creative communication, deep thinking, fun, meeting inspiring people, naming products and services, product development, start-ups,
One Club
Gold Lion (Cannes Advertising Festival), Winner (The One Show) Nominations (D&AD) Nominations (Creative Circle) Winner (Bulls Eye)