Anders Hoff

Current

Consultant at Netlife Research

Past

Jury member, Web page of the year 2007 at The Norwegian Communication Association
Community / Web / Technical consultant at Opera Software ASA
Software developer at StepZilla.com

Master's student at University of Southern Denmark
Design Intern at FAST Search & Transfer ASA
Consultant, usability/interaction design at Kraftvaerk
Freelance web design (Self-employed)
Web team at Studentersamfundet

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Education

Syddansk Universitet
Høgskolen i Sør-Trøndelag
Otta college

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Recommended

5 people have recommended Anders

Connections

236 connections

Industry

Information Technology and Services

Websites

Anders Hoff’s Summary

I work with user experience at Netlife Research, Oslo, Norway. My focus is within interaction design, strategy and usability for web, software and devices. I often utilize my technical skills (for prototypes and deployment), but my main focus is within functional design.

Tasks include strategy/planning, prototyping/mockup/sketching, accessibility, user testing, teaching/courses, writing articles/blog posts and more.

I completed a Masters/Graduate degree in IT Product Design in Sønderborg - University of Southern Denmark. The course focused on three areas of design: User Centred Design, Interaction Design and Design Research. I wrote my Masters thesis in collaboration with FAST Search & Transfer, a world leader in enterprise search.

Anders Hoff’s Specialties:

search, search design, search concept, search engine optimization,
accessibility, interaction design, user-centered design, usability, participatory design,
html/css/javascript, user experience, user interface design, user testing

Anders Hoff’s Experience

Consultant

Netlife Research

(Privately Held; Information Technology and Services industry)

June 2007 — Present (2 years 6 months)

User testing, strategy, prototyping, specifications, design, accessibility.

I have worked with the following companies:

Posten (Norway Post) and Bring, MinID, Eniro (Kvasir og Ditt Distrikt), Nokia, EDB, Acta Kapitalforvaltning, Jotun, Norges bank, Storebrand, Telenor, Innovasjon Norge/Visit Norway, Institutt for Skog og Landskap, Skyss.no, CargoNet, Nordea, Helsedirektoratet, Norway.org.uk, Norwegian Ministry of Foreign Affairs, Trolltind, Akershus Fylkeskommune, Gilde, National Information Center for Complementary and Alternative Medicine, Skagen Fondene, iNatur, DnB NOR Finans, NSB, Cicero, Edda Media (Prisguiden, Akam), Norwegian Pollution Control Authority (SFT), Utdanning.no, Ventelo, Landbruksforsikring, Norwegian Film Institute, The Norwegian Archive, Library and Museum Authority.

Conferences: Webdagene 2007, Webdagene 2008 (Speaker, topic: Design of search), Yggdrasil 2007, FastForward 2008, CHI 2009.

Courses: Speaker at Confex (Norwegian title: "Informasjonsformidling på web") - full day course about search design, accessibility, web analytics and web trends.
Jury member, Web page of the year 2007

The Norwegian Communication Association

(Non-Profit Organization Management industry)

December 2007 — April 2008 (5 months)

Jury for the Webpage of the year 2007.
Community / Web / Technical consultant

Opera Software ASA

(Public Company; OPERA; Computer Software industry)

May 2001 — August 2007 (6 years 4 months)

I have been working with a range of different tasks including:
Web development/marketing, Quality Assurance, Technical customer service, Usability analysis.

- Developed first version of Opera's community My.Opera.com
- Maintenance of Opera.com
- Usability analysis and improvements of internal systems
- Technical support for end users and large customers
- Bug tracking / QA
- Interface design of Opera on MacOS

I have been working with multiple platforms including MacOS, Windows, Linux, BeOS and Mobile/devices.
Software developer

StepZilla.com

(Privately Held; 1-10 employees; Information Technology and Services industry)

July 1999 — July 2007 (8 years 1 month)

Company owner; have been working with design, software development, marketing, deployment.
Master's student

University of Southern Denmark

(Educational Institution; 1001-5000 employees; Research industry)

August 2005 — June 2007 (1 year 11 months)
Design Intern

FAST Search & Transfer ASA

(Public Company; 501-1000 employees; FAST; Computer Software industry)

January 2007 — May 2007 (5 months)

I wrote my Masters thesis in collaboration with FAST Search & Transfer, Oslo. The thesis is related to design of search interfaces, and how a search interface can support the user better before and after showing search results. Scope was search within health information.

Work include:
- A complete user-centered design process.
- Extensive market research.
- Literature/research and technology review.
- Implementation of fully working prototype based on Fast ESP. Development of administration interface, dictionary system, extensive javascript and PHP code.
- Graphical design.
Consultant, usability/interaction design

Kraftvaerk

(Privately Held; 11-50 employees; Information Technology and Services industry)

May 2006 — May 2007 (1 year 1 month)

Interaction design, user testing, prototyping and usability analysis for major Danish and Swedish clients including Meca, Zoomio, Food4Me and Dansk Energi.
Freelance web design

Self-employed

(Self-Employed; Myself Only; Information Technology and Services industry)

January 1997 — January 2007 (10 years 1 month)

Customers include Grotli Hotel, Sel muncipal, Suvitek, Ottamartnan, Spray.no, Vilteksperten and others.
Web team

Studentersamfundet

(Non-Profit; 1001-5000 employees; Internet industry)

September 2002 — April 2004 (1 year 8 months)

Team leader for 6-8 people developing samfundet.no and other sub-sites.

Anders Hoff’s Education

Syddansk Universitet

M.Sc. , IT Product Design, Interaction design, User-centered design, Usability , 2005 — 2007

Participation in the following related conferences:
- CHI 2006 Montréal, Canada - 22-27 April 2006
- reboot8 Copenhagen, Denmark - 1-2 June 2006
- HCI 2006 - Engage! London, United Kingdom - 11-15 September 2006
- UIST (ACM Symposium on User Interface Software and Technology) Montreux, Switzerland - 15-18 October 2006

Activities and Societies:

Project with Philips, Danfoss and other, smaller companies. Participated in startup of the company "Useus". Member of the career network Nova100 (http://www.nova100.com/public_dk/stud_about.asp).
Høgskolen i Sør-Trøndelag

Bachelor , Computer engineering , 2002 — 2005

Courses: Various programming courses for desktop/web/mobile, Project techniques, Entrepreneurship, Data communication, Administration, Physics, Chemistry, Software quality, Matematics, Economy, Statistics and more.
Project with Boost Communication and Njord Seafood.

Activities and Societies:

Student board - The Norwegian Society of Engineers (NITO), Skandia Take-Off entrepreneurship program - in collabroation with The Norwegian University of Science and Technology and universities in Sweden
Otta college

General and business 1999 — 2002

In addition to general courses such as English, Norwegian literature, Mathematics and Physics this study was specialized within Economy (Accounting...) and Technology (Web development and use of various software titles including Excel, Word and PowerPoint).

Activities and Societies:

Leader of graduation school paper, Active in Student board.

Additional Information

Anders Hoff’s Websites:

Anders Hoff’s Interests:

Interaction design, User-centered design, Usability, Software, WWW, Graphics, User Interface design

Anders Hoff’s Groups:

Nova 100, NovaPro, The Norwegian Society of Engineers and Technologists, The Norwegian Society of Chartered Scientific and Academic Professionals, CHI, SIGCHI, User Experience meetup Oslo/uxnet.