
CEO / Co-founder of RedAntenna.com
Odense Area, Denmark

CEO / Co-founder of RedAntenna.com
Odense Area, Denmark
Determined web entrepreneur with passionate interest in design, media, IT and engineering. Experience working with Silicon Valley start-ups and strong understanding of online, trends, products and strategy. International experience from studies in Denmark, Asia and the U.S., with business projects worldwide.
Management of creative business processes, Contract negotiations, Strategic marketing, branding and positioning, Usability experiences, project management, product development/innovation. Business adminstration.
(Information Technology and Services industry)
February 2009 — Present (10 months)
RedAntenna took form in the beginning 2009 as a response to the growing divide between music pirates, artist, label, monopolistic mega-distributors and the customers. We make online music shops for labels, bands and artist so they can sell directly to their fans, and fans can sell to their friends.
Everybody is talking about the need for a new distribution model for digital media, so that’s what we have made – where everybody can participate.
(Information Technology and Services industry)
September 2008 — February 2009 (6 months)
Marketing and Management Consulting. Innitiated downsizing, optimization and complete company restructuring for customer.
(Online Media industry)
August 2007 — September 2008 (1 year 2 months)
Wannakey.com is a IT startup with offices in Palo Alto, CA. Wanneky matches quality digital media product to participating website's content. It's a new generation fair distribution system, which is completely controled by content producers, sellers who get to customize their desired terms of trade.
The technology is designed as a better, more sustainable, and fair alternative to current advertising models, benefiting the actual producers of digital content and websites, which want to offer their visitors an experience without advertising noise.
Current objectives are to gather feedback for our closed beta test. Secure high quality digital media products and brand, market and positioning the startup in north America.
(Government Agency; 1-10 employees; Management Consulting industry)
August 2006 — August 2007 (1 year 1 month)
Arriving to Silicon Valley in August 2006 as the 4th employee at Innovation Center Denmark, I have been part of the founding team, that started, established, and developed the new, soon-to-be-world-wide,"innovation center" concept under the Danish Ministry of Foreign Affairs.
Today the innovation center facilitates the entry of technology based Danish companies into Silicon Valley, connects research, capital and companies and identifies and innovates business models and market strategies.
The Center in Silicon Valley opened in June 2006 as the pilot project tasked with creating a sustainable, innovative business model.
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
October 2002 — January 2003 (4 months)
Organized, sold and promoted deep jungle, elephant, and
canoe excursions for Phuket Jungle Trekking Club’s Scan-
dinavian clients. Responsible for all payment involved.
(Public Company; 5001-10,000 employees; Leisure, Travel & Tourism industry)
November 2000 — October 2002 (2 years )
Mytravel Europe is one of the worlds largest leisure touroperators.
Managed 5 premium product hotels with approximately weekly 550 guests.
Managed partnerships with local partners.
Managed security audits, and quality control of hotels.
Exceeded sales, and quality targets.
Responsible for and handled all insurance, hospital, and police cases.
Cand.IT , Digital Design and Communication , 2008 — 2008
- , Continuing Studies , 2008 — 2008
B.Sc. Int Business , Business Administration , August 2003 — May 2006
From CBS' program description.
Quote:
Denmarks leading undergraduate business education The B. Sc Int. Business is unique through the cultural diversity of both student body and faculty. It is composed of 54% international students, representing over 35 nationalities.
Our program is an intensive 3-year, full-time, stand-alone program based on an international curriculum taught in English. Selective admissions The B.Sc. IB has the highest grade-point average (GPA) admissions criteria in Denmark and a rejection ratio of 83%.
The highly selective admission process emphasizes overall excellence through strong academic abilities, solid international backgrounds, leadership potential, relevant work experience, personality and ethical standards. ... a highly selective and internationally oriented program for students that have demonstrated overall excellence. The graduates are equipped to stand out as leaders in the international business environment.-Finn Junge-Jensen, CBS Dean.
BA , International Business , 2003 — 2006
B.Sc. Int. Business , 2005 — 2005
Acknowledging the fact, that Asia is still in rapid growth, I decided to take the opportunity to study an extra semester abroad. This gave me a first hand impression of the low labor cost competition, which we are experiencing from the Asia countries.
Courses: Financial Management, Regulatory economics, Mandarin, and Business Law.
B.Sc. Int. Business , Entreprenuership and Marketing Management , 2005 — 2005
Entrepreneurship, Strategic Marketing, Supply Chain Management and Retailing
Technology, Design, Electronics, New Gizmos and gadgets, Jiu Jitsu, martial art, engineering. Languages: English, Spanish, German, Danish, Swedish and Norwegian. Also studied Mandarin.